Introducción
In the digital age, how can museos break the limitations of traditional displays and make ancient cultural relics “live”?
How can visitors not only visit them in a cursory manner, but also truly immerse themselves in them? The emergence of curved LED displays has brought a new solution to museums.
Tabla de contenido
1. Analysis of the limitations of traditional museum displays
Historical events are all dynamic, such as ancient wars, which require marching routes and scenes of charging into battle.
But in museums, there are only a few swords and a map. Visitors can only see what the weapons look like, and can’t imagine how soldiers use these weapons to fight, and how fierce the war is.
There are also ancient handicrafts, such as ceramic firing, which is a coherent process from kneading mud, glazing to firing, but only the finished product can be seen in the museum, and the audience has no idea how it is made step by step in the middle.
Nowadays, everyone, especially young people, likes fun and interesting things.
However, in museums, exhibits are placed in glass cabinets, and visitors can only watch from a distance. This passive view can easily make people feel bored.
For example, when looking at ancient cultural relics, visitors may just take a casual look and don’t want to learn more about the stories behind the cultural relics, because there is nothing that can attract them to actively explore.
People rely on their eyes, ears, nose, and hands to understand things. However, in traditional museums, visitors can only use their eyes to see.
For example, if ancient musical instruments can be played live, the audience will definitely be able to better feel the charm of ancient music.
There are also cultural relics with special smells, such as spices. If you can smell them, the feeling will definitely be different. But in the museum, you can only look at them, and other senses are completely useless.
The space for text and pictures on the museum’s display boards is limited, so you can only write simple things, such as the name of the cultural relic, the age, and where it was dug out.
But there are many stories behind the cultural relics, such as how it was made, how people at that time used it, and the people and things related to it, which cannot be explained in detail.
For example, an ancient jade artifact may represent the social status and religious beliefs of the time, but the traditional display method can only tell you what material and shape it is, and the other contents cannot be explained clearly.
The traditional display method mainly involves text and pictures, which is very boring.
For some complex things, such as the social structure and religious rituals of ancient times, it is difficult for people to understand them with text and pictures alone.
Moreover, this method is not suitable for different types of audiences. Some audiences may like to listen to stories, and some audiences may need to operate hands-on, but the traditional display method cannot meet these needs.
2. Technical advantages of curved LED display screen
1). Breakthrough in visual effects
The curved screen is like “bending” the screen, and the field of vision becomes wider all of a sudden, which looks very comfortable, unlike the traditional flat screen that is so “hard”.
por ejemplo, el gran pantalla LED at the entrance of the Canadian Science and Technology Museum is curved, which not only looks super cool, but also fits the shape of the building perfectly.
This screen has a super high resolución, which can clearly display the details of cultural relics and historical scenes. Just like looking at things with a high-definition lens, even the smallest parts can be seen clearly.
2). Creating an immersive experience
The curved screen is like a “visual bubble” that wraps the audience inside, making people feel like they have really entered that scene.
For example, the Finnish Pavilion at the Dubai Expo has a super-large curved LED screen. When the audience stands in front of the screen, it feels like they are surrounded by Nordic forests and lakes.
Coupled with dynamic images and sound effects, such as playing the wave images with the sound of the waves, it feels like standing on the beach.
There is a naked-eye 3D screen on the roof of SMTown in Seoul, South Korea.
When playing the wave video with 3D sound effects, passers-by feel like they are about to be swept away by the waves, which is very realistic.
3). Flexibility and customizability
The curved LED display is particularly “flexible” and can be customized according to the size, shape, and display requirements of the exhibition hall.
No matter how complex the shape is, it can be handled. This screen can also switch between multiple display modes.
For example, in the MSG Sphere in Las Vegas, the spherical LED screen inside can switch content according to different activities. Sometimes it is a concert, sometimes it is a technology exhibition, which is very convenient.
3. The role of immersive exhibition halls in promoting cultural communication
1). Stimulate the interest of the audience
The immersive exhibition hall is like a “magic box” full of fun and beautiful things, and the audience is attracted at once.
For example, in the immersive exhibition halls of some museums, the audience can walk into a virtual historical scene and feel like they are traveling through time and space.
This vivid display form allows the audience to actively explore rather than just looking at it from a distance as before.
In this way, the audience’s attention to cultural relics and historical culture will naturally increase, and the effect of cultural communication will be better.
2). Enhance educativo functions
In the immersive exhibición hall, the audience can not only watch but also operate and even interact with the scene.
For example, some exhibition halls have virtual archaeological experiences, where the audience can dig cultural relics by themselves and learn about the background knowledge of cultural relics through interactive screens.
This interactive experience makes it easier for the audience to understand and remember historical knowledge, and it is suitable for people of all ages and knowledge backgrounds.
Whether children or adults, they can find fun in the immersive exhibition hall, and the educational audience of the museum has become wider.
3). Enhance the depth and breadth of cultural communication
Immersive exhibition halls can show the connotations and background of culture more comprehensively.
For example, through 3D projection, virtual reality and other technologies, the audience can gain an in-depth understanding of the production process and usage scenarios of cultural relics.
Even related historical stories, thus enhancing the depth of cultural communication.
Moreover, many visitors now share their experiences on social media after visiting the immersive exhibition hall, attracting more people to visit the museum, and the breadth of cultural communication is naturally expanded.
4. How to use curved LED display screen in immersive exhibition hall
1). Reproduction of historical scenes
Imagine that you walk into an exhibition hall and suddenly find yourself standing in the ancient Roman arena, surrounded by cheering crowds and hearing the shouts of gladiators.
This is the charm of curved LED display screens! It can reproduce scenes such as ancient city features and historical events, making the audience seem to travel through time and space.
For example, in a historical museum in Rome, Italy, the streets and arena of ancient Rome were reproduced with curved LED screens, and the audience felt that they had really returned to that era.
Combined with virtual reality technology, wearing VR glasses makes the sense of reality and immersion even stronger, as if you are part of history.
2). Cultural Relics Display and Interpretation
In traditional cultural relics display, the audience can only watch from a distance, and many details are not clear.
But the curved LED display can dynamically display cultural relics, presenting them from different angles, so that the audience can see every detail clearly.
For example, in an exhibition at the Metropolitan Museum of Art in New York, a pharaoh mask from ancient Egypt was displayed on a curved screen.
The screen can rotate 360 degrees for display, and the audience can also zoom in on the details to see the carvings and gemstones on it.
At the same time, the screen can also cooperate with explanations and interactive functions.
For example, by clicking on the screen, you can see the story behind the cultural relics and understand their historical background and cultural value.
3). Theme Exhibitions and Interactive Experiences
Nowadays, it is becoming more and more popular for museums to hold theme exhibitions, such as ancient art, folk culture, etc.
Curved LED displays can create themed immersive exhibition halls to make the exhibition more attractive.
For example, in a Greek mythology theme exhibition at the British Museum in London, the exhibition hall was designed as a virtual Greek temple, where the audience can walk in and feel the atmosphere of Greek mythology.
Moreover, many interactive links are designed in the exhibition hall, such as virtual archaeology and cultural relic restoration.
The audience can participate in it. For example, using virtual tools to dig cultural relics or repair broken pottery, this sense of participation greatly enhances the audience’s experience.
5. Curved LED display screen enhances the brand image of the museum
1). The embodiment of technology and modernity
With the curved LED display screen, the museum instantly becomes “high-end”! This screen looks very cool and is full of technology and modernity.
For example, the Louvre in Paris used curved LED screens in some temporary exhibitions, which perfectly combined the ancient and modern feelings.
This not only shows the museum’s use of modern technology but also makes the museum look more “trendy” and more innovative.
This image is particularly attractive to young people. They like fresh and fun things. Seeing that the museum is so “cool,” they are naturally willing to come more times.
2). Improve audience satisfaction and word of mouth.
The audience walks into the immersive exhibition hall and has a great experience!
For example, in the dinosaur exhibition at the Natural History Museum in London, a curved LED screen was used to recreate the scene of dinosaur life, and the audience felt like they had returned to the Jurassic era.
This high-quality experience makes the audience particularly satisfied. Not only are they happy themselves, but they will also share it on social media and tell friends and family.
Good word-of-mouth communication is like “free advertising”, which can quickly increase the popularity and influence of the museum.
3). Enhance the competitiveness of the museum
Now there are so many museums, and the competition is quite fierce. With a curved LED display, the museum can stand out among many competitors.
For example, the Van Gogh Museum in Amsterdam used this screen to display Van Gogh’s paintings and life stories, attracting a large number of tourists.
This unique display method can not only attract more tourists, but also bring more resources, such as sponsors and research projects.
In this way, the sustainable development of the museum has a more solid foundation.
6. Conclusión
Through the curved LED display, the museum has moved from the traditional static display to an immersive interactive experience, which not only makes the cultural relics “alive” but also makes the audience “hi.”
This innovative display method not only enhances the brand image of the museum, but also makes cultural communication vivid and profound.
Finalmente, si quieres saber más sobre las pantallas LED, Por favor póngase en contacto con nosotros.
