Introducción
Have you ever thought about what changes would be brought to people’s lives if an pantalla de publicidad led were installed at the entrance of the community?
It can not only display various practical information but also bring extra income to the community. Today, let’s discuss it together.
Tabla de contenido
1. The benefits of installing an LED advertising screen at the entrance of the community
1.1). The news is not lost:
In the past, the property posted notices; sometimes, the wind and rain made the words unclear, or it was posted in the corner, and people could easily miss it.
Once this LED screen is installed, the community water and power outage notices and event messages are clear at once, and everyone no longer has to worry about missing important information.
1.2). Life is more convenient:
What discounts are there in the surrounding businesses, such as discounts at newly opened breakfast shops and promotions at fruit shops?
They are directly broadcast on the advertising screen, and residents can see them when they go out, which makes shopping and eating much more convenient and can save a lot of money.
1.3). The neighborhood is more lively:
Sometimes, the advertising screens will show stories about the residents themselves, such as those whose children are admitted to good schools.
Where elderly people celebrate their birthdays so that the relationship between neighbors is more harmonious and the community atmosphere is more lively.
2.1). Save time and effort:
In the past, you had to run door to door to send notices, but now you can send them directly on the advertising screens, which is much easier, and you can also free up time to do other things and improve work efficiency.
2.2). Make money:
Renting advertising screens for businesses can also bring in more income. This money can be used to repair the community’s street lights.
Purchase some fitness equipment, and improve the community environment, killing two birds with one stone.
2.3). The community is more upscale:
With such a modern advertising screen, the community looks more technological and more vibrant, which can make residents feel proud to live here and can also attract more people to rent or buy houses in the community.
3.1). Good advertising effect:
There is a large flow of people at the entrance of the community. Once the advertising screen is on, residents can see it every day when they enter and exit. It is much better than handing out flyers.
It can accurately deliver advertisements to target customers, and business will definitely improve.
3.2). Improve visibility:
By advertising on the community advertising screen for a long time, residents will gradually become familiar with your store.
And they will think of you first when buying things in the future. For merchants, this is the best publicity and can gradually expand their business.
4.1). Better looking:
A good-looking advertising screen can make the entrance of the community more lively.
When matched with the community environment, the overall feeling is more beautiful, and people feel comfortable when they come in.
4.2). More lively:
Residents’ lives are more convenient, merchants’ business is better, and the entire community is more lively. Everyone can benefit from it, and the atmosphere of the entire community will get better and better.
2. Use scenarios and content of LED advertising screens at the entrance of the community
1). Balance between advertisements and notifications:
The LED advertising screen at the entrance of the community is like a “loudspeaker.”
Which can not only shout out the “heartfelt words” of the property management but also help merchants to promote business.
The notifications from the property management are very important, such as reminding everyone that the water and electricity bills should be paid.
Or notifying everyone that the community needs to repair the water pipes and they need to store some water in advance.
There are also various community activities, such as parent-child Deportes games and square dance competitions on weekends, which can be seen on this screen.
These notifications can make residents know what to do and make their lives smoother.
There are also many advertisements from merchants, supermarkets, restaurants, barber shops, etc., around the community here.
For example, if the supermarket has a big discount on fruits this week, or a newly opened hot pot restaurant has a discount, residents can see it when they go out, which is convenient and affordable.
There are also some real estate agencies that will publish information on renting and selling houses here, and residents with needs can see it at a glance.
Through the reasonable arrangement of notifications and advertisements, the “loudspeaker” of the community not only helps residents solve practical problems.
But also brings business to merchants. Everyone gets what they need, which is quite beautiful.
2). Cultural and public welfare content display
This LED advertising screen is also a good place to spread culture and positive energy. During festivals, it will send blessings to everyone and talk about festival customs.
It will also introduce some historical and cultural knowledge, such as historical sites and traditional handicrafts near the community so that residents can increase their knowledge.
In terms of public welfare, it will teach everyone how to sort garbage, remind everyone to protect the environment and popularize health knowledge.
For example, how to prevent colds and how to exercise scientifically. Sometimes, some public welfare advertisements will be played, calling on everyone to care for the elderly, protect small animals, and convey warmth and love.
Through these contents, the cultural atmosphere of the community has become stronger, and the quality of residents has gradually improved.
3). Resident interaction and information-sharing platform
This advertising screen is also a good helper for residents to communicate and interact. If the property wants to hear everyone’s opinions.
For example, if the community wants to build a new children’s playground or wants to adjust the property fee, it will send a message here to invite everyone to give opinions and vote.
Residents can also see the heartwarming stories between neighbors here, such as who helps take care of whose children and who sends whom the vegetables are grown at home, so as to make the neighborhood relationship more harmonious.
Information sharing is also very convenient. Daily weather forecasts and traffic information can be seen here.
If someone in the community wants to sell second-hand items, such as idle furniture and electrical appliances, they can also send a message here so that everyone can help each other and resources will not be wasted.
With this advertising screen, the lives of residents are more convenient, and the community has a more homely feel.
3. How to design and arrange the LED advertising screen at the entrance of the community
1). Choose the right screen size and brillo
When installing an LED advertising screen, the screen size and brightness must be chosen correctly. If the screen is too large, the entrance of the community looks crowded and wastes money; if it is too small, residents cannot see clearly.
At the entrance of the general community, residents enter and exit 3 to 5 meters away from the screen.
And a screen of 2 to 3 square meters is quite suitable. The content can be seen clearly, and it does not look large.
If the entrance of the community is open and you want residents farther away to see it, the screen can be slightly larger.
Brightness is also critical. The light at the entrance of the community is very different during the day and at night.
During the day, the sun is strong, so the screen brightness must be at least 2000cd/m² so that the picture is clear in the sun.
At night or on cloudy days, the brightness can be adjusted to 1500cd/m², which is energy-saving and not dazzling.
If the screen is under a big tree or in the shadow of a tall building, the brightness can be lower because these places are dark.
In short, the screen size and brightness must be based on the situation at the entrance of the community so that the advertising screen is practical and beautiful.
2). Design skills to prevent overexposure and light pollution
Although the LED advertising screen at the entrance of the community is easy to use, if it is not well designed, it may cause light pollution and affect the lives of residents.
To avoid this, you can use some tricks. Now, many LED advertising screens have adaptive brightness control functions, which can automatically adjust the brightness according to the light outside.
In this way, whether it is sunny or at night, the screen brightness is appropriate, and residents can see clearly without being dazzling.
You can also add some anti-glare barriers around the screen, such as sun visors or transparent anti-glare films.
These barriers can reduce the glare and reflection of the screen, making the picture look soft and reducing light pollution.
Put signs around the advertising screen to remind residents not to stare at the screen for a long time so as to protect their eyes.
When the screen changes from black to bright, do not adjust the brightness to the highest level all at once, but increase the brightness slowly to prevent residents from being dazzled by strong light.
With these tips, the LED advertising screen in the community can be promoted without causing trouble to residents.
3). The best choice of installation location
Speaking of installation location, the LED advertising screen at the entrance of the community must be selected in the right place to play a big role.
The entrance of the community is the most suitable place. Whether it is residents entering or leaving or visitors visiting, they have to pass here.
If the advertising screen is placed at the entrance, the exposure rate will definitely be high.
Moreover, the entrance space is wide, and the sight is transparent, so residents can see the content of the screen when they look up.
However, when installing, pay attention to the height and angle of the screen, preferably parallel to the residents’ sight line for easy viewing.
In addition to the entrance, advertising screens can also be installed in squares or open places in the community.
Residents in these places often walk and relax, and advertising screens placed here can be seen by more people.
However, when installing, avoid trees or buildings to ensure that the screen can be seen clearly.
The roadside inside the community is also a good choice, especially for residents who drive in and out. The advertising screen beside the road is easier to notice.
However, when installing it beside the road, make sure that the screen does not interfere with the driver’s sight to ensure traffic safety.
In short, no matter which location you choose to install the LED advertising screen, you must consider the habits and viewing convenience of the residents so that the advertising screen can be truly useful.
4. Economic Benefits and Cost Analysis of LED Advertising Screens at the Entrance of the Community
1). Potential for Advertising Revenue
The LED advertising screen at the entrance of the community is a “treasure.” Just think about it: there are people coming and going at the entrance of the community.
And a large number of residents go in and out every day. What a good advertising position.
The surrounding businesses must be very jealous. If they can advertise here, the exposure rate will be amazing.
For example, supermarkets, restaurants, beauty salons, etc., near the community all hope to promote their promotional activities or new services here.
As far as I know, some communities can collect more than 100,000 yuan in advertising fees for elevator advertising in a year.
Although LED advertising screens are not quite the same as elevator advertising, the principle is the same: both use the traffic of the community to make money.
If the advertising screen is well made and the advertising content is appropriate and attractive, then the advertising income will definitely not be bad.
Moreover, the advertising screen can also play different advertising content according to different time periods and festivals, which is very flexible, and it can also attract more businesses to place advertisements.
2). Equipment investment and maintenance costs
Of course, if you want to make money, you must invest some money in the early stage. LED advertising screens are not cabbage, and they are expensive.
Generally speaking, a medium-sized LED advertising screen, plus the installation cost, may cost tens of thousands of yuan.
Moreover, this thing must be maintained regularly; otherwise, if there is a problem, it will affect the advertising broadcast, and the merchant will definitely not do it.
Maintenance costs must also be calculated, including regular inspections of whether the screen is working properly, cleaning the dust and stains on the surface of the screen, and possible repair costs.
However, many LED advertising screens on the market are of good quality. As long as they are not damaged by human beings, they can generally be used for 6-7 years.
Moreover, some manufacturers also provide a certain period of warranty service, which can also save a lot of worry.
3). Increase the income of property management services
In addition to advertising income, LED advertising screens can also indirectly increase the income of property management services.
Why? Because advertising screens can be used as a good tool for communication between property and residents.
The property can release community notifications, activity information, weather forecasts, etc.
In a timely manner through advertising screens so that residents feel that the property is very considerate. Residents are satisfied, and it will be more comfortable to pay property fees.
In addition, advertising screens can also enhance the overall image of the community and make the community look more upscale.
In this way, the rent and house prices of the community may rise, which is also an indirect increase in the income of the property.
In short, although the LED advertising screen at the entrance of the community needs to invest some money in the early stage, in the long run, it is a good thing that can make money and improve service quality.
5. Conclusión
Through the above introduction, I believe that everyone has a more comprehensive understanding of installing LED advertising screens at the entrance of the community.
It not only brings convenience to our lives but also improves the overall quality of the community and even increases some additional income.
Finalmente, si quieres saber más sobre las pantallas LED, Por favor póngase en contacto con nosotros.
