How can I create content for my LED screen without a designer?

Introducción

Without a designer, is it impossible to create content for your LED screen? Don’t worry, even without a professional design background, you can easily create content for your LED screen!

With a few simple methods and techniques, you can make your LED screen a powerful tool for your promotional efforts.

This article will show you how.

1. Clarify what you want your LED screen to say

It’s okay if you don’t have a designer; you can actually design your own LED screen content. The key is to first clarify what you want your screen to say.

Is it to loudly announce a new product release? Or quietly hint at a limited-time sale? Should you include a notification about the closing hours, or perhaps simply reinforce your brand image in a subtle way?

For example, imagine you’re a clothing store and your new fall/winter collection has arrived. Your LED screen should “loudly announce the arrival.”

Then, you could design a large, eye-catching image of your most iconic fall/winter pieces, accompanied by the caption: “New arrivals, stylish!”

The goal is to pique customers’ interest and draw them into the store to check out the new products.

Different goals mean the content’s personality will be completely different. Don’t overwhelm yourself by trying to cram the screen with information.

Instead, slowly outline three core categories of information to lay the foundation. For example, if your goal is to promote a new product, highlight key selling points, applicable scenarios, and eye-catching visual elements.

If it’s a promotion, emphasize small, engaging details like discounts, countdowns, and buy-one-get-one-free deals.

For example, if you’re running a holiday sale, your LED screen could look like this:

“Christmas Carnival! Get ¥100 off with a purchase of ¥500 or more! Countdown: 12 hours and 15 minutes!” and include festive decorative elements (such as Christmas trees or snowflakes).

This message is simple and clear, and the countdown reminds customers to seize their last chance.

If you’re simply announcing a notice, use the simplest and most direct text so customers can grasp it at a glance. The fewer core messages, the cleaner and more powerful the screen will appear.

For example, if you simply want to inform customers of a change in business hours, your LED screen could look like this: “Open until 10 PM today. Welcome!”

This concise and clear text, combined with simple icons, quickly conveys the message. Simply put, an LED screen is like a talking “micro-loudspeaker.” Just organize the words you want it to say before designing the content.

Even without a professional designer, as long as you have a clear goal and a clear message, you can easily make your LED screen “speak,” making it instantly understandable and memorable to customers.

2. Design Tools for Everybody

In fact, even if you have no design background, you can still create professional-looking LED screen content. The key is to use some easy-to-use and quick-to-use online design tools.

Tools like Canva, Crello (now VistaCreate), Adobe Express, and Snappa all offer a wealth of ready-made templates, allowing you to create a landscape layout ready for LED screens in minutes.

Design Tool	Características clave	Ventajas	Best Use Cases
Canva	Provides a wide range of templates, drag-and-drop interface, beginner-friendly	Easy to use, quick design, rich templates, strong customization options	New product launches, promotions, announcements
Crello (VistaCreate)	Extensive template library, supports animation design, drag-and-drop interface	Powerful dynamic effects, great for eye-catching designs, supports creative elements	High-impact promotions, dynamic ads
Adobe Express	Professional design tools, rich templates and customization, team collaboration support	Powerful image editing and text effects, advanced customization, team collaboration	Advanced design needs, brand promotion, ad banners
Snappa	Simple and intuitive, quick template adjustments, ideal for commercial use	User-friendly interface, no design experience needed, template sizes are LED screen-friendly	Ad banners, event promotions, quick designs

There are a few crucial tips for creating a landscape layout. First, ensure the landscape aspect ratio is correct; don’t force a vertical image onto the screen, as this may cause the LED screen to display compressed or cropped content.

Second, choosing the right template is crucial—don’t be tempted by flashy designs. The key to an LED screen is that the information must be instantly graspable, so choose a clear and readable layout.

The contrast between text and background should be strong enough to highlight important information and ensure it’s easily comprehensible.

Icons, illustrations, or small animations can add interest, but avoid overpowering the image and making the screen look cluttered.

Furthermore, most of these tools offer drag-and-drop functionality. Simply place text, images, and logos into the template, adjust the size and color, and you’ll easily create professional-looking LED content.

Some tools also offer specialized “social media landscape” or “advertising banner” templates, which are naturally sized for LED screens, saving you the trouble of measuring them yourself.

In general, with the help of these international design tools, even if you don’t have a professional designer, you can quickly create beautiful, clear, and eye-catching LED screen content.

This instantly creates a sense of presence, allowing customers and viewers to grasp the key points at a glance, easily conveying information, and engaging the audience visually.

3. Five Pitfalls Non-Designers Should Avoid

For non-designers, creating content for LED screens is the most common pitfall. If you’re not careful, even the largest screen will be wasted. Here are five of the most common pitfalls, along with examples to help you understand.

Pit 1: Too Much Text

LED screens aren’t meant for lengthy text; no one has the patience to read a text-heavy display.

For example, if a restaurant’s LED screen says, “We offer a variety of delicious meals, sourced fresh daily.

Welcome to experience our exquisite cuisine and comfortable environment,” customers might not even read the first part.

Keep your message concise, using a single sentence if possible, such as “Today’s Special: Signature Steak Only $12.” Short, bright, and eye-catching are key.

Pitfall 2: Too Many Colors

A jumble of colors on the screen makes it look like a floral print, which is both unsightly and dazzling.

For example, if a clothing store’s LED screen uses a rainbow gradient background and red, yellow, and blue for text, customers might not even be able to see the sale information.

It’s best to choose one or two primary colors and use contrasting colors to highlight key information, such as a white background with black text and red accents for key offers. This creates a fresh and professional look.

Pitfall 3: Too Small Fonts

Even the most beautiful font is useless if it’s difficult to read from a distance. For example, if the font size of an LED screen at a shopping mall entrance is too small.

Passersby might even have to squint to see the promotional information, defeating the purpose of the screen.

The headline should be large and the key information should be prominent, so that people can grasp the key points at a glance, such as “Summer Sale, Up to 50% Off Everything.”

Pitfall 4: Too Fast Animation

Flashing and scrolling animations may look lively, but they’re too fast, leaving viewers no time to comprehend the content.

For example, if the text on an electronic advertising screen scrolls too quickly, customers won’t have time to read the promotional message “New Products, Limited-Time Offer, Buy One Get One Free.”

Animation should have a rhythmic feel to clearly convey information. For example, pause each message for five seconds before switching to give the eye time to catch up.

Pitfall 5: Blurry or Low-Contrast Images

Low-resolución, grayish images are particularly noticeable on LED screens, looking cheap and unprofessional.

For example, a coffee shop using a blurry photo of a coffee cup as a background can make customers, from a distance, feel “blurry” and lose their appetite.

Choose high-resolution images and pay attention to the contrast between light and dark to maximize visual impact.

For example, high-quality product images with a light background instantly create a sophisticated and appealing look.

In short, each of these five pitfalls is fatal, but with a little attention, even non-designers can create clean, clear, and engaging content on LED screens, ensuring the screen truly serves its purpose rather than becoming a flashy backdrop.

4. A “content framework” that can be applied even if you don’t know how to design

Even if you’re not a designer, you can quickly apply some “content frameworks” to instantly make your LED screen look organized and attractive.

Here are three common LED layouts that are easy for even the most average person to use.

1) Title + Subtitle + Time Period

This framework is ideal for promoting events or time-sensitive content.

For example, it can be used for shopping mall promotions, restaurant lunch specials, or show times.

The title is eye-catching, the subtitle provides key information, and the time period directly tells viewers when the offer is available.

Ejemplo:

Title: Weekend Carnival
Subtitle: 50% off all clothing
Time Period: August 23rd–25th

Changing the copy is also simple. Simply change the title, subtitle, and time period to match your current event information.

Keep the same layout, and you can quickly create new content.

2) Image + Key Selling Point + Price

This framework is best for directly showcasing your product, allowing customers to grasp its core selling points at a glance.

A large image captures attention, concise text explains the features, and a clear price tag directly stimulates purchase.

Ejemplo:

Image: New coffee machine
Key Selling Point: Ultra-quiet, heats up in three minutes
Price: $129

When changing the copy, simply swap out the image, adjust the selling points, and price. It’s very intuitive and doesn’t require complex design.

3) Brand Logo + One-Sentence Slogan

This is the simplest and safest branding framework, suitable for any occasion to reinforce your brand image.

It’s particularly well-suited for grand openings, holiday celebrations, or brand promotions.

Ejemplo:

Logo: Brand Icon
Slogan: Enjoy every sip of coffee.

The copy can be slightly adjusted to suit the season, event, or new product, such as “Summer Coolness, All About XX Coffee.” Keeping the same layout will maintain a consistent look for the LED screen.

In short, all three frameworks serve as “templates” that even non-designers can easily apply.

As long as you clearly define your content and objectives, create a framework, and replace the text and images, your LED screen will immediately “speak,” creating a professional and efficient experience.

5. Use AI to generate LED display content appropriately

Design skills are a given; you can use tools to quickly generate content for your LED screen, making it both engaging and engaging.

Many copywriting tools, such as ChatGPT, can help you create short, engaging, and eye-catching LED announcements.

The key is to make the tool understand what you want to convey. The clearer the instructions, the more relevant the resulting content will be.

For example, you can simply ask it, “Write me a short, engaging LED screen copy for a restaurant lunch special.

The requirements should be short, engaging, and highlight the price and time of sale.” From the resulting copy, you only need to select or slightly adjust the content, and you can use it directly.

Once you have the copy, combining it with a pre-designed template makes the layout a breeze.

For example, with the “Title + Subtitle + Time Period” template, place the AI-generated title prominently, followed by the subtitle and time period, and you’ll have a professional-looking LED screen.

Even more conveniently, you can use the same prompt to create multiple styles: funny, warm, formal, or even different promotional slogans.

Then, choose the most suitable one and put it on the screen. It’s like having a handy assistant, allowing you to quickly update your content and provide a wide range of options.

In short, by combining copywriting tools with design templates, even if you’re not a designer, you can quickly create clean, clear, and attractive LED screen content, making it truly effective as a promotional tool, not just for show.