Introducción
Have you ever wondered why, when you walk into a car 4S store, the first thing that attracts your attention is often the huge pantalla LED?
What is the charm of it that makes 4S stores so fond of it? Don’t worry, the following content may subvert your perception of car display!
Tabla de contenido
1. Technical advantages of giant LED display screens
The high-resolución technology of giant LED display screens is like putting an ultra-high-definition “coat” on the car. Small-pitch LED technology reduces the pixel pitch and increases the pixel density.
For example, P0.9 pitch products can make the picture clear enough to see every detail of the car, including the body lines, car logos, and car lights.
HDR technology improves the contrast and color depth of the picture, making the light and dark details richer, and the metal texture and paint gloss of the car can be realistically presented.
PWM dimming technology makes the brillo adjustment more precise, and the picture is uniform and clear.
Image acquisition and processing technology converts video images into full-angle resolution, eliminates outline blur, makes the car display clearer and more realistic.
And the audience can see the details of the car from a distance, with great visual effects.
In terms of color reproduction and contrast, the giant LED display can be called a “color master”.
High grayscale control technology allows the display to present a variety of colors, with delicate color transitions, and all colors of the car can be accurately restored.
Color reproduction technology makes the image and video colors vivid and realistic, and the color of the car on the display is the same as the real one.
High contrast characteristics make the picture clear and dark, and the outline and details of the car are more prominent.
Self-luminous characteristics bring deep black and bright colors, and the color of the car’s appearance is more attractive on the display, which can firmly grasp the customer’s attention.
Alto brillo and wide viewing angle allow the giant LED display to “shine” in various environments.
High brightness ensures that the picture is still clearly visible under strong outdoor light, and the car display is not affected by light.
A wide ángulo de visión allows viewers to watch from different angles without changing the color and brightness of the picture. More people can see the car display, doubling the effect of attracting customers.
Reason 1: Psychological principles for attracting customers' attention
1). Visual impact and attraction
The giant LED display is like a super big sign, which can especially catch people’s attention. People are naturally interested in shiny, colorful, and moving things.
This display has high brillo, bright colors, and it keeps changing, which can attract people’s attention at once.
It’s like you see a car flashing lights on a big screen, with beautiful body lines and a variety of beautiful lights and shadows in the background. It feels like watching a super cool visual show, and you can’t move your eyes away.
This kind of visual attraction not only makes people can’t help but look a few more times, but also makes people feel very happy, and maybe they want to buy it.
Because people, when they see beautiful things, feel good and are more likely to want to buy them.
2). Efficiency of information transmission
Now there is too much information, and people are busy, so they don’t have much time to study it carefully. Giant LED display screens are very smart.
They can quickly display the most important information. For example, first quickly display the appearance of the car.
Then use a small animation to highlight the performance highlights of the car, and finally pop up information about the promotion.
This fast and clear display method can capture the customer’s interest in a very short time.
Just like when you go shopping and see something you are interested in flashing quickly on a billboard, you will stop and take a few more glances.
This display screen takes advantage of this psychology of people, allowing people to know the information they want to know most in a short time, thereby increasing customers’ interest in cars.
3). Brand image building
Brand image is very important to customers. Giant LED display screens can make car brands look particularly high-end by displaying high-quality content.
Just like when you see a brand displayed very professionally and exquisitely on a large screen, you will think that this brand is quite reliable.
Moreover, the screen can also display the brand’s story, design concept, etc., so that customers can better understand the brand.
This brand image created through visual display will make customers feel good about the brand and think that the brand is good.
So they will be more inclined to choose this brand when they buy in the future.
Reason 2: Display the diversity and flexibility of automobile products
1). Automobile product display
The giant LED display screen displays the car, just like moving the car to a super-large stage.
If you want to show the appearance of the car, just put a high-definition picture, and show the lines, colors, and shapes of the car clearly from different angles.
If you want to show the interior, take a close-up shot; the material of the seat, the layout of the dashboard, and the operation interface of the central control screen can all be seen clearly by customers.
If you want to show the driving scene, just play a driving video directly, shuttling through urban roads, accelerating and overtaking on highways, and leisurely driving on rural roads.
Various scenes can be presented, so that customers can feel as if they are in the scene and feel the characteristics and charm of the car in all directions.
2). Video and animation display
Videos and animations show the performance of the car, which is much better than dry text introductions.
For example, to show the acceleration performance of the car, in a video, the car accelerates from a standstill to 100 kilometers.
The speedometer needle in the picture rises rapidly, and the car body rushes out instantly.
There is also a real-time data display next to it, so that customers can intuitively feel the explosive power of the car.
Demonstrate control performance. The animation simulates various complex road conditions. The car easily turns and avoids obstacles.
The body posture is well-controlled. Customers can see at a glance that the car is very stable to control.
This intuitive display method allows customers to understand the performance of the car more clearly, which is more effective than a salesperson talking for a long time.
3). Promotion and advertising information
The giant LED display screen displays promotional activities and preferential policies, which are really flexible.
If you want to promote price reduction promotions, you can directly display “Limited time discount, direct reduction of XX yuan” on the big screen.
Coupled with pictures of several popular models, customers can see it at a glance, and they will go to the store for consultation.
If you launch a car purchase gift package, the screen will display various good things in the gift package, from car refrigerators to driving recorders, and customers will be moved when they see it.
Moreover, the content of the display screen can be changed at any time. If there is a new promotion, it will be updated immediately, which can always attract customers’ attention and bring them into the store.
Reason 3: Improve the atmosphere and sense of technology in the 4S store
1). Create a modern technological atmosphere
The giant LED display in the 4S store is like an oversized technological artifact. Once it is turned on, the whole store has a sense of technology.
Imagine that when customers enter the door and see the huge screen on the wall, which displays high-definition car pictures and cool animations, it feels like walking into the future car world.
This kind of technological atmosphere will make customers feel that this 4S store is very modern and advanced, and the shopping experience will also be improved.
After all, everyone likes high-tech things now. Seeing such a cool display, you will feel that this store is quite reliable.
2). Integration with the decoration style of the store
The giant LED display is not an abrupt existence. It can be well integrated with the decoration style of the 4S store.
If the decoration of the store is simple and modern, the large screen can be perfectly embedded in the wall and seamlessly connected with the overall design.
If the decoration style is luxurious and atmospheric, the high-end texture of the screen can also complement the luxurious decoration in the store.
This unified visual effect not only makes the entire store look more coordinated but also enhances the overall sense of the brand.
When customers are browsing in the store, they will feel that the brand is very tasteful and have a stronger sense of brand identity when they see the screen and the decoration style match so well.
3). Interactive experience function
Some LED displays now also have interactive functions, such as touch screens and gesture recognition, which is very interesting.
If customers see the car model they are interested in, they can just walk up and tap the screen with their hands to view detailed information.
And they can also switch pictures and videos by themselves, whatever they want to watch.
If the screen supports gesture recognition, customers don’t even need to touch the screen.
They can operate it by waving their hands. This novel experience can greatly increase the customer’s sense of participation.
They are no longer passively watching the display, but can actively explore. This interactive experience is not only fun, but also allows customers to have a deeper impression of the car and brand.
Reason 4: Brand promotion and image display
1). Eye-catching brand logo
The giant LED display is like a huge “signboard”, providing an excellent platform for the brand promotion of 4S stores.
The brand logo and name can be continuously displayed in a prominent position on the screen. This high-frequency exposure can make customers remember the brand in a short time.
Moreover, the high-definition and large-size display screen can make the brand logo look clearer and more eye-catching, whether the customer is passing by from a distance.
Or browsing in the store, you can see the brand name at a glance. This visual impact helps to enhance the brand’s popularity and recognition.
2). Show brand story and culture
Through the giant LED display screen, 4S stores can vividly tell the brand’s story and culture.
For example, make a beautiful video to show the brand’s development history, core values, design concepts, etc.
This vivid display method can allow customers to understand the brand more deeply and enhance their sense of identity with the brand.
For example, showing the brand’s achievements in environmental protection, technology, safety, etc..
Can make customers feel the brand’s strength and sense of responsibility, thereby enhancing the brand’s image in the hearts of customers.
3). Show brand image and values
The giant LED display screen can also show the brand’s image and values.
For example, by showing the public welfare activities and environmental protection projects that the brand participates in, the brand’s sense of social responsibility is conveyed.
Or show the brand’s efforts in technological innovation, user experience, etc., and convey the brand’s innovative spirit and care for customers.
This way of display can make customers feel that the brand is not just selling cars, but also conveying a positive value, thereby enhancing customers’ trust and goodwill in the brand.
6. Conclusión
After reading this, do you think that the giant LED display is not just a “big screen”? Behind it is a “little trick” to attract customers and increase sales.
Finalmente, si quieres saber más sobre las pantallas LED, Por favor póngase en contacto con nosotros.
