Introducción
Have you ever been attracted by those dazzling pantallas publicitarias led in the streets and alleys of the city?
Why do they always catch our eyes easily and even make us want to take a second look? Is it the charm of color, the magic of dynamics, or the secrets hidden behind it?
Tabla de contenido
Reason 1: Powerful visual impact
1). The temptation of color
The color of the LED screen is particularly “positive”, just like squeezing out the paint and applying it directly on the screen, which is particularly comfortable to look at.
Highly saturated colors are particularly bright, such as red, which looks like a hot pepper and can catch people’s eyes.
Moreover, it can also bring the contrast between light and dark to the extreme, such as a black background with white words, just like a light suddenly turns on in the dark night, which makes people pay attention to the key points at once.
1.1). The “little tricks” of different color combinations
- Red and yellow
This combination is particularly suitable for food advertisements. Red and yellow together, like the McDonald’s logo, make people feel lively and happy and can also arouse people’s appetite.
For example, in the advertisement, the red hamburger with yellow fries makes people very hungry, which is especially suitable for attracting children and foodies passing by.
- Blue and white
This combination is especially suitable for technology products. Blue looks very advanced and cool, and white is very clean, which makes the combination look very technological.
For example, in mobile phone advertisements, the blue background with white text looks very refreshing and makes people feel that this mobile phone is very powerful, which is especially suitable for consumers who pursue high technology.
- Green and black
This combination is suitable for environmentally friendly products. Green is the color of nature, which looks very comfortable, and black looks stable.
For example, in environmentally friendly car advertisements, the green car logo with a black background looks very environmentally friendly and high-end, which can attract consumers who pay attention to environmental protection.
2). The power of dynamic effects
Human eyes are naturally more sensitive to moving things. Just like on the road, a moving billboard is definitely more attractive than a static one.
The dynamic picture is like throwing a stone on a calm lake, breaking the monotony and making people can’t help but take a second look.
2.1). Common dynamic effects on LED screens
- Scrolling text
This effect is particularly practical. For example, in a centro comercial, the scrolling text can be promotional information such as “limited time discount” and “buy one get one free”.
The text slowly rolls over as if reminding you: “Hey, come and see, there are good things here!” Moreover, the speed and direction of the scrolling can be adjusted.
If it rolls faster, it can also give people a feeling of a “rare opportunity; hurry up and grab it”.
- Animation switching
This effect is particularly cool. For example, in a cosmetics advertisement, a beauty without makeup is first shown, and then the picture changes to a makeup look.
This change is like magic and is particularly attractive. There are also many ways to switch animations.
For example, gradient switching is like slowly pulling open the curtain, and erasing switching is like using an eraser to erase the old picture and reveal a new picture, which is particularly fun.
Reason 2: Diversity of content on LED display screens
1). Richness of advertising content
1.1). Commercial advertising
The advertisements on LED screens are simply a “treasure box” with everything!
For example, in Times Square, Samsung once turned the exterior wall of an entire building into a super-large LED screen to showcase their new Galaxy S7 Edge phone.
That picture was simply dazzling! The phone was placed on the screen in a huge size, and all the functions were clearly displayed, so people passing by couldn’t take their eyes off it.
BMW put a 3D a simple vista advertisement on some large screens in Europe, showing cars speeding on the road, and when turning, it seemed to rush out of the screen; so cool!
These commercials have everything: sports brands show handsome pictures of athletes, cosmetics advertisements are all endorsed by big stars, and car advertisements show the performance of the car to the fullest.
Whether you are a sports expert, a fashion girl, or a technology geek, you can always find the one that makes you excited.
1.2). Public Service Advertisements
Public service advertisements are also very informative! There is a sick children’s foundation in Canada, and their advertisements are particularly interesting.
Other advertisements are all crying, but they draw illness and doctors as “fighters”, showing how strong those sick children are and how much they will “fight against the disease”.
This kind of advertisement is very positive, not only makes people feel warm but also won the gold medal at the Cannes Creative Festival.
There is also the “25m² SYRIA” project jointly launched by the Norwegian Red Cross and IKEA. They restored the real living environment of Syrian refugees on the LED screen, allowing the audience to feel the difficulties of refugees at once.
This kind of advertisement is particularly touching and makes people pay attention to social issues.
1.3). News and information
News and information advertisements are also very practical. For example, the big screen in Leicester Square in London, in addition to various commercial advertisements, will also scroll news and weather information.
The weather in London changes quickly. When people pass by, they can look up and see today’s weather forecast, which is very convenient.
There is also the Nasdaq big screen in Times Square, New York. In addition to advertisements, it also displays stock market information and news headlines in real-time.
This screen is simply a “treasure trove of information”. Whether you are an office worker, a tourist, or an ordinary citizen, you can find useful information for yourself.
2). Personalization and customization
Merchants are smart now. They know that they can’t “cut it all” and have to adjust the content of advertisements according to different groups of people.
For example, there is a team in South Korea called Dot, who designed a smartwatch specifically for the blind.
The watch displays information through dynamic Braille cells and can also connect to Bluetooth. They show these features in the advertisement, which is particularly touching for people with impaired vision.
There is also the car brand MINI. Their advertising theme in Israel is “Outside the box”, showing the car’s compactness and flexibility.
This kind of advertising is specifically aimed at those who pursue individuality and a unique driving experience and is particularly attractive.
Reason 3: Driven by curiosity and novelty
1). Triggering curiosity
People can’t help but stare at the LED screen, mainly because of curiosity. The content of the LED screen keeps changing, like a magic box, making people want to see “what will happen next”.
For example, Coca-Cola once made an advertisement with a picture of a mysterious door, light coming out from behind the door, and the words “Open this door and find a surprise”, which makes people want to take a few more glances.
In advertising design, suspense and mystery can attract audiences very well. For example, Apple’s advertisement has a simple picture but is full of mystery, making people want to know what is inside immediately.
2). Maintaining a sense of freshness
LED screens maintain the interest of viewers by regularly updating content. For example, the LED screens at subway stations broadcast movie trailers today, fashion shows tomorrow, and technology product advertisements the day after tomorrow.
This rhythm of “constant changes and innovations” makes people feel fresh every time they pass by.
At the same time, innovative advertising forms can also increase freshness. For example, in interactive advertising, the audience claps or waves at the screen, and the picture will change accordingly.
There are also some advertisements that allow users to participate in small games by scanning the code on their mobile phones, and there are prizes for winning.
This fresh interactive method is not only fun but also allows viewers to stay in front of the screen for a longer time and have a deeper impression of the advertising content.
In short, LED screens rely on the combination of “curiosity + freshness” to firmly grasp the hearts of the audience.
Reason 4: The efficiency of information dissemination on LED display screens
1). The speed of information transmission
The speed of information transmission on LED screens can be described as “the speed of light”.
It can switch pictures and texts in a few seconds and quickly display a large amount of information.
For example, in airports or subway stations, LED screens can quickly switch flight information, train schedules, weather forecasts, news headlines, and advertising content.
Let viewers get as much information as possible in a short time.
This ability to quickly switch makes LED screens far more efficient in information dissemination than traditional advertising media.
In contrast, traditional advertising media seem a bit “slow”. For example, newspapers can only update content once a day; posters remain unchanged for several months.
LED screens can be updated in real-time and display the latest information at any time. This efficient information transmission ability makes it stand out in the fast-paced modern life.
2). Instant feedback from the audience
The interactive function of the LED screen is a highlight. Through QR codes, voting, interactive games, and other methods, the audience can instantly give feedback on their ideas and choices.
For example, in some shopping malls’ LED screen advertisements, the audience can participate in the lottery or vote by scanning the QR code and choosing their favorite products or activities.
This interaction not only makes the audience feel fun but also allows merchants to understand the audience’s preferences in real-time.
This feedback mechanism has a particularly obvious effect on improving advertising effectiveness.
Merchants can adjust the content of advertisements in a timely manner based on the audience’s feedback to make the advertisements more in line with the audience’s needs.
For example, if the audience votes and shows that they prefer a certain feature of a certain product, the merchant can highlight this feature in subsequent advertisements.
This instant feedback and adjustment makes the advertisement no longer “wishful thinking” but “intimate” content that truly meets the needs of the audience.
Reason 5: The content of the LED display can trigger topics and sharing
1). Potential to trigger topics
The content of the LED display is sometimes like a stone thrown into a calm lake, which can stir up thousands of waves.
Some controversial or creative advertisements are particularly likely to trigger public discussion.
For example, Coca-Cola once made an advertisement in Europe with the theme of “Sharing Happiness”.
The picture shows a group of young people sharing Coke in the park, and everyone is laughing very happily.
This advertisement itself is not controversial, but its creativity lies in the fact that there is a vending machine next to the screen.
The audience can scan the QR code to get a bottle of Coke for free and then share it with people around them.
This idea immediately triggered everyone’s discussion. Some people think this kind of interaction is particularly interesting, while others think it is a marketing gimmick.
However, in any case, this advertisement has become a topic of conversation after dinner.
Some ads are even more “bold”. For example, a brand once placed an ad in a London subway station.
The picture showed a person standing on the edge of a cliff, and the words “Sometimes, all you need is a little courage” were written next to it.
This ad caused a lot of controversy. Some people thought it was encouraging people to face life bravely, but others thought that this picture might make people have bad associations.
However, it was this controversy that made the ad a hot topic on social media, and everyone discussed the intention and meaning behind the ad.
LED screens have become the source of social media topics. After seeing these interesting and controversial ads, many people can’t help but post a post on social media with a screenshot of the ad and then add their own opinions.
In this way, the influence of the ad extends from offline to online, and more people begin to pay attention to the brand and the content of the ad.
2). Extension of sharing and communication
After seeing interesting ads, viewers often share them with friends through social media.
For example, you see a particularly cool LED screen ad on the street, such as Nike’s new ad, which shows an athlete running on the field, and the words “Break the limit” are written next to it.
You may feel particularly excited, then take out your phone, take a photo or record a video, and post it to Moments or Instagram with the sentence “Too exciting!” This sharing behavior, like a virus, allows the advertising content to spread rapidly.
Moreover, many LED screen advertisements now use social media interactions to enhance brand influence.
For example, some advertisements will guide viewers to scan QR codes to participate in online voting or lucky draws.
After the audience participates, the system will automatically prompt them to share on social media, which can attract more attention.
Some brands will also add topic tags to advertisements, such as “#Discover Beautiful Moments#”, to encourage viewers to share their stories and feelings on social media.
In this way, advertising is no longer a one-way communication but has become an interactive platform, and the audience has become the brand’s “communication ambassador”.
In short, the content of the LED screen not only expands the scope of advertising dissemination by triggering topics and promoting sharing but also enhances the brand’s influence.
This “topic + sharing” model makes advertising “alive” on social media and becomes an important bridge for brand and consumer interaction.
6. Conclusión
The charm of LED advertising screens goes far beyond this. They have successfully integrated into our lives through visual impact, content diversity, curiosity-driven, efficient communication, and topicality.
Next time when you pass by an LED screen on the street again, you might as well stop and observe carefully, and you will find more surprises.
Finalmente, si quieres saber más sobre las pantallas LED, Por favor póngase en contacto con nosotros.
