What Are The Requirements For Jewellery Stores To Purchase LED Displays?

Introducción

In the world of jewellery, every gem and every piece of jewellery carries a unique charm and story. However, how can this brilliance be presented to customers?

As a display tool for jewellery stores, the importance of pantallas LED is self-evident. But do you know how to choose an LED display that is truly suitable for jewellery stores?

Requirement 1: Perfectly present the details of jewellery

1). The importance of high resolución

Jewellery attracts customers with its exquisite craftsmanship and unique lustre. High-resolution LED displays are the key to presenting jewellery details.

For example, the light reflected from the cut surface of a diamond requires a high-resolution screen to be clearly displayed.

High-resolution displays can capture the tiny details of jewellery, such as the texture of gemstones and the lustre of metals, so that every detail of jewellery can be perfectly presented.

For example, a display with a resolution of 1920×1080 can meet basic needs, while a higher resolution (such as 3840×2160) can further enhance the expression of details and provide better visual effects for jewellery display.

2). Dot pitch selection

The dot pitch is an important parameter of the LED display, which directly affects the picture clarity and the best viewing distance.

Display screens in jewellery stores are usually used for close-up displays. It is recommended to choose a display screen with a smaller dot pitch, such as P2.5 or P3.

For example, when displaying jewelry, the P2.5 display can clearly present the facets and metal texture of the gemstones.

It allows customers to feel the exquisite beauty of jewelry and enhances the overall display effect of the jewelry store.

3). Durability and protection level of the display screen

The LED display screens in jewellery stores need to run for a long time, and durability and reliability are crucial.

Display screens with high-quality materials and reliable components can ensure stability and long life, reducing maintenance costs.

Although jewellery stores are mostly indoor environments, the protection level still needs to be considered.

Generally, the protection level of indoor display screens is IP54 or higher, which can effectively prevent dust and moisture from intruding and extend the service life of the equipment.

Requirement 2: It must be able to truly reproduce the dazzling light of jewellery

The colours of jewellery are colourful, from the crystal clearness of diamonds to the gorgeousness of colored gemstones. Colour is an important part of the charm of jewellery.

The LED display screen in the jewellery store must be able to show these colours realistically, otherwise the jewellery that customers see may be “distorted”, which can greatly affect the sales rate.

For example, if a ruby is not the right colour on the screen, or the diamond’s brilliance is not shown, customers may find the gem less attractive.

Therefore, it is really important to choose an LED display screen that can accurately restore the colour of jewellery.

Colour calibration is like “adjusting” the colour of the LED display screen so that the colour it displays is the same as the original colour of the jewellery.

For example, you can use a professional color analyzer to detect whether the color of the screen is accurate.

Then use the calibration software to adjust the color temperature, brillo, contrast and color saturation of the screen.

These adjustments can make the jewelry on the screen look more realistic.

For example, adjusting the color temperature can make white look more natural.

Adjusting the contrast can make the luster of the jewelry more obvious.

Adjusting the saturation can make the color of the colored gemstones more vivid.

How to ensure colour accuracy?

Use professional equipment:

The colour analyser can detect the colour deviation of the screen, and the calibration software can adjust the parameters of the screen according to the test results.

Calibración periódica:

No matter how good the screen is, the colour will change after a long time.

It is recommended to calibrate every 3 to 6 months so that the jewellery always looks the most realistic on the screen.

Requirement 3: Stand out in various environments

The environment of jewellery stores is quite particular, and the lights are usually very bright, just to set off the lustre of jewellery more beautifully.

When you walk into a jewellery store, the lights are dazzling. If the LED screen is not bright enough, the jewellery on it will appear grey, and it will be difficult for customers to be attracted.

Por lo tanto, brillo is the key, and the LED display must be bright enough so that the jewellery can be clearly displayed even under strong light.

1). The influence of the lighting environment

The lights in jewellery stores are usually very bright, and cold light or warm light is used to highlight the different characteristics of jewellery.

For example, cold light can make the fire of diamonds more obvious, and warm light can make gold jewellery look warmer.

In this environment, the brightness of the LED display must be high enough to match the lustre of the jewellery.

Generally speaking, the brightness of indoor LED displays must be at least 800cd/m² to ensure that they are still clearly visible under bright lights.

If the brightness is not enough, the jewellery on the screen will be “drowned” by the surrounding lights and appear unattractive.

Moreover, the lighting in jewellery stores will be adjusted according to different display needs. For example, when displaying high-end diamonds, brighter cold light may be used to highlight their fire.

When displaying gold jewellery, warm light may be used to increase its texture. In this complex lighting environment, the brightness adjustment function of the LED display is also very important.

Some high-end LED displays can automatically adjust the brightness according to the ambient light, so that the best display effect can be maintained at all times.

2). The importance of contrast

In addition to brightness, contrast is also very important. A high-contrast display can make the jewellery more three-dimensional and layered, making the jewellery “alive” on the screen.

For example, a beautifully cut diamond with a high-contrast screen can clearly show every cut and facet of it, allowing customers to see its exquisiteness and beauty.

On the contrary, if the contrast is low, the jewellery on the screen will appear bland, like an ordinary photo, without the “wow” feeling.

Another benefit of a high-contrast screen is that it can make the details of the jewellery more prominent.

For example, the metal part and the gem part of the jewellery have different glosses, and a high-contrast screen can well show this difference, making the jewellery look more textured.

Moreover, high-contrast screens are particularly effective in displaying colored gemstones, such as rubies, sapphires, and emeralds.

The colours of these gemstones are very bright in themselves, and high-contrast screens can make their colours more vivid and attract customers’ attention.

In short, the LED display screens in jewellery stores must not only be bright enough, but also have high contrast, so that they can stand out in various complex lighting environments and show the most beautiful appearance of jewellery to customers.

Requirement 4: It must be perfectly integrated into the store space

The space of jewellery stores is generally not large, so the LED display screen cannot be too large or too small, but just right. If the screen is too large, the store will look very crowded.

If the screen is too small, the jewellery will not be displayed clearly. Moreover, the screen must be cleverly installed and not messy, otherwise it will affect the overall feeling of the store.

1). Space layout of jewellery stores

The space of jewellery stores is limited, and the decoration is very particular.

Generally speaking, the focus of jewellery stores is the display cabinets and the jewellery itself, so the LED display screen cannot be too conspicuous, but it must be visible at a glance.

For example, some small jewellery stores are only a dozen square meters; at this time, an LED display screen of the right size can create a good display effect. If the screen is too large, it will look very abrupt.

Moreover, the style of the jewellery store is also very important. Some stores take the high-end route, while others are warm and delicate.

The appearance and installation method of the LED display also need to match the style of the store.

For example, a simple-style jewellery store, a simple wall-mounted LED display is very suitable.

While a luxury-style jewellery store may need a more refined embedded display to enhance the overall beauty.

2). Creative installation plan

In order to integrate the LED display into the space of the jewellery store better, you can try some creative installation methods.

For example, the hanging installation can hang the display on the ceiling, which does not take up floor space and can also attract customers’ attention.

Wall-mounted installation is to hang the display directly on the wall. This installation method is more space-saving and suitable for most jewellery stores.

There is also an embedded installation, which embeds the display into the decorative wall or display cabinet of the store.

So that the display and the decoration of the store are integrated and look more natural.

These creative installation methods can not only enhance the overall beauty of the store but also increase the sense of technology.

For example, an embedded display can be connected to the store’s smart display system, and customers can learn more about jewellery by touching the screen.

This highly interactive display method can make customers feel that the store is very modern and enhance their shopping experience.

In short, the LED display screen of a jewellery store should not only display jewellery, but also perfectly integrate with the store’s space.

Through the appropriate size selection and creative installation plan, the display screen can become a highlight of the store, rather than a burden.

Requirement 5: Have a long-term and reliable display partner

Jewellery stores have long business hours, many of which are from morning to night, and some are even open 24 hours a day.

Therefore, the LED display screen must be able to operate stably for a long time like a “warrior”.

Otherwise, it will always have problems, which will not only affect business but also increase maintenance costs.

Choosing a durable and stable LED display screen is like finding a reliable “display partner” for the jewellery store.

Jewellery stores generally have long business hours, and some are even open 24 hours a day. This requires the LED display screen to be used for a long time.

Generally speaking, a good LED display screen can be used for three to five years, or even longer.

If you buy a poor-quality one, you may have to repair it or even replace it with a new one after a short time, which will increase the cost.

Therefore, choosing a good quality LED display screen will not only last long, but also save you trouble and effort.

When choosing an LED display screen, you also have to see if it has an “ID card”. For example, whether it has passed international certifications such as CE and RoHS.

These certifications are like “stamping” the product quality, indicating that the screen has passed the safety, environmental protection and other aspects.

In addition, after-sales service is also critical. If there is a problem with the screen you bought, the manufacturer can help to repair it in time, which will make you feel more at ease.

For example, some brands will provide door-to-door repair services or have a dedicated technical support team so as to ensure the normal operation of the store and avoid delays in business due to screen problems.