Introducción
In the operation of seafood stores, how can we make the dazzling array of seafood more attractive to customers.
How can we efficiently convey product information and promotional activities, and how can we ensure the stable operation of equipment in a humid environment?
El Pantalla LED may provide you with a new solution.
Tabla de contenido
1. The benefits of using LED display in seafood stores
1). Efecto de visualización
There are many benefits to using LED displays in seafood stores. First of all, it can clearly display various information about seafood, such as name, origin, price, etc.
For example, if the store has imported seafood such as Norwegian salmon and Australian lobster, the display can tell everyone in detail where they come from and how they are raised, and customers can understand it at a glance.
Moreover, it can also teach customers how to cook seafood, such as salmon sashimi and lobster bisque, so that customers feel that they can easily make delicious food after buying it back.
Secondly, LED displays can also play videos, such as how hairy crabs crawl around in the lake and how deep-sea fish swim on the seabed.
These pictures are particularly attractive and make customers feel fresh and interesting.
If it is fresh goods such as live fish and live shrimp, customers can directly see the vitality of aquatic products by showing them jumping around on the display screen, which is more attractive than just looking at the fish and shrimp placed there.
Finally, if the store has specials, such as exclusive wild river clams, or promotions, such as giving away seafood gift packages during the Spring Festival.
LED displays can highlight these specials, attracting customers’ attention and making customers feel that this store has good things and is worth buying.
2). Marketing and publicity
LED display screens are also a good helper in marketing and publicity. First, it can make the store look more upscale.
Imagine that a seafood store is full of high-tech display screens. Customers will think that this store is very professional and pays attention to quality.
For example, a chain of seafood stores installs display screens in each branch to uniformly display the brand image and product information so that customers have a deeper impression of the brand.
Secondly, the display screen can broadcast advertisements. The store’s own seafood advertisements, as well as corporate advertisements related to seafood, such as canned fish and dried shrimp, can all be broadcast.
This not only promotes their own products but also earns some advertising fees. The store can also promote some value-added services。
Such as free delivery and helping customers process aquatic products so that customers feel that this store has good service.
Finally, some LED screens can also be interactive. For example, set up a quiz game about aquatic products, and customers can get small gifts if they answer correctly.
This kind of interaction is very interesting and can make customers stay in the store for a while longer, increase their favorability towards the store, and be more willing to come in the future.
3). Operational efficiency
In terms of operational efficiency, LED screens can also help a lot. First, the price of aquatic products changes frequently, and it is particularly convenient to update the price with LED screens.
As long as you change it in the background, the price on the display will be updated immediately.
Unlike the paper labels used in the past, every time the price changes, you have to change them one by one, which is time-consuming and laborious.
Secondly, with LED screens, employees don’t have to spend too much time introducing products to customers.
Because the product information is on the screen, employees can free up their hands to help customers choose aquatic products, give customers cooking suggestions, and provide better service.
In this way, customers are satisfied, employees are relaxed, and the operating efficiency of the entire store is improved.
2. Where are LED displays generally installed in aquatic stores?
1). Store entrance
The entrance is the first place customers see when they enter the store. Installing an LED display can attract customers’ attention.
For example, the display reads, “Today’s special offer: fresh hairy crabs, buy one get one free!” or “Welcome, our specialty Norwegian salmon, fresh direct supply!”
In this way, customers will be attracted as soon as they enter the door. The display at the entrance can be placed above the door or on the walls on both sides after entering the door so that customers can see it from any direction.
The display at this location can also display the store’s signature products, such as “Wild river clams exclusively supplied by this store, it’s a pity to miss it!”
Customers already have an impression of the good things in the store before they start shopping.
2). Aquatic product display area
Installing an LED display in the aquatic product display area allows customers to understand the products more intuitively.
For example, in the live fish display area, a display can be installed above or next to the fish tank.
Imagine that a customer stands in front of a fish tank and looks up to see a video of these fish swimming in the sea on the display screen, with the text: “This is wild deep-sea cod, rich in Omega-3, super good for cardiovascular health!”
At first glance, customers feel that this fish is not only fresh but also very nutritious. For the shrimp display area, you can also put a display screen next to it to show the shrimp farming process or tips on how to choose fresh shrimp.
For example, “When choosing shrimp, see if the shrimp shell is transparent and the shrimp meat is firm.
Only such shrimp is fresh!” In this way, customers can not only buy the aquatic products they want but also learn some useful knowledge.
3). Prominent position inside the store
If the store is large and there are many different areas inside, it is necessary to install an LED display screen in a prominent position inside the store.
For example, a display screen can be installed in the middle of the store’s corridor or on the wall of the rest area.
In this way, customers can see the information on the display screen when they walk around the store or rest in the rest area.
The display screens at these locations can display some more general information, such as “Aquatic product knowledge: Do you know how to distinguish male and female crabs?
The belly button of a male crab is triangular, and the belly button of a female crab is round!” Or “New product recommendation: Fresh Argentine red shrimp, tender meat, chewy texture!”
In this way, customers can not only buy what they want while shopping in the store but also learn some interesting aquatic product knowledge.
3. Which LED display screen is suitable for aquatic product stores?
1). Single color LED screen
If aquatic product stores want to spend less money and display product information clearly, an single color LED screen is a good choice.
This display screen is like a simple “electronic blackboard” that can only display text and numbers in one color, but it is enough to write basic information such as product name, price, and origin.
Placed above or next to the shelf, customers can see the price of fish and shrimp as soon as they look up; installed next to the display area, it can tell customers where the seafood is.
If the seafood store wants to show customers something richer in the store, the indoor LED display will come in handy.
It has just the right brillo, won’t dazzle the eyes, and can display clearly, whether it is text, pictures, or videos.
Put one in the display area, and play some small videos of seafood. In the rest area, you can also show customers some knowledge about seafood and teach them how to choose seafood.
3). Pantalla LED para exteriores
Want to let passers-by also notice your seafood store? Outdoor LED displays can help a lot.
This kind of display has a very high brightness, can be seen clearly in broad daylight, is not afraid of wind and rain, is very durable, is generally quite large, and can be seen from a long distance. Install it on the wall outside the store to display the store’s signature products,
4) Sugerencias de selección
- Presupuesto limitado:
If the budget is limited, it is recommended to choose an single color LED screen, which is mainly used for displaying prices and basic information.
- Indoor display needs:
If you need to display detailed product information, promotional activities, etc., in the store, it is recommended to choose an indoor LED display, which can provide richer visual effects.
- Publicidad exterior:
If you want to attract the attention of passers-by outside the store and increase the store’s popularity, it is recommended to choose an outdoor LED display screen, whose high brightness and large size can effectively attract the eye.
In short, according to the specific needs and budget of the aquatic product store, choosing the right type of LED display screen can effectively improve the store’s display effect and operational efficiency.
4. Puntos a destacar
The prices of aquatic products in aquatic product stores change frequently, and promotions change quickly.
If the information on the display screen is not updated in time, customers will definitely have misunderstandings when they see outdated prices or activities, which will affect their shopping mood.
Therefore, it is best to arrange a dedicated person to update the display screen content, check the price and activity information before opening the store every day, and ensure that the displayed content is the same as the actual situation.
For example, if there is a special offer today, you must update it quickly so that customers can see the latest discounts as soon as they enter the door.
The environment of aquatic product stores is humid, and there is a lot of water vapor. Ordinary display screens are easily damaged by moisture.
Therefore, you must choose an LED display screen with good waterproof and moisture-proof performance, especially in the display area and near the water tank.
During installation, ensure that the display screen is well sealed to prevent water vapor from entering.
Check the waterproof and moisture-proof performance of the display screen regularly. If any problems are found, replace the parts in time so that the service life of the display screen can be extended.
Although the LED display screen is durable, it will also have problems after long-term use, such as broken lamp beads and blurred displays.
If it is not maintained in time, it will affect the display effect and even make the display screen unusable.
Therefore, it is necessary to check the working status of the display screen regularly, preferably once a month.
If the lamp beads are broken or there is a problem with the display, contact a professional to repair it immediately.
At the same time, keep the surface of the display screen clean and wipe off dust and stains regularly to ensure a clear display effect.
The LED display screen needs to be connected to the power supply and network. If it is not installed properly, it may cause safety accidents such as electric shock or fire.
Therefore, when installing the display screen, be sure to ask a professional electrician to operate it to ensure the safety of the line.
Check the wires and plugs regularly to avoid aging and short circuits. In a humid environment, use waterproof and moisture-proof wires and sockets to ensure safety.
5. Conclusión
Through the introduction of this article, I believe you have a clearer understanding of the application of LED displays in aquatic stores.
It can not only effectively display product information but also attract customers in various ways, improving the operating efficiency and competitiveness of the store.
If you are still worried about how to improve the attractiveness and efficiency of aquatic stores, you might as well consider LED displays.
Finalmente, si quieres saber más sobre las pantallas LED, Por favor póngase en contacto con nosotros.
