Introducción
Have you ever wondered how influential roadside pantallas de visualización LED are? Not only can they attract the attention of countless passers-by, but they can also bring unexpected traffic and exposure to brands.
So, what are the unique advantages of this form of advertising, and how can we maximize its effectiveness?
Tabla de contenido
1. What are the benefits of installing LED screens on the roadside?
1). High exposure rate and significant communication effect
There is dense traffic and pedestrian traffic on the roadside, and LED screens can maximize the attention of passers-by and drivers, and achieve high-frequency exposure of information.
Dynamic images can catch the eye better than static ads, helping advertisers to improve brand awareness and communication effects.
2). Real-time information release to improve traffic efficiency
LED screens can instantly release important information such as traffic conditions, accident warnings, weather changes, etc., to help drivers adjust routes in time and reduce congestion and safety hazards.
Compared with traditional billboards, LED screen information updates are more flexible and timely, serving urban traffic management.
3). Rich and diverse content display forms
LED display screens support various content such as videos, animations, and scrolling subtitles, which have a strong visual impact and enhance the attractiveness of information and the audience’s sense of participation.
This diverse form of expression helps to improve the dissemination of advertising and information.
4). All-weather operation, stable and reliable
Modern LED screens have a high-brillo design, which allows them to display content clearly even in the daytime with strong sunlight.
At the same time, they have waterproof and dustproof functions, can adapt to severe weather such as rain and snow, ensure long-term stable operation, and reduce maintenance costs.
2. Local catering/chain brands increase customer flow
1). Local catering and chain brands increase customer flow through LED display screens
The large LED screens on the roadside are particularly eye-catching, especially for restaurants and chain brands; they are simply a natural “traffic artifact”.
For example, playing a video of a wave of signature dishes, or scrolling subtitles with limited-time discounts, it is easy for passers-by to take a few more glances, or even decide to go in and try it directly.
Moreover, the content of the LED screen can be changed at any time, promoting packages today and new products tomorrow, which is flexible and practical, and the customer flow will naturally increase.
2). Brand image exposure in high-value industries such as real estate and automobiles
For big events like buying a house or a car, customers like to see real details and feelings. Roadside LED screens can show renderings of real estate projects and cool videos of cars.
The pictures are large and clear, giving people a reliable and high-end feeling at first glance.
Compared with traditional advertisements, dynamic LED displays can make people remember the brand more easily.
And it is easier for customers to be interested, and the chance of walking into the sales office or 4S store is greatly increased.
3). Application of LED display screens in public services and government information dissemination
In fact, LED screens are used not only by businesses but also by governments and public departments.
For example, road condition information, weather warnings, and the latest policy notifications are placed on roadside LED screens.
So that drivers and pedestrians can see them at any time, and the information is transmitted quickly and practically.
The LED screen is bright and clear, and it can be seen day and night, rainy and sunny, and everyone can travel more assuredly.
3. How can we better play the role of LED advertising?
If you want the roadside LED advertising to be truly “eye-catching”, it is not enough to have a large screen, and the content and design must also keep up.
1). The frequency of updating the advertising content should be reasonable
Don’t keep the content the same all the time, or people will get tired of it at a glance. But don’t change it several times a day, or it will be a waste of effort if you don’t have time to read it clearly.
It’s best to find a “just right” rhythm, such as updating it every few days or every week, which can ensure freshness and give passers-by time to remember the key content.
Especially when there is a promotion or a new product launch, it will be more effective if you focus on it.
2). The visual design should be concise and powerful (not too many words)
The display area of the LED screen is limited, and content that is too complicated will dazzle people.
The text should be as short as possible, with prominent information points, and combined with vivid pictures or animations, so that people can catch their eyes within one second.
Too many words or fancy and complex pictures will make drivers and passers-by have no time to read them all, wasting the value of the advertisement.
3). Pay attention to coordination with the surrounding environment and avoid light pollution
When installing the LED screen, don’t just think about how bright and cool the screen is, but also consider the surrounding environment.
Too glaring light can easily affect the rest of the nearby residents and even cause complaints.
The brightness and color should be adjusted according to the environment, especially at night, to avoid frequent flashing, so as to be eye-catching and not disturbing to the public, and to achieve long-term stable operation.
4). It can be linked with online advertising to enhance the closed loop of communication
It is best not to use roadside LED advertising in isolation. It is better to promote it together with online channels such as WeChat official accounts, Douyin, and mini programs.
For example, put a QR code on the screen to guide passers-by to scan the code to participate in activities or learn more details.
The online and offline cooperation will make the information dissemination more powerful, and the conversion rate will be greatly improved.
4. Asuntos dignos de mención
When installing LED display screens on the roadside, the location selection is very critical, which not only affects the advertising effect but also affects traffic safety and the surrounding environment. The following aspects must be paid special attention to:
The LED screen cannot block traffic signs, signal lights, road signs, or road blind spots, especially at intersections and turns.
Blocking the sight can easily cause traffic accidents and affect driving safety. Be sure to carefully evaluate the sight range before installation.
The screen installation position should consider the optimal distancia de visualización of vehicles and pedestrians.
If it is too far away, the content will not be clear, and if it is too close, the information may not be digested quickly.
According to the size and dot pitch of the LED screen, it is recommended that the most suitable viewing distance be calculated in advance to ensure the best information transmission effect.
Strong direct sunlight or backlight will cause screen reflection and blurred images, affecting the display effect.
Try to avoid installing the LED screen in a position facing the sun, or adopt a shielding design and adjust the screen brightness to ensure clear visibility during the day.
The installation site should be away from low-lying areas that are easily blown down by strong winds or waterlogged.
There should be a stable support structure and a good waterproof and dustproof design to prevent equipment damage and accidents.
At the same time, construction safety should be ensured during installation to avoid affecting road traffic.
The LED screen should not be installed too close to the edge of the sidewalk to avoid obstructing pedestrians.
For intersections with heavy traffic and complex traffic, sufficient safety distance should also be left to prevent the screen content from distracting drivers and ensure traffic safety.
The brightness and color of the LED screen should be coordinated with the surrounding environment to avoid excessive light that disturbs residents’ rest or causes environmental complaints.
Especially at night, the brightness should be adjusted reasonably to attract attention without being too dazzling.
5. Conclusión
Through the above analysis, it is not difficult to find that roadside LED display advertising is not only an efficient propaganda tool but also an innovative way to enhance the city’s image and serve the public.
Finalmente, si quieres saber más sobre las pantallas LED, Por favor póngase en contacto con nosotros.
