Introducción
Have you ever thought about how exciting a live broadcast can be? Do you always feel that something is missing?
Don’t worry, today we will reveal to you what super cool benefits the immersive Pantalla LED can bring to the live broadcast room! Then keep reading!
Tabla de contenido
Reason 1: Build an immersive environment and enhance the audience's sense of substitution
Now, the use of immersive LED display screens in live broadcast rooms is really exquisite!
The biggest advantage of this thing is that it can create a special immersive environment for the audience so that the audience can feel involved at once.
Take the 10th League of Legends Season Global Finals from September 25 to October 25, 2020.
At that time, due to the pandemic, there were no spectators at the game site, and the game could only be watched by global fans through live broadcasts.
In order to make everyone feel comfortable, the organizers directly used LED display screens to cover the entire stage.
The floor, walls, and e-sports tables were all screens. A total of more than 900 pieces were used, covering an area of nearly 600 square meters.
Coupled with the 360-degree high-resolución mixed reality background and Unreal Engine-driven technology, 40 artists and technicians worked for a while and created an immersive viewing experience for global audiences.
The audience was so happy that they no longer had to stare at a flat screen dryly.
It felt like sitting at the game site and could feel the excitement of the game in all directions.
This sense of freshness and participation made the audience’s interest in live broadcasts suddenly increase, and they watched more vigorously.
Moreover, the audience is more willing to interact with the anchor, posting comments, asking questions, and sharing their feelings, which is very lively.
This lively interactive atmosphere not only makes the live broadcast room more interesting but also attracts more viewers to join in, and the influence of the event is also growing.
Reason 2: It can improve the diversity of live content
Let’s talk about the dynamic background change. It can quickly switch multiple scenes, which is very interesting.
For example, you are broadcasting a food show. At the beginning, the background is a steaming kitchen.
The audience can see the chefs busy and happy. The pot is steaming, and the fragrance seems to float out of the screen.
Suddenly, the background changes to green countryside. The audience can see fresh vegetables and hear birds singing. This feeling is like travelling from the kitchen to the field in an instant. It’s magical.
Look at the interactive elements again. The immersive LED display can also be easily handled. For example, the audience votes.
The audience just taps on the phone, and the voting results can be immediately displayed on the big screen. Everyone can see the real-time voting progress and results.
Just like when choosing the most popular food, the audience sees the number of votes for the food they support rising. That kind of excitement is simply amazing!
There are also real-time comments. The messages posted by the audience in the comment area can pop up immediately, and the anchor can respond immediately.
For example, in a live game broadcast, the audience sends “Come on,” and the anchor responds immediately after seeing it, and the audience feels particularly involved as if they are also part of the game.
With this immersive LED display, the live broadcast content is no longer monotonous.
The audience can not only see various interesting scenes, but also participate in real-time interaction, which instantly increases the fun and attractiveness of the live broadcast by several levels.
This diversity and interactivity can not only attract more viewers but also make the audience stay in the live broadcast room longer and be more interested in the live broadcast content.
Reason 3: It can provide more interactive advertising space for the live broadcast room
This immersive LED display is simply a “magic weapon” for live broadcasting, which can bring more interactive advertising space to the live broadcast room, making the advertising no longer boring and increasing the commercial value.
Inserting advertisements and brand content in immersive scenes is so clever.
For example, you are broadcasting an outdoor adventure program with magnificent mountains and forests in the background.
Suddenly, an advertisement for an outdoor sports watch appears on the screen. The hands of the watch jump on the screen, perfectly blending with the surrounding natural environment.
This advertising method will not interrupt the audience’s experience but will make the audience feel that the advertisement is also part of the live broadcast, which is natural and harmonious.
Moreover, this type of advertisement can also be personalized and interactive. For example, the audience can scan the QR code on the screen with their mobile phone, directly enter the brand page, view product details, and even place an order to buy.
Or, the audience can vote for their favourite product advertisements during the live broadcast, and the content of the advertisement will change in real time according to the audience’s voting results.
This interactivity allows the audience to no longer just passively accept advertisements, but to actively participate in them, greatly improving the effectiveness and commercial value of advertisements.
With immersive LED display screens, advertisements are no longer “disturbers” of live broadcasts but “good helpers” of live broadcasts.
It can not only bring more business opportunities to the live broadcast room but also allow the audience to discover more products of interest while enjoying the live broadcast, killing two birds with one stone.
Reason 4: It can bring a huge visual impact
Let’s talk about the 4K/8K high-definition display first. The details are presented clearly and not sloppy at all.
Just like you are watching an ultra-high-definition movie, every hair and every leaf in the picture can be seen clearly.
In live broadcasts, whether it is showing a delicate piece of jewelry or introducing the screen of a game, high-definition displays can let the audience see the most realistic details.
For example, in a beauty live broadcast, the audience can see every detail of the eyeliner and every shade of the lipstick. The visual enjoyment brought by this clarity is not covered.
Look at this high-brillo LED screen; it’s amazing. Whether it is an outdoor live broadcast on a sunny day or a live broadcast indoors with dim lights, the picture can be presented steadily without being affected by ambient light.
For example, when broadcasting a Deportes event outdoors, no matter how strong the sun is, the audience can clearly see every move of the athletes and will not miss the wonderful moments due to reflections or blurred images.
Moreover, this high-brightness screen can make the picture colour more vivid and the contrast higher, making the entire live broadcast look more vivid and real.
With this high-definition and high-brightness immersive LED display, the picture quality of the live broadcast is directly maximized, and the audience is comfortable watching.
So they are naturally more willing to stay in the live broadcast room and enjoy this visual feast.
This visual impact can not only attract more viewers but also make them stay in the live broadcast room longer and be more interested in the live broadcast content, greatly enhancing the appeal and influence of the live broadcast.
5. Conclusión
After reading these benefits, do you think that the immersive LED display is simply a “magic weapon” in the live broadcast industry? It can not only make your live broadcast content richer but also make the audience’s experience burst!
Finalmente, si quieres saber más sobre las pantallas LED, por favor contáctenos.
