Introducción
In the fierce competition of Deportes events, in addition to the wonderful performance of athletes, what else can add more charm to the event?
Truck LED display screen may give the answer. How can it stand out at the event and become an indispensable highlight?
Tabla de contenido
1. Analysis of the characteristics of the truck LED display screen
1.1). Run everywhere and cover a wide range:
This truck equipped with LED screen is like a “mobile advertising car”, which can drive to the streets and alleys of the city and stroll around the event.
Unlike those billboards fixed in a certain place, it can only guard that piece of land.
It can shuttle flexibly, bring event information to more places, build momentum for the event in advance, and let everyone know in advance that there is such a lively event.
1.2). Follow the demand:
Where there are many people and where there is a need for publicity, it can go there.
For example, before the start of the event, it can wander around the square and the shopping mall in the city center to attract the attention of passers-by.
When it arrives at the venue, it can “go to work” in time to make the final promotional sprint for the event and accurately deliver the event information to the target audience.
2.1). Clear and beautiful pictures:
Alto-resolución display screens can make the details of the picture clear. The micro-expressions and subtle movements of the athletes can be seen, just like pulling the audience into the scene.
Alto brillo and high contrast are even more powerful. No matter how glaring the sun is or how bad the weather is, the picture can be clear and colorful.
2.2). Strong visual impact:
This display screen can make the audience’s eyes light up and attract them.
For example, when showing the wonderful moments of the event, the picture is clear and shocking, which makes people want to watch it again, thus generating a strong interest in the event and enhancing the attractiveness of the event.
3.1). Many styles, not boring:
In addition to playing videos, it can also mix pictures and texts, and display the key information of the event with text and pictures, which is clear at a glance.
Special effects animation is the icing on the cake, making the picture move and increasing the fun.
For example, information such as countdown and ranking can be more attractive with special effects animation than simple text.
3.2). Attract different audiences:
Different audiences have different preferences, and this diversified display method can meet the needs of more people.
There are videos for those who like to watch exciting pictures, pictures and texts for those who want to know the event information, and special effects animation for those who like freshness.
In this way, more audiences can be attracted to pay attention to the event.
4.1). Easy to install and disassemble:
The modular structure is like building blocks, dividing the display screen into small modules.
When installing, just put the modules together; when disassembling, separate them. This not only saves time, but also saves effort, which is very convenient.
4.2). Convenient transportation:
After being disassembled into small modules, it is also easy to transport. They can be neatly stacked together, do not take up too much space, and the transportation cost is also reduced.
And the small modules are not easy to break during transportation, and they can be guaranteed to be in good condition every time they are used.
4.3). Flexible adjustment:
The size and shape of the display screen can be quickly adjusted according to different venues and needs.
A large screen can be set up outside a large venue, and a small screen can be set up in a small place, which is very flexible.
This can not only meet the needs of various scenarios, but also make rational use of resources and avoid waste.
Application 1: Pre-event warm-up and publicity
1). Announcement of event information
Before the start of the event, the truck equipped with the LED screen will drive to the most crowded places in the city, such as busy streets and bustling shopping malls.
The screen will clearly display the basic information of the event, such as when it will start, where it will be held, and which teams or players will participate.
In this way, citizens can know the “program list” of the event in advance, arrange their time in advance, go to the scene to feel the lively atmosphere, and their attention to the event will gradually increase.
2). Preview of event highlights
In order to whet the appetite of the audience, the LED screen will play a preview of the highlights of the event.
For example, if there are star athletes participating in the competition, their wonderful moments will be shown on the screen, allowing everyone to feel their charm in advance.
If there is a new competition event, the screen will introduce the rules and highlights of the event in detail, making the audience feel fresh and interesting.
If there is anything unique about the rules of the event, it will also be explained through animation and other forms, so that everyone can understand it in advance and increase the attractiveness of the event.
3). Promotion of interactive activities
In addition to displaying the content of the event itself, the LED screen will also promote interactive activities related to the event.
For example, for online lottery events, the screen will display the lottery rules and prizes to attract the audience to scan the code to participate.
There is also event prediction voting. The audience can see the voting options on the screen, predict whether the team or player they support can win, and then vote on the spot.
In this way, the audience can not only understand the event in advance, but also actively participate in it, which will greatly increase the expectation and sense of participation in the event.
Application 2: Application during the event
1). Live broadcast and rebroadcast:
During the event, this truck, equipped with an LED screen, was like a “mobile TV” and was parked in a square or crowded place outside the stadium.
The screen broadcasts the game in real time, and those who can’t buy tickets or can’t enter the stadium can see every detail of the game on the screen.
Moreover, the screen is very clear, and you can see it clearly no matter how bright the sun is.
The screen can also play back the wonderful moments in the game, such as the difficult moves of the athletes, in slow motion, so that everyone can watch it more enjoyably.
In this way, more people can see the game, and the influence of the event is greater.
2). Synchronization of event information:
During the game, the audience wants to know the latest situation of the game, and the LED screen can do it.
It will update the score, time, and athlete data in real time, such as the player’s score, assists, and rebounds in basketball games.
This information is displayed in large fonts, charts, etc., which is clear at a glance. Moreover, the screen can also tell everyone where this data comes from through animation or explanation, such as how the players score.
In this way, the audience can better understand the game, and pay more attention to and participate in the game.
3). Slow motion playback and wonderful moment display:
The wonderful moments in the game, such as the difficult moves of the athletes and key scores, will be played back in slow motion on the LED screen so that everyone can see them clearly.
For example, in a basketball game, a slow-motion replay of a player’s dunk can show every detail of the player’s jump, aerial posture, and dunk moment.
Moreover, the screen will repeatedly play the wonderful moments in the game, such as wonderful team cooperation and the moment of reversing the game, so that the audience can reminisce many times.
These wonderful moments can also be spread through social media, allowing more people to see the excitement of the game and expand the influence of the event.
4). Brand promotion and advertising display:
During the event, the LED screen also provides sponsors with opportunities to display. Sponsors can display their brand image and product information through dynamic videos.
For example, sports brands can display new sports shoes in videos, and show the characteristics of products through the pictures of athletes wearing these products.
In addition to videos, the screen can also make the sponsor’s brand logo more eye-catching through animation and special effects, or through interactive advertising, such as scanning codes for raffles, voting, etc., to increase the audience’s attention to the sponsor.
In this way, the exposure and brand awareness of the sponsor are improved, and the event can also get financial support, which benefits both parties.
5). Audience interaction and participation:
In order to make the audience more involved, the LED screen has been set up with interactive links.
For example, in on-site voting, the audience can use their mobile phones to scan the code to vote, predict the results of the game or select the best athlete, and the voting results will be displayed on the screen in real time.
There are also interactive games, such as the “penalty shootout” game in football games.
The audience can use their mobile phones to simulate penalty kicks, and the game results will also be displayed on the screen.
These interactive links make the interaction between the audience and the event stronger and the atmosphere on the scene more lively. The audience is no longer a spectator, but can participate in it and become a part of the event.
Application 3: Extension of the later stage of the event
1). Event highlights review:
After the event, the staff will carefully produce highlights and review videos of the event, and then display them on the LED screen.
These videos edit together the most exciting moments in the game, such as the highlight moments of the athletes and the key turning points of the game.
When the audience sees these highlights, it is like taking a “memory train” and returning to the game scene all of a sudden to relive those moments that make people’s heart beat faster.
This review not only allows the audience to feel the passion of the game again, but also allows those who missed the live broadcast to appreciate the charm of the event, so that the influence and topicality of the event will last longer.
2). Live broadcast of the event summary and award ceremony:
The event summary and award ceremony are the “finale” of the event and are very important.
Through the LED screen, the staff will summarize the overall situation of the event, such as displaying the results of the competition, introducing the winners, etc.
The award ceremony will also be broadcast or displayed through the LED screen, so that the audience can see the glorious moment of the champions receiving the awards at the first time.
This is not only a perfect ending to the event, but also allows the audience to have a more comprehensive understanding of the event, feel the integrity and professionalism of the event, and leave a deep impression on the audience.
3). Promotion of event derivative content:
After the event, there is actually much exciting content to be explored. The staff will promote derivative content related to the event through the LED screen, such as event documentaries, athlete interviews, and event peripheral products.
These derivative contents are like the “aftertaste” of the event, allowing the audience to understand the story behind the event from more perspectives.
For example, the event documentary can show the preparation process of the event and the training stories of the athletes.
Athlete interviews allow the audience to hear the athletes’ own voices and understand their thoughts and feelings; event peripheral products allow the audience to take the memory of the event home.
By promoting these derivative contents, the commercial value and cultural influence of the event can be further expanded, making the impact of the event more far-reaching.
Application 4: Synergy with other promotional methods
1). Complementary to traditional media:
This truck, equipped with LED screens, is very compatible with old-fashioned promotional methods such as TV, newspapers, and magazines.
TV media will report the event in depth and analyze it in detail, while the truck LED screen will display the game screen in real time outdoors and in public places, and can also interact with the audience.
For example, the in-depth analysis of the event is being broadcast on TV, and the truck LED screen will broadcast the game live in the square. The audience can not only watch the in-depth report, but also feel the atmosphere of the game in real time.
This combination makes the event promotion more comprehensive, more three-dimensional, and the communication effect is better.
2). Integration with social media:
LED screens will also “join hands” with social media. The screen will display the event’s social media topic tags, official accounts, and other information, guiding the audience to share their viewing experience on social media and discuss the event topics.
For example, when the audience sees the live broadcast of the event on the LED screen and thinks it is particularly exciting, they will take out their mobile phones, post on Weibo or Moments with the topic tags, and discuss with their friends.
In this way, online and offline interactions are formed, and the social influence of the event is growing.
3). Collaboration with on-site advertising space:
The truck LED screen can also work well with the billboards and fence advertisements in the stadium.
The advertising space in the stadium is mainly for the audience, and the truck LED screen can serve as their supplement and extension, extending the advertising of the event to the surrounding areas.
For example, the billboards in the stadium display the sponsor’s products, and the truck LED screen displays the same advertisements in the square outside the stadium, and can also attract the audience through interactive games and other methods.
In this way, the coverage and reach of the advertisements are improved, and the commercial value of the event is better reflected.
6. Conclusión
The application of truck LED display screens in sports events not only enhances the influence of the event but also brings a new experience to the audience.
From the pre-event warm-up publicity, to the real-time live broadcast and interaction during the event, to the wonderful review and derivative content promotion in the later stage of the event, it has become a powerful tool for event promotion with its own advantages.
Finalmente, si quieres saber más sobre las pantallas LED, Por favor póngase en contacto con nosotros.
