Introducción
In today’s increasingly competitive real estate industry, how to attract customers, enhance brand image, and enhance customer experience has become a key issue for every developer.
El surgimiento de pantallas de visualización LED has brought a new solution to the real estate industry. So, why are LED display screens so popular in the real estate industry?
Tabla de contenido
1. The core demand of the real estate industry for LED display equipment
A real estate project is like a big escenario, and you have to attract people first. The LED display screen has bright colors and dynamic pictures, which can instantly catch the eye.
For example, at the entrance of the sales office or on the roadside, putting a large LED screen and scrolling the highlights of the project will definitely attract passers-by to stop more than ordinary posters or banners.
The information on real estate projects changes quickly, and the progress of the project, preferential activities, and apartment adjustments must be updated at any time.
The advantage of LED display screens is that they can easily change the content without the time-consuming and laborious picture change like traditional billboards.
Sales staff can update the information on the screen at any time through the background system so that customers can see the latest things.
Real estate companies want to package themselves high-end, and LED display screens are a good tool. It looks full of technology and can add a lot of points to the sales office.
For example, using high-definition LED screens to display exquisite project renderings, brand promotion videos, or corporate certificates of honor, so that customers feel that the developer is very professional and powerful.
When customers come to see the house, the experience is very important.
LED display screens can be combined with real estate models and VR technology to allow customers to more intuitively feel the layout and surrounding environment of the house.
For example, customers can view the details of different apartment types or see the future landscape renderings of the community by touching the screen.
This interactive experience can make them more satisfied and more willing to place orders.
In short, the real estate industry needs LED display screens because they can attract people, update easily, enhance the image, and enhance the experience, all of which can help the project sell better!
2. The application of LED display screens in various real estate scenarios
1). Sales office
1.1). Main screen display
In the most conspicuous place of the sales office, put a large LED screen, just like a “super poster” to advertise the house.
This screen can show the best places in the community, such as the beautiful scenery outside the window, whether it is the sparkling water by the lake or the four seasons of flowers in the garden, which can be clearly presented.
If the apartment design has highlights, such as a super large living room and unbeatable lighting, it can also be displayed with animation so that customers can understand it at a glance.
There are also project promotional videos, which are like “blockbuster movies” shot specifically for the house.
Introducing how powerful the developer is, how great the community planning is, and how complete the surrounding facilities are, so that customers will be attracted at once and feel that this house is worth buying.
1.2). Interactive experience
The sales office can also set up a touch screen, just like playing with a tablet computer; customers can find the information they want by clicking and poking.
For example, if you want to see where the gym or swimming pool in the community is or the specific parameters of the apartment, you can easily get it.
This interactive method makes customers feel like the protagonist and full of participation.
If VR technology is added, customers can “walk around” the community on the screen or even “walk into” the model house to see the decoration style, feel the spatial layout, and experience the future life scene in advance.
This sense of immersion will definitely make customers more interested in the house.
2). Community public area
2.1). Information release
Install LED screens at the entrance of the community, elevator room, community square, and other places where people often pass by, just like the “electronic bulletin board” of the community.
If the property has a notice, such as the property fee is due, the community needs to repair the pipeline, the water and power are cut off, etc., it can tell everyone the first time, which is very convenient.
If there are supermarket promotions and merchants offering discounts in the surrounding area, they can also be displayed on the screen to bring benefits to residents.
If there is an emergency, such as a fire or earthquake, this screen can also quickly remind everyone to pay attention to safety and how to evacuate, which can save lives at critical moments.
2.2). Community cultural construction
LED screens can also help the community to carry out cultural construction.
The community organizes activities, such as Deportes games, art performances, and parent-child activities, and takes pictures of the wonderful moments and plays them on the screen.
Everyone passing by can see them and recall the lively scenes, feeling that the community is like a big family.
During festivals, the screen can also display blessings. For example, during the Spring Festival, the screen is red and prosperous, with lanterns, firecrackers, and blessings of “Happy New Year” and “Happy Family”.
During the Mid-Autumn Festival, the pictures of the moon and moon cakes are accompanied by blessings, which instantly fill the festive atmosphere of the community and make everyone feel more at home.
3). Commercial real estate
3.1). Commercial advertising
In shopping malls, office buildings, and another commercial real estate, LED screens are “money-making tools”.
At the entrance, atrium, and elevator of the shopping mall, the screen scrolls and plays advertisements of various brands to attract consumers’ attention and make them unable to help but take a few more glances.
In the lobby of the office building, the screen displays investment information to attract tenants who want to find an office.
Moreover, the advertisements can be rotated, and one screen can display many brands, which not only saves space but also earns more advertising fees, killing two birds with one stone.
3.2). Creating a business atmosphere
LED screens can also make commercial places more “feeling”.
For example, in shopping malls, playing videos of fashion shows and food production makes consumers feel that this place is very lively and energetic, and they can’t help but want to shop more and buy more.
If there are promotional activities or new product launches, the screen can also display the theme and information of the event to fill the atmosphere, attract consumers to participate, make the event more effective, and increase the commercial value.
In short, LED display screens can play a big role in various scenes of real estate, making the project more attractive, making residents’ lives more convenient, and making business more vibrant!
Reason 1: The demand for information display in real estate projects
Information display is very important for real estate projects, from development to sales and later operations. Why? There are mainly the following reasons:
1). Customers want to know too many things
When customers come to see a house, they must want to know all kinds of details about the house.
For example, whether the house’s floor plan design is reasonable, whether the lighting is good, and whether there are supporting facilities such as schools, hospitals, and supermarkets around.
If this information cannot be displayed in a timely and clear manner, customers will feel unsure and may even give up directly.
Therefore, real estate projects must display key information clearly so that customers can see it at a glance.
2). Project progress should be updated at any time
There are many links in real estate projects, from construction to delivery.
After the customer buys a house, he must want to know where the house is built and whether it is progressing on time.
If the progress information is not transparent, the customer will be very panicked.
Through information display, such as real-time updates of the project’s progress on the big screen at the sales office, customers can be assured that they will not ask around because of worry or even cause unnecessary disputes.
3). Promotional activities and preferential information must be communicated in a timely manner
The real estate market is highly competitive, and developers often have various promotional activities and preferential policies.
If this information cannot be communicated to customers in a timely manner, customers may miss a good opportunity, and developers will also lose the opportunity to attract customers.
For example, if customers don’t know about limited-time discounts, free parking spaces, and property fee reductions, it would be a pity!
Therefore, information display should be flexible and these preferential information can be updated at any time.
4). Brand image is very important
Real estate projects are not only about selling houses but also about displaying their own brands.
Customers like to choose good brands when buying things. If the developer’s brand image is not good, customers may not even want to look at it.
Through information display, such as displaying the developer’s honorary certificates, past successful projects, and brand stories, customers can feel that the developer is reliable and trustworthy.
5). Community life information should also be displayed
For communities that have already moved in, information display is also very important.
For example, what activities are there in the community, what notifications are there from the property, and what discounts are there in the surrounding area?
If this information can be displayed in a timely manner, the residents’ lives will be more convenient, and they will also feel that the community management is very considerate.
In short, the information display needs of real estate projects are comprehensive, ranging from project introductions at sales offices to real-time updates of construction progress.
All of them need to be displayed in various ways to reassure customers, satisfy residents, and allow the project to proceed smoothly.
Reason 2: It can improve customer experience and satisfaction
1). It is more intuitive and interesting when viewing a house
When customers come to view a house, they definitely want to know as much as possible.
In the traditional way of viewing a house, the salesperson holds the floor plan and introduces it dryly, and the customer may be confused.
However, if you use an LED display to display a 3D floor plan or directly play a real-life video of the community, customers can clearly see the layout, lighting, and surrounding environment of the house and even roam virtually to experience their future home in advance.
This intuitive display method can not only help customers better understand the project but also make them feel that the house viewing process is interesting, which will naturally improve their favorability.
2). It is more convenient to obtain information, and there is no need to ask everywhere.
In the sales office or community, if customers want to know something, such as preferential activities, community facilities, and property notices, but can’t find anyone to ask, it must be annoying.
But if an LED display is installed in a conspicuous place, this information can be updated in real-time, and customers can see it at any time without having to ask around, which is convenient and worry-free.
This convenient way of obtaining information can greatly enhance the customer experience.
3). Interactive experience makes customers more involved.
If customers just passively listen to the salesperson’s introduction, they may lose interest quickly.
But what if they could be involved in the process of obtaining information, such as looking up apartment information themselves through a touch screen.
Or you can “walk” the community yourself in a virtual tour. This sense of participation will make customers more interested and more willing to learn more about the project.
For example, the touch screen of some sales offices can display the supporting facilities of the community.
Customers can see the specific location and function of the gym, swimming pool, and children’s play area by clicking on the screen. This interactive experience can make them more favorable to the project.
4). Create a comfortable environment and atmosphere
In the sales office, if you can display beautiful pictures through the LED display or play soothing background music, you can create a comfortable and high-end environment, making customers feel very relaxed.
In the community, playing pictures of holiday greetings and community activities on display can also create a warm and lively atmosphere, making residents feel more at home.
This comfortable environment and atmosphere will make customers and residents feel that living in such a community is very comfortable, which will naturally increase satisfaction.
5). Timely feedback on customer concerns
Customers sometimes have some questions or suggestions, such as a facility in the community is not easy to use, or they are not satisfied with a certain apartment type.
If customers’ feedback can be collected and responded to in time through LED display screens or interactive devices, customers will feel that their voices are valued, and their favorability towards the project will also increase.
For example, some residential LED screens can be set up with a “suggestion box” function.
After residents give feedback, the property management can handle and publicize the results in time.
This timely interaction can make residents feel that the community management is very considerate.
Reason 3: LED display screens can operate around the clock and are adaptable to the environment
1). All-weather operation
Real estate projects have people coming from morning to night. The sales office may be busy during the day, and people may come to see the house at night.
Residents’ activities in the community are held 24 hours a day. The LED display screen is like a “propagandist who never sleeps”, and can work all the time regardless of day or night.
For example, the large screen in the sales office can play project introductions, and apartment displays all the time.
Customers can see the latest content at any time without waiting for the sales staff to explain, which is very convenient.
At night, the brightness of the screen can be adjusted automatically, so it will not be dazzling or unclear, just like having an “intelligent assistant” who is always on duty.
2). Adapt to various environments
Real estate projects are located in different places, some are in the city center, some are in the suburbs, and some are even at the seaside or in the mountains.
LED display screens are like a “jack of all trades”, no matter how complex the environment is, they can handle it.
For example, outdoor LED display screens are not afraid of the sun during the day, and they can also be bright in the dark at night. If it rains, it is waterproof.
If there is dust, it is dustproof. Even in the cold winter or the hot summer, it can work steadily.
This “jack of all trades” capability allows real estate projects to not worry about the screen “going on strike” due to environmental problems.
3). Why is this particularly important for real estate projects?
Imagine that if the screen of the sales office can be used during the day, but it is black at night, customers can’t see anything when they come to see the house at night, which must be unhappy.
Or the screen in the community “goes on strike” when it rains, notifications can’t be sent, advertisements can’t be broadcast, and residents will also find it inconvenient.
The all-weather operation and environmental adaptability of LED display screens are like adding a “stabilizer” to real estate projects.
No matter when and where, they can display information steadily, making customers and residents feel that this project is reliable and feel at ease living here.
In short, these abilities of LED display screens are simply “adding points” for real estate projects, allowing projects to remain “online” under various circumstances, improving the overall image and user experience of the project.
Reason 4: It can improve the high exposure and advertising value of real estate centers
1). Super eye-catching; people can see it at a glance
The most feared thing about real estate projects is that no one notices them.
LED display screens are like “super eye-catching artifacts”, shining brightly and can clearly display the core highlights of the project regardless of day or night.
For example, a large screen is placed at the door of the sales office to play the beautiful scenery and floor plans of the real estate project. People passing by can be attracted at a glance and stop to take a look.
This high exposure rate can directly make the project stand out among many competitors and let more people know that there is a good house for sale here.
2). Billboards that can make money
In addition to displaying their own projects, LED screens can also be used as billboards to help developers make more money.
For example, rent part of the screen time to other businesses and let them play advertisements.
If the location is good, such as in the city center or on a major traffic route, advertisers will definitely rush to come, and the rent will naturally rise.
In this way, the sales office is not only a place to sell houses but also a “small gold mine for making money”, which can enhance the commercial value of the entire project.
3). Dynamic display, more attractive
Unlike those rigid posters and banners, LED screens can move! It can play videos and animations, and the content displayed is richer and more vivid.
For example, playing a virtual roaming video allows customers to “walk into” the community and “visit” the house as if they were experiencing it in person.
This sense of freshness and reality can directly touch the hearts of customers, making them more interested in the project and more willing to buy.
4). High-end atmosphere enhances the image
The LED screen itself is very “high-tech”. Once it is placed at the sales office or the entrance of the community, the project will immediately appear high-end and classy.
Especially the transparent LED screen, which is both beautiful and practical, and can show the characteristics of the project to the fullest.
When customers see this kind of “foreign” equipment, they will feel that the developer is very attentive and the project must be reliable, which invisibly enhances the brand image.
7. Conclusión
LED displays have become an indispensable tool in the real estate industry with their powerful, eye-catching ability, convenient information updates, high-end technology, and excellent customer experience.
It not only improves the exposure and commercial value of the project but also allows customers to feel the convenience and comfort brought by technology.
If you also want to inject new vitality into your real estate project and enhance competitiveness, then an LED display is undoubtedly your best choice.
Finalmente, si quieres saber más sobre las pantallas LED, Por favor póngase en contacto con nosotros.
