Introducción
Have you ever wondered why your carefully installed Pantalla LED is not watched? Is it because of the wrong location, or the content is not attractive enough?
Or is it another reason? Let’s explore it in depth, find out the root cause of the problem, and revitalize your LED screen!
Tabla de contenido
Reason 1: Improper location of LED display
Think about it: if you install the LED screen in a place where there are few people, such as in the wilderness or next to an abandoned factory building, no one will look at it. There are not many viewers in places with few people.
Besides, even if there are many people, it is useless if the people coming and going do not match the content you want to show.
It’s like in a park full of factories, you put an LED screen full of fashion information, the workers are busy every day, how can they have the mind to watch these.
Also, if the surrounding things block the LED screen, it will be troublesome.
If there are tall buildings or other big billboards nearby, the screen will be completely blocked, and people will not be able to see it even if they want to.
For example, at the corner of a commercial street, the LED screen is blocked by the building of the shopping mall next to it.
You have to stand in a specific position to see a small piece of the screen. Who would be willing to take the trouble to see it?
There are also natural environments, such as big trees and mountains, which will also block it.
If there is a big tree next to the LED screen, the branches and leaves are too lush and block the screen. Then, when the tree grows most vigorously, the screen will be more difficult to see.
Reason 2: Content display problem of the LED display screen
1). Single and repeated content
Imagine that you pass by an LED screen every day, and it always plays the same content, no matter day or night, spring, summer, autumn, or winter, and always switches back and forth with the same few pictures.
You may still take a look at it at first, but after a long time, who will bother to watch it again?
Just like at the door of some small shops, the LED screen simply repeats the name and phone number of the shop. This single content makes people feel bored after watching it too much.
People’s brains can easily “automatically block” repetitive things and feel that there is nothing new, so they are too lazy to pay attention to it.
2). Is the design attractive?
Design is very important, just like a person’s appearance, which can leave an impression on people at first sight.
If the design of the LED screen is ordinary and has no highlights, such as monotonous color matching and random layout, it is difficult to attract people’s attention.
On the contrary, if the design is very creative, colorful, and dynamic, such as using some interesting animation effects, unique fonts, or cleverly combining pictures and text, it will make people’s eyes bright and can’t help but take a few more glances.
For example, the content played on the LED screens in some Centros comerciales is like a small story.
Through the combination of animation and music, the characteristics of the goods are vividly displayed. This design is very attractive.
3). The degree of connection with the audience’s interests
This is even more critical. You have to know what your audience wants to see. If you broadcast some health content for the elderly all day in a community full of young people, no one will watch it; the same is true in reverse.
For example, in some science and technology parks, everyone is very interested in the latest scientific and technological information and creative design. If you broadcast this content, it will definitely be popular.
But if you broadcast something outdated and completely unrelated to everyone’s life and work, the audience will naturally not be interested.
Therefore, we should often investigate the preferences of the audience to see what they have been paying attention to recently, and then adjust the content of the LED screen according to these so as to truly capture the hearts of the audience.
4). The content is not attractive enough
If the content is not good, then the LED screen is useless, no matter how good it is. If the content is dry.
With just a few words scrolling back and forth without any variety, who would be interested?
Just like some small businesses, which only put the company name and contact information.
Would take a second look at such things. If the content is never updated, the audience will get tired of it.
Just like the LED screen at the entrance of the community, the event notice from a few months ago is still broadcasting, and the residents will automatically ignore it after seeing it too much.
Also, if the content does not match the needs and interests of the people around, it will not attract people.
For example, in a community full of elderly people, if all the ads are game ads that young people like to watch, the elderly will definitely not be interested.
In addition to the content itself, poor display effects will also make people dislike it. If the screen resolution is low, the picture looks blurry, and the audience can’t see the details clearly from a distance, so naturally, they don’t like to watch it.
Reason 3: The brightness of the LED display screen does not match the display effect
1). The impact of being too bright or too dark
Imagine that you are walking on the street and looking up at an LED screen. As a result, the screen is as bright as a small sun, which makes your eyes unable to open, and you can’t see what is written on it at all.
At night, an LED screen is as bright as a searchlight, which makes people’s eyes hurt. This is the problem of inappropriate brightness.
If the screen is too bright, it will not only make people uncomfortable but also make people turn their heads and walk away.
On the other hand, if the screen is too dark, especially under the sun, the content on the screen will be like being covered by a layer of gray, blurry, and the audience can’t see clearly, so naturally they don’t want to watch it.
This situation of inappropriate brightness will greatly reduce the effect of the LED screen and the audience experience will be very poor.
2). Brillo requirements in different environments
Different places have different requirements for the brightness of LED screens. For example, outdoors, the sunlight is very strong during the day, and the LED screen must be bright enough to allow the audience to see the content clearly.
If the brightness is not enough, the screen will be “swallowed” by the sunlight, and nothing can be seen clearly.
But indoors or in places with softer light, there is no need to adjust the screen so bright.
For example, in shopping malls, the light itself is brighter but not as strong as outdoors, so the brightness of the LED screen should be moderate, which can make people see clearly without making people feel glaring.
This requires reasonable adjustment of the brightness of the LED screen according to the specific place, so that it can play the best effect in different environments.
3). Differences in display effects during the day and at night
The display effects of LED screens must be different during the day and at night. During the day, because the light is strong, the brightness and contrast of the screen must be high enough to ensure that the content is clearly visible.
For example, on a commercial street, people come and go during the day. If the LED screen is not bright enough, it will easily be drowned by the surrounding ambient light.
At night, the situation is completely different. At night, the light is dark, and if the brightness of the LED screen is still the same as during the day, it will appear particularly dazzling.
At this time, it is necessary to appropriately reduce the brightness to make the screen look softer while ensuring that the content is still clear.
Moreover, at night, some special lighting effects, such as gradient and flashing, can be used to attract the audience’s attention and increase the visual effect.
Therefore, the display effect during the day and at night should be adjusted according to the changes in light so that the LED screen can attract the audience’s attention at any time.
Reason 4: Quality problems with LED display screens
1). Resolución and picture clarity
Have you ever watched something on an LED screen, and the picture was blurry like a mosaic, and you couldn’t see any details? This is the problem of insufficient resolution.
With low resolution, there are fewer pixels on the screen, and the picture will naturally become a mess. It’s like when you take a photo with an old mobile phone, and the photo always looks blurry and not clear at all.
If the resolution of the LED screen is high, there will be more pixels, the picture will be more delicate, the audience can see more details, and it will be more comfortable to watch.
For example, in some high-end shopping malls or science and technology museums, those high-definition LED screens have clear pictures that are as real as real ones, which makes people feel good.
2). Color reproduction and image quality
Color reproduction is also very important. If the color of the LED screen is not accurate, it should be bright red.
But it will be displayed as dark red, or it should be bright blue, but it will look gray, then the picture will look very awkward.
It’s like you use a poor-quality printer, and the color of the photo you print is completely different from what you see on the computer.
An LED screen with good color reproduction can accurately display various colors, making the picture look more natural and realistic.
For example, when playing some landscape videos or exquisite advertisements, a screen with high color reproduction can allow the audience to feel more color details and increase visual enjoyment.
3). Screen failure and untimely maintenance
If the LED screen is broken, such as some lamp beads are not lit, or the screen flickers or black screens, the audience will definitely think that there is something wrong with the screen and will not watch it directly.
It’s like you bought a new TV, but it broke down after just a few days of use. You must be very annoyed.
Moreover, if these failures are not repaired in time, the problem may become more and more serious.
For example, at first, only a few lamp beads are not lit. If they are not repaired, more lamp beads may break down after a while.
Therefore, it is very important to regularly check and maintain the LED screen. Only by discovering and solving problems in time can the screen always work normally and give the audience a good viewing experience.
Reason 5: The market and audience positioning of the LED display screen is wrong
1). Unclear positioning and unclear target audience
If you want to open a milk tea shop, you must first think about whether to sell to students, office workers or fitness experts, otherwise you will grab everything and not be able to hold anything firmly.
The same is true for LED screens. If you don’t know who your target audience is, it will be difficult to match the content.
For example, if you install a screen in an office building but broadcast all kinds of content, from children’s animation to elderly fitness exercises, no one will watch it.
Because office workers want to watch financial news, industry trends and other content that can help them recharge.
If the positioning is not clear, it is like having no compass in the vast ocean, not knowing where to exert force, and the audience will naturally be confused and not know why they should pay attention to this screen.
2). Content does not match audience needs
Even if you know who your target audience is, it will be useless if the content is not right. For example, if you broadcast food ads to a group of fitness enthusiasts, they may think, “This goes against my fitness goals,” and naturally, they will not be interested.
Or if you broadcast traditional handicraft content in a science and technology park, there is no sense of technology, and the audience will not be interested.
The content must fit the interests, needs, and lifestyles of the audience, just like broadcasting fitness tutorials and healthy diet knowledge to fitness enthusiasts.
And broadcasting the latest technology information and product releases to people in the science and technology park.
Only in this way can you speak to the hearts of the audience, make them feel that this screen is useful and valuable, and then they will be willing to spend time watching it.
3). Improper advertising or content promotion methods
Even if the positioning is accurate and the content is good, it is difficult to attract people if the promotion method is not good.
For example, if you install an LED screen in a community, the content is all community activities, but you don’t do any promotion, and the residents don’t even know that there is such a screen, let alone pay attention to it.
Or, the promotion method you use is too old-fashioned, such as handing out flyers. Now, everyone is used to using mobile phones to get information, and flyers may be thrown away casually.
The promotion method must keep up with the times, using new means such as social media, community groups, and online and offline combinations.
Let more people know about the existence of this screen and what good content it has. Only by letting more people know can it attract more people to watch.
6. Conclusión
If you are still worried about the LED screen not being noticed, you might as well start with these common problems, check and solve them one by one.
I believe that through reasonable site selection, wonderful content design, and precise market positioning, your LED screen will definitely attract the audience’s attention and become an eye-catching tool!
Finalmente, si quieres saber más sobre las pantallas LED, por favor contáctenos.
