介绍
In the fiercely competitive car market, how can 4S stores stand out and attract more potential customers?
As a powerful advertising tool, LED屏幕 are becoming the key to improving the marketing effect of 4S car stores. This article will tell you how to cleverly use LED screens to achieve the best advertising effect.
目录
1. Advantages of LED screens in 4S car stores
The display effect of LED screens in 4S car stores is superb! It relies on advanced pixel arrangement technology, with clear and delicate picture quality and true color restoration.
Putting car details, interior and exterior, it is like putting the real thing in front of you, and it is comfortable to look at.
It can play high-definition videos and pictures, show dynamic effects, and let customers see the performance of the car in various states at a glance.
And it can also play various tricks, such as three-dimensional display, interactive experience, with touch screen or mobile phone, customers want to see which car, check what information.
Or even make an appointment for a test drive, just click it, it is very eye-catching and makes people more impressed.
LED screens are very helpful to the brand and marketing of 4S car stores.
It is bright and colorful. Once the brand logo is put on it, it is particularly eye-catching and can always show the new concept and new culture of the car brand to customers.
Some luxury brand 4S stores rely on it to display the internal details of the brand, instantly raising the brand’s grade and strength, and the brand’s popularity and favorability are immediately improved.
It is a bright day and night, which can attract the attention of many passers-by, and the exposure rate of 4S stores is rising.
Play some wonderful advertising videos, and then do some interactive activities such as scanning code, test drive, and a lucky draw.
Passers-by are easily attracted to the store. In this way, the store is popular, the advertising effect is also shown, and the sales conversion rate is naturally improved.
LED display screens can greatly improve the customer experience of car 4S stores. In terms of information display, it can synchronize various car details in real time, such as model, price, configuration, etc.
Customers can quickly check it without waiting for the salesperson to explain, saving a lot of time.
Moreover, the display of car interior configuration is particularly intuitive, and you can understand the material of the seat, how to operate the central control, and how the sound effect is at a glance.
Its interactivity is also good. For example, with the touch screen function, customers can choose the car model by themselves and see high-definition pictures of the car from all angles.
You can also take a virtual test drive and feel the driving experience. These allow customers to stay in the showroom longer and have a deeper understanding of the car, which makes the whole car-buying experience better.
LED display screens have obvious advantages in the operating costs of automobile 4S stores.
Compared with traditional neon lights, it consumes much less energy, and the 亮度 and display effect are good.
It can help 4S stores save a lot of electricity bills and is more environmentally friendly.
It also has a long lifespan. Generally, there is no need to replace the lamp tubes, which reduces a lot of consumables costs and waste.
There are a few daily failures and simple maintenance tasks. Usually, you just need to wipe the screen regularly and check the cooling system.
The maintenance cost is low, which helps 4S stores save a lot of operating resources.
LED display screens are very flexible to install and use in automobile 4S stores.
With various sizes, 4S stores can choose according to the venue and needs.
It can be installed at the door, exhibition hall wall, and other places, and the brightness can be automatically adjusted according to the time, so it is suitable for viewing at any time.
Content update is also convenient. If the 4S store wants to change the display content, it can be done with one click using the control software.
It can be adjusted at any time according to changes in the market, new car releases, brand image, etc., and the utilization rate of the exhibition hall will be increased.
The decorative effect of LED display screens in automobile 4S stores is particularly outstanding.
It can be well integrated into the exhibition hall design. For example, the full-color LED transparent screen is installed on the glass wall.
It neither destroys the transparency of the glass nor can it be used as a display screen. It instantly makes the exhibition hall full of technology and personality, and improves the grade of the 4S store.
It has various display methods, including transparent display and flexible display, which can meet the decoration needs of various exhibition hall styles.
Put some background videos or lighting effects that match the car brand, and the atmosphere of the exhibition hall will be different immediately.
Customers will feel comfortable and their favorability towards 4S stores will also increase.
2. Analysis of advertising goals and needs of automobile 4S stores
1). Brand promotion
For brand promotion, the idea of 4S stores is very simple, that is, they want to use LED display screens to show their own brands, let more people know, and make people feel that this brand is reliable and attractive.
For example, on the big screen outside the store, they always play some content about how the brand has developed, what awards it has won in the past, and what unique ideas it has when designing cars.
In the store, they play the good-looking parts of various cars under the brand in a loop, such as how beautiful the appearance of this car is and how advanced the interior is.
If it is played like this all the time, people passing by and people coming to the store will see more and have a deeper understanding of the brand, and naturally recognize this brand and have a good impression of it.
2). Product promotion
LED display screens have too many advantages to display automobile products. 4S stores must use it to display the latest cars. Whether it looks good or not, you will know it after you see it.
For example, a car that has just been launched can be played with a 360-degree video on an LED display screen, and the color, shape, and spacious and luxurious interior are all clear at a glance.
Then, the configuration and performance parameters of the car, such as how powerful the engine is, how low the fuel consumption is, and how advanced the intelligent driving is, are listed.
You can also compare your car with other cars and show the advantages of your own car, such as being more fuel-efficient and having a higher safety configuration.
In this way, those who have not bought a car yet will definitely be more easily attracted and interested in this car.
3). 促销活动
4S stores often hold promotional activities, and LED display screens can be of great use at this time.
During the promotion, the discount information is directly displayed on the screen with large characters and animation effects, such as “Buy a car now and get a direct discount of tens of thousands”, “Buy a car and get a super value gift package”, “Come to test drive and get exquisite gifts”.
You can also count down to show that the event will end in a few days, so that people will hurry up to buy.
If the on-site activities are lively, such as car booking and lottery, you can also take a picture and put it on the screen to let people outside see how cost-effective it is.
This method can prompt many people to make decisions quickly and buy the car.
4). Target audience analysis
4S stores sell cars, and they need to know who will come to buy. Generally speaking, there are first-time car buyers, car changers, and car enthusiasts.
First-time car buyers may pay more attention to whether the car is cost-effective, convenient to use, and expensive to repair and maintain.
car buyers generally want to know whether the car has high configuration, whether the brand is upscale, and whether it is comfortable to sit in.
Car enthusiasts pay more attention to whether the car has good performance, whether it is easy to drive, and whether the appearance is beautiful.
These people often appear around 4S stores and shopping mall parking lots during workdays, weekends, or holidays.
Then 4S stores can adjust the content of the LED display screen according to this rule, such as putting ads for fuel-efficient commuter cars during work hours and ads for large space for family cars on weekends.
Combined with their habits in different places, such as in shopping mall parking lots, the car’s smart parking function can be displayed, so that the advertisement can be more accurately hit these people and the effect will be better.
3. Application scenarios and solutions of LED display screens in automobile 4S stores
1). Out-of-store advertising display
1.1). Exterior wall installation
There are many ways to install LED screens on the exterior walls of 4S stores. The cantilever type is like extending a big “arm” to hold the screen outside the house.
It is suitable for buildings with wide storefronts and want to extend the screen outside.
The embedded type is to embed the screen into the depression of the exterior wall. The overall flatness is suitable for walls with suitable space.
The wall-mounted type directly hangs the screen on the wall, which is simple, convenient, and suitable for situations where the wall is strong and can bear weight.
When choosing the installation location and size, first look at the store structure and the surrounding environment.
If there are many people and cars around, choose a conspicuous and unobstructed place, and the screen size must be large enough to be conspicuous.
If the surrounding architectural style is unified, you have to keep up with it. Otherwise, it will be too abrupt and affect the visual effect and advertising coverage.
1.2). Integration with the surrounding environment
The appearance design of the LED display screen should be in line with the architectural style and the surrounding environment of the 4S store.
If the 4S store is simple and modern, the appearance of the screen should also be neat and simple.
There are many green plants around, and the screen can be integrated with natural elements. Otherwise, it will be too abrupt, affecting the store’s image, and the advertising effect will be poor.
1.3). Attracting the attention of passers-by
People are coming and going on the road. If you want them to see the 4S store, you have to rely on LED display screens to display eye-catching content.
For example, you can play videos of cars speeding and accelerating in complex road conditions, or do 3D animations to exaggerate the car’s shape and performance.
In short, the more shocking and cooler the better, the passers-by will be attracted immediately, and the store’s popularity and store entry rate will increase.
2). Exhibition hall internal display
2.1). Model display
LED display screens are very convenient for displaying model information in the exhibition hall.
It can clearly display the appearance, interior, and configuration of the car, and it can also display 360 degrees, just like turning the car around in front of you.
Customers don’t have to run around the car, they can see it all by staring at the screen, and they have a thorough understanding of the characteristics of the model.
Sales staff save effort in explaining, and customers understand what they buy.
2.2). Brand culture promotion
It is necessary to put videos about the brand’s history, culture, and values in the 4S store showroom. Show the difficulties when the brand was founded, the highlights of its development, and the concept of car manufacturing.
After watching these, customers will have a deep impression of the brand, their sense of identity will be enhanced, and their brand loyalty will increase.
2.3). Real-time update of promotional information
Putting LED display screens in the showroom makes it much easier to update promotional information.
Price changes, activities, and adjustments to financial service policies can be immediately changed on the screen.
As soon as customers come in, the latest discounts are clear at a glance. They don’t need to ask around. They know it in their hearts, buy cars decisively, and close deals.
2.4). Interactive experience area
Combining touch screens and somatosensory interaction technology, create an LED interactive experience area to maximize customer participation.
Simulated driving can feel the performance of the vehicle, customize the vehicle configuration, and tap the screen to select the color and interior matching. It is interesting and improves the car-buying experience.
4. LED display car advertising content creation strategy
1). Brand promotion content
In the area of brand promotion, it is necessary to create something that has the brand’s own flavor and can attract people’s attention. For example, making videos and posters.
Like the brand logo, this is the “face” of the brand, which must be recognizable at a glance; and the brand slogan, which is just a few words, must show the core spirit of the brand.
The brand story is more interesting, telling how the brand has come all the way. For example, some old brands have gone through ups and downs and are still getting better and better.
These stories can narrow the distance with consumers and make people admire and have a good impression of the brand.
2). Product promotion content
Car product advertisements must be beautiful. The appearance of the car model is fully displayed, shot from multiple angles, and the details, such as the lines of the car body, color changes, and headlight design, are all displayed.
The details of the interior cannot be vague. How the material of the seat feels, whether the center console looks high-end, and whether the interior space layout is comfortable must be clearly seen.
Performance test videos are more convincing, such as testing the acceleration, braking, and cornering of the car under various road conditions, and showing the data.
There is also a comparison of configuration parameters. When you compare your car with other cars of the same level, the advantages will immediately come out, so that customers can understand whether this car is worth it.
3). Promotional content
The advertising content of the promotional activity must be specially made. The event poster must be eye-catching, and the title should clearly state the theme of the event, such as “Year-end promotion, buy a car at a bargain price”.
In the short video, the discount strength should be clearly stated, whether it is a direct price reduction, a gift package, or a low-interest loan, etc., all must be clearly stated.
The event time must also be written to make customers feel a sense of urgency and rush to buy. You can also put some pictures of the layout of the event venue and gift displays to let customers feel the lively atmosphere of the event in advance.
4). Content update frequency
The advertising content cannot remain unchanged, otherwise the audience will ignore it directly after getting tired of it.
The advertising content should be updated in a timely manner according to factors such as market changes, seasonal characteristics, and new product launches.
For example, the market changes quickly, and competitors may launch new models and new discounts at any time, and 4S stores must keep up with the pace.
In summer, you can promote the air conditioning and cooling effect of the car, and in winter, emphasize the warmth and defrosting functions.
The launch of new products is a good opportunity. Update the advertisements as soon as possible and highlight the new products. Only in this way can the advertisements remain fresh and attract customers’ attention.
5. Successful case sharing
1). Dubai Rolls-Royce 4S store 透明LED屏幕 project
- 项目背景：
In order to enhance brand awareness and store attractiveness, Dubai Rolls-Royce 4S store installed a 116㎡ outdoor P16 transparent screen.
- Implementation process:
The transparent screen is installed on the exterior wall of the 4S store, which is integrated with the overall style of the store, retaining the original beauty of the building and adding a sense of technology.
The screen can display high-definition car advertising videos, brand promotion content, etc., and also supports touch and somatosensory interaction functions.
- Implementation effect:
By dynamically displaying the luxurious appearance, exquisite interior and excellent performance of Rolls-Royce cars, it attracted a large number of passers-by and increased the brand’s local awareness and influence.
At the same time, the transparent screen has also become a characteristic symbol of the 4S store, attracting more potential customers for the store.
2). Lotus Shenzhen 4S Store P2.5 Small Pitch LED Full-Color Display Project
- 项目背景：
When Lotus Shenzhen 4S Store was upgrading and renovating, it needed a large LED full-color screen suitable for conference rooms.
The screen required good flatness, no bad pixels, high 亮度, strong pixel light, and uniform brightness of the unit board.
- Implementation process:
According to factors such as the size of the conference room and the 观看距离, the P2.5 small pitch LED full-color display was finally selected.
The screen adopts a borderless solution and consists of auxiliary materials such as LED modules, synchronous control systems, 电源, and frame structures.
The supplier is responsible for the deployment, installation, and debugging tasks.
- Implementation effect:
During the project acceptance, the joints between the screen and the surrounding aluminum plates were controlled within 5mm, and the joints were not visible from a distance, which won the praise of customers.
In the conference room, the screen can clearly display the content of the meeting, the introduction of automobile products, technical parameters, and other information, providing a good visual effect for the meeting and enhancing the professional image of the 4S store.
六，结论
Through the detailed introduction of this article, I believe you have learned how to use LED display screens to improve the advertising effect of automobile 4S stores.
From display effect to brand promotion, from customer experience to operating costs, LED display screens can bring significant improvements to 4S stores.
最后，如果你想了解更多关于LED显示屏的信息， 请与我们联系。
