Introducción
Taxis come and go on the streets and alleys of the city. Are the LED displays above their heads just simple billboards? In fact, there is a lot of knowledge behind this small screen.
It is not only about the transmission of information but also about safety, image, and smart travel. So, what are the hidden rules of the pantalla LED para taxis?
Tabla de contenido
Requirement 1: Content layout and design specifications of taxi LED display
1) Requisitos de color
The color matching of the taxi LED display should be eye-catching and easy to read. It is recommended to use white text and black background.
This combination is clear under all kinds of light, which makes it easy for passengers to quickly understand the content.
Yellow text and blue background are also good. Yellow is eye-catching, and blue is steady.
It is suitable for displaying important information, such as “emergency rescue phone number,” which can be seen at a glance.
Don’t use red text and red background, green text and green background, which are similar in color.
The text will be submerged in the background and even more unclear under strong light.
The entire screen should not have more than two colors: one color for the text and one color for the background.
Too many colors will appear messy, distract passengers, and affect information transmission.
2). Content length requirements
The content of the taxi LED display screen should be short and concise, with a single screen controlled at 6-8 words.
For example, “Welcome,” “Empty,” and “Stop Carrying Passengers,” passengers can understand it with one scan.
If the content is too long, passengers will not have time to read it and will miss it as soon as the car starts. For drivers, short content is also convenient for quick confirmation of the display status.
If there is complex content, such as advertising, it can be split-screen or scrolled, but the scrolling speed should be slow so that passengers can read each part.
3). Animation effect requirements
The animation effect should be simple. Fade in and fade out is pretty good; new information appears slowly, and passengers don’t feel tired.
The flashing effect can be used to highlight the key points, but the frequency should not be too fast, just flash once per second, such as displaying “Emergency Shelter,” which can attract passengers’ attention without dazzling.
Don’t use complex rotation and distortion animations, which can easily make people dizzy and also steal passengers’ attention from the text.
When switching content, each content should be displayed for at least 3-5 seconds to give passengers enough time to read. Otherwise, the switch is too fast, and important information will not be seen.
Requirement 2: The impact of safe driving factors on the display of taxi LED display content
Let’s talk about the screen flickering and content switching first. If the screen flickers like the lights in a disco, or the content changes every now and then, the driver will definitely be disturbed, and it is easy to make mistakes when driving.
The same is true for other car drivers. They are dazzled by the frequent changes. How can they drive without confusion?
Therefore, the animation effect of the screen should be simpler, and the rhythm should be slower so that the driver can drive safely and other car drivers can drive normally.
In addition, don’t make those dynamic pictures that interfere with the vision of the following car.
Imagine that you are driving behind a taxi, and its LED display is full of moving patterns. Can you still see the road conditions in front?
Definitely not; it is easy to be dangerous. Therefore, the content of the display must be simple and don’t make those fancy dynamic effects so that the driver of the following car can clearly see the situation in front.
Finally, the content should be simple and clear so that people can understand it at a glance.
When the driver is driving, how can he have time to carefully think about the content on the screen? Therefore, if you can explain it clearly in a few words, don’t write a lot.
For example, short reminders such as “Pay attention to safety” and “Slow down and drive slowly” can be understood at a glance, and it is safer when driving.
If the content is too complicated, the driver has to spend time thinking about it, which is not a trouble for himself.
In short, the content design of the taxi LED display must be based on safety, simple, clear, and not interfere with driving so that everyone can feel at ease.
Requirement 3: Priority setting of public welfare and emergency information
For example, when encountering an emergency, such as a sudden car accident on the road or a fire somewhere, the taxi’s LED display must be able to automatically switch to emergency content.
Imagine if the taxi driver sees an accident ahead, the screen immediately displays “Accident ahead。
Please detour,” which can not only help other drivers avoid it in advance but also reduce traffic jams and even free up valuable time for rescue vehicles.
If someone suddenly falls ill and needs help urgently, the taxi driver can also send a message “There is a need for emergency treatment nearby” through the display screen, which may save a life.
Let’s take a look at the content specified by the gobierno. These are all major issues related to everyone’s safety. For example, weather warnings.
If the meteorological department issues a red warning for heavy rain, the LED display screen of the taxi must immediately display “Heavy rain is coming; please drive safely.”
In this way, both taxi drivers and pedestrians on the road can prepare in advance to avoid unnecessary dangers.
If there is a public safety incident, such as a dangerous chemical leak nearby, the screen can also display “There is danger in the nearby area, please stay away” in time.
This information must be accurate and timely so that everyone can respond the first time to protect the safety of themselves and others.
In short, when displaying public welfare and emergency information, the taxi LED display screen must be fast, accurate, and prioritized.
This will not only enhance everyone’s safety awareness but also play a big role at critical moments to help everyone overcome difficulties.
Requirement 4: Guidance on the communication of city brand and image
The taxi LED display screen is not only a tool for sending information but also helps the city advertise and show the good of the city.
1). Show city characteristics and cultural activities
Taxis travel everywhere, and their LED screens can be used as “propagandists” for city characteristics and cultural activities.
For example, if a city wants to hold a music festival, art exhibición, or traditional festival, the taxi screens will start to promote it a few days in advance.
Like “Music festival this weekend, take a taxi to have fun,” or “It’s a festival, feel the cultural flavor of our city,” this can not only attract passengers but also make the city more famous.
Taxi drivers can also become “salesmen” of city culture so that more people know how fun this city is.
2). Take into account commercial interests and public orientation
When displaying commercial advertisements, you must also think about public orientation. Different content can be arranged at different time periods of the day.
During peak hours, put more public welfare information and emergency notices to help ease traffic pressure and remind everyone to pay attention to safety.
During non-peak hours, you can put more commercial advertisements, but the content of the advertisements must be in line with the city’s image and public order and good customs.
For example, a restaurant advertisement can write, “Try the local specialties, super delicious,” which not only promotes business but also shows the city’s culture.
3). Collaborate with city management to promote the planning of smart travel screen content
The city’s management department can discuss with the taxi company to plan the content of the LED screen.
The management department can provide information on urban planning and traffic management, and the taxi company can design the screen content based on this information.
In this way, the taxi screen can not only display traffic information in real-time but also give passengers suggestions on smart travel, such as “Take the bus, it is environmentally friendly and convenient,” or “There is a traffic jam ahead, try another road.”
In this way, the taxi screen can not only improve the city’s smart travel level but also become a good helper for city management.
In short, the taxi LED screen is very useful in spreading the city’s brand and image.
Reasonable arrangement of content can not only show the good of the city but also take into account commercial and public orientation and can also promote smart travel with urban management, making taxis a bright business card for the city.
5. Conclusión
The taxi LED display screen seems ordinary, but it is actually very useful. While transmitting information, it is also protecting the city’s traffic safety, spreading the city’s unique charm, and helping the city’s smart travel.
Finalmente, si quieres saber más sobre las pantallas LED, Por favor póngase en contacto con nosotros.
