Introducción
Have you ever thought that in addition to being a good place to enjoy delicious food and beautiful scenery, hotel terraces can also become a secret weapon to enhance the charm of hotels?
Nowadays, more and more hoteles are beginning to install pantallas LED on terraces.
This innovative move has not only changed the appearance of the terraces but also brought unexpected surprises to the hotels.
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Reason 1: It has the benefit of attracting attention and creating a visual focus
1). Eye-catching advantage of high-exposure areas
Hotel terraces are generally quite high, with a particularly wide field of vision and no obstructions around, so they are easily seen by everyone.
Installing an LED display in such a conspicuous place will have an eye-catching effect.
During the day, the screen is bright enough, and the colours are bright. No matter how big the sun is outside, it can clearly show what the hotel wants to show, such as the name and features, so that people can notice it at a glance.
At night, the terrace itself is bright, and coupled with the colourful and moving pictures of the LED display, it is simply a super highlight.
It is dark all around, but it is dazzling, just like the stars shining in the night sky, which can attract people’s attention from a distance.
Make the hotel particularly conspicuous at night and easily remembered by everyone. In this way, the hotel can always attract everyone’s attention regardless of day or night, and the publicity effect is great.
2). Improve the recognition of night lights and dynamic images
At night, the lights on the terrace have a unique charm. If they are matched with the dynamic images of the LED display, the effect will be even more amazing.
This screen can produce various beautiful lighting effects, such as flashing, slowly changing colours, or moving like flowing water.
When matched with the lights on the terrace, the whole atmosphere becomes particularly dreamy.
The hotel can put some special animations on the screen, such as stars flashing or fireworks blooming all at once.
These images are particularly attractive and can make the hotel recognizable at a distance, and the recognition is immediately improved.
Moreover, unlike rigid billboards, LED display screens can show a lot of fun things, such as the hotel’s special services, discounts, or food.
It can also play videos and rotate pictures to make this information vivid, which makes it more interesting and easier to remember.
For example, if you play a food-making video or the moment when guests enjoy the service in the hotel, everyone can intuitively feel the goodness of the hotel at a glance, and maybe because of this picture, they decide to stay in the hotel.
Reason 2: It can create an atmosphere and enhance customer experience
The LED display screen installed on the hotel terrace is not only for the sake of beauty, but it can also give customers a great experience.
Imagine that you are sitting on the terrace, and the big screen in front of you is playing natural scenery, like a quiet forest, with leaves swaying gently in the breeze.
Or the endless sea waves hitting the beach one after another, the picture moves, and it feels like you are in it.
If it matches the picture of the starry sky, the sky is full of twinkling stars, which is very romantic.
This dynamic background can instantly make the atmosphere of the entire terrace particularly beautiful.
Let the customer’s mood relax and feel like vacationing in a special place which is particularly comfortable.
Moreover, this screen can also be used with music. For example, when playing the picture of the waves, accompanied by the gentle sound of the waves and soothing music, that feeling, wow, is so immersive.
Customers sit there, enjoying the food, watching the pictures, listening to the music, as if the whole world has quieted down, leaving only them and this beautiful atmosphere.
This experience is not comparable to ordinary terraces, which can make people feel particularly enjoyable and unforgettable.
For example, the hotel can play a picture of the setting sun in the evening, the golden sunlight sprinkled on the sea, sparkling, and with some warm music, let customers feel the tranquillity and beauty of the day coming to an end.
Or at night, play some night scenes of the city, with bright lights and heavy traffic, and with music with a stronger sense of rhythm, so that customers can feel the prosperity and vitality of the city. Such an atmosphere.
It not only enhances the dining experience of customers but also allows them to feel a unique visual and auditory enjoyment while enjoying the food as if they are attending a special party or enjoying an exclusive time in a private cinema.
This atmosphere created by the LED displays not only enhances the customer experience on the terrace but also allows the hotel to stand out from many competitors.
In such an environment, customers can not only enjoy the food but also feel special care and attentiveness.
This experience is unforgettable and will make them more willing to visit the hotel again and even recommend it to their friends and family.
Reason 3: It can promote hotel services and activities in real-time
It is very practical to install an LED display on the hotel terrace. It is like a guest basking in the sun and blowing the wind on the terrace, and suddenly, the signature dishes of the hotel restaurant flash on the screen.
The steak looks crispy on the outside and tender on the inside, and the juice is about to overflow. Next to it is written, “Eat steak today.
The second one is half-price.” Who can resist trying it? This screen is like a super salesman who can sell everything.
Not only food but also other hotel services can be put to good use. For example, if the hotel has an SPA, the screen can show some people lying on the massage bed and enjoying themselves, which is very comfortable to watch.
Write “Relax and have a SPA” next to it, and the guests may be tempted. If the hotel has a fitness centre, you can also put some fitness pictures, show the fitness equipment, and write.
“The fitness centre is waiting for you”, and those guests who want to exercise will definitely be unable to sit still.
If the hotel has performances, this screen is even more powerful. Say on the screen in advance, “8 o’clock tonight, there will be a music performance on the terrace.
Which is wonderful and should not be missed”, and the guests will definitely stay.
In this way, guests will not only know the various services and activities of the hotel in time but also be attracted to try them, and the service utilization rate of the hotel will go up at once.
The guests will stay in the hotel for a long time and have a rich experience, so they will naturally think that the hotel is very good, and they will be willing to come next time and recommend it to friends.
Reason 4: It can be used as a high-end wedding and event scene layout
If the hotel terrace is equipped with an LED display, it will be very suitable for weddings and various events.
This screen is like a super background board, which can change into various pictures according to different occasions, which is particularly magical.
For example, at the wedding, the love story video of the newlyweds is played; from the ignorance of the first meeting to the sweetness of the passionate love to the touching moment of deciding to spend the rest of their lives together, these pictures are displayed on the screen.
The atmosphere of the scene is instantly set off, and the people around can feel the strong love, and the sense of ceremony is directly pulled to the full, making the wedding particularly memorable.
In addition, this LED display can also change the picture according to the theme of the event.
If you hold a retro-themed wedding, you can put retro patterns and old photos on the screen, and the whole venue will instantly have a retro flavour.
If you hold a modern and technological event, you can show all kinds of cool light and shadow effects on the screen, making the scene look particularly high-end.
For example, once the hotel held a seaside-themed wedding, the screen showed the waves of the sea, and seagulls flew by from time to time, coupled with the sea breeze on the scene, that kind of romantic feeling.
Let everyone present and immerse themselves in it. The newlyweds and guests are very satisfied and feel that the hotel is very attentive, and the level of this event has risen immediately.
This kind of scene arrangement of LED display screens can not only enhance the level of the event but also make the newlyweds and guests feel the hotel’s attentiveness and leave a particularly good memory.
Moreover, because this arrangement is particularly colourful, the newlyweds and guests often can’t help but share it on social media, bringing a lot of praise and reputation to the hotel and attracting more people to hold events in the hotel.
Reason 5: It is a "new window" for other advertisements to be implanted
The LED display screen on the hotel terrace is really a new idea for advertising. Imagine those famous local brands, such as newly opened coffee shops and fashionable clothing brands; they just want to find a conspicuous place to advertise.
The LED display screen on the hotel terrace is located high and has a good view, which is just a perfect choice.
If these brands can display their ads on it, it will definitely attract a lot of passers-by and increase brand awareness.
At night, this LED display is even more powerful. It not only makes the hotel terrace look particularly beautiful but also becomes an “advertising window” in the city.
Because everyone goes out shopping and eating at night, this screen is particularly conspicuous at night and can be seen from a long distance.
In this way, the hotel can rent the LED display on the terrace to local brands and let them play advertisements at night.
This not only brings additional income to the hotel but also makes the hotel a distinctive landmark in the city, attracting more people to pay attention.
For example, if a newly opened restaurant wants to advertise, they can display their signature dishes and promotions on the LED display on the hotel terrace.
At night, passers-by can see it at a glance, and they may be attracted to try it. In this way, both the hotel and the brand can be a win-win; the hotel has a new source of income, and the brand can promote itself better.
6. Conclusión
Installing an LED display on the hotel terrace is not only an innovative attempt but also an effective means to enhance the competitiveness of the hotel.
From attracting attention to improving customer experience, from promoting services to creating high-end event scenes to becoming a new window for advertising placement, LED display screens have brought all-around changes to hotels.
Finalmente, si quieres saber más sobre las pantallas LED, Por favor póngase en contacto con nosotros.
