介绍
In today’s highly competitive market, how can you make your ads stand out and attract the attention of potential customers? Matrix advertising may provide you with the answer.
It displays advertising content on multiple platforms and scenes to form full coverage, making brand information ubiquitous. As an important carrier of matrix advertising, the choice of LED显示屏 is crucial.
目录
1. What is "matrix" advertising?
“Matrix” advertising is to spread the advertisements everywhere. For example, if you want to promote a new pair of sneakers, you can put a cool short video on Douyin to show how cool the shoes are.
Post a few beautiful pictures on Weibo with tempting words; ask bloggers to write a seeding article on Xiaohongshu; and display ads on the homepage of the store on Taobao.
In this way, no matter which platform the user is on, you can see your ads, just like a big net, which captures potential customers.
Moreover, this advertising method will also use different forms. For example, video ads can show the dynamic effects of sneakers, so that people can see how unique their design is at a glance.
Image ads can highlight details and let people see the material and color clearly; text ads can explain the technological content and comfort of the shoes in detail.
Various forms of advertising work together, just like a team, each with its own strengths, and together they can clearly explain the benefits of the product.
This strategy is particularly suitable for brands that are just starting out or when there are big events to promote.
For example, a new brand has just launched a smart watch, and by advertising in multiple forms on multiple platforms.
It can let more people know about the brand, increase the popularity of the product, and make people more willing to understand and buy it.
2. Matrix advertising application scenarios
1). Commercial street advertising
Imagine that you are walking on a busy commercial street and are suddenly attracted by a super-large LED screen.
This screen is a matrix advertising screen, which is composed of many small LED lights that can be turned on and off quickly to form various patterns and videos.
These screens are usually placed in the most crowded places, such as the center of the square or a prominent position on the pedestrian street, just to make you see them at a glance.
Some LED screens can also interact with you, such as by waving your hand, and the content on the screen will change.
The huge LED screens in Times Square in New York are the best example. They not only display advertisements of various brands.
But also make advertisements super interesting through dynamic effects and interactive functions, attracting a lot of people to watch.
In large shopping malls or exhibitions, LED matrix advertising screens are like super cool decorations.
They can be installed on the ceiling, walls, or even on the ground, and can also be made transparent, which looks particularly high-end.
These LED screens can display various information, such as mall promotions, brand introductions, or new products at exhibitions.
Through dynamic effects and multi-screen linkage, such as several screens showing a large picture together, or a picture relayed on several screens, the audience’s visual experience can be superb.
At the CES exhibition in Las Vegas, these LED screens display the latest technology products and allow the audience to participate in them through interaction, which feels like playing a high-tech game.
3). Advertising screens at transportation hubs (subway stations, 机场, etc.)
In subway stations or airports, people come and go, and LED matrix advertising screens are a weapon to grab the attention of these people.
These LED screens are usually installed in waiting halls, airport lounges, or passages, so that you can see advertisements while waiting for a train or plane.
They can not only display commercial advertisements, but also real-time information, such as flight information and train schedules.
Through dynamic effects and multi-screen linkage, such as several screens showing an animation together, the advertising content can be made super attractive.
Moreover, these LED screens can adapt to various environments, such as the humid environment of subway stations or the noisy environment of airports.
In Tokyo subway stations, those LED screens not only display commercial advertisements, but also update train schedules and line information in real time.
So that you can see useful information while waiting for the train, and you can also be attracted by advertisements.
3. Key factors for selecting LED display screens for matrix advertising
First of all, the size and clarity of the screen are key. Imagine if you are on a busy street or a large shopping mall, the advertising screen is too small, and people may not notice it at all.
如果 解决 is too low, the picture will be blurry, affecting the advertising effect. Therefore, the size of the screen should be determined according to the installation location and viewing distance.
For example, in a large outdoor square, you may need an extra-large screen so that people far away can also see it, while in an indoor shopping mall, a medium-sized screen may be enough.
Resolution is also very important. A high-resolution screen can make the picture clearer and more delicate, and the details can be seen clearly.
Generally speaking, the resolution of outdoor advertising screens should be at least full HD (1920×1080).
If it is indoors, you can consider a higher resolution screen, such as 4K, so that the picture will be more shocking.
亮度 and color performance are also critical. Outdoor advertising screens must face direct sunlight. If the brightness is not enough, it will be difficult to see when the sun shines.
Therefore, the brightness of outdoor LED screens usually needs to reach 5000 nits or even higher, so that they can be clearly seen during the day.
The brightness requirements of indoor screens are relatively low; generally, between 300 and 1000 nits is sufficient.
Color performance is also very important. Advertising screens must be able to accurately display various bright colors so that they can attract attention.
High-quality LED screens can provide a wide color gamut, which means that they can display richer and more vivid colors, making the advertising images more vivid and attractive.
For example, when displaying a pair of red sneakers, a high-quality screen can make the red look brighter instead of dull.
Finally, waterproof and weather-resistant are also important, especially when used outdoors.
Outdoor advertising screens may encounter various bad weather conditions, such as heavy rain, strong winds, high temperatures, or low temperatures.
If the screen is not waterproof, heavy rain may cause it to short-circuit; if the weather resistance is not good, long-term exposure to the sun and rain will cause the screen to age and affect the display effect.
Therefore, outdoor LED screens usually have a waterproof rating mark, such as IP65 or higher, which means that the screen can prevent dust from entering and can withstand water spray.
At the same time, the material and design of the screen must be able to withstand temperature changes to ensure that it can work properly in hot summers and cold winters.
4. Types of LED displays suitable for matrix advertising
1). 户外LED屏
Outdoor LED screens are like a large TV that is super sun-resistant and rain-resistant. It is very bright, and the picture can be seen clearly even in the sun.
Moreover, it is not afraid of wind and rain, waterproof and dustproof, and is very strong. This kind of screen placed outside the commercial street, square, or shopping center can attract many people’s attention.
For example, in New York’s Times Square, those huge outdoor LED screens can work normally no matter how bad the weather is, displaying various advertisements and attracting passers-by to stop and watch.
Pole LED display screens are like small billboards on street lamps. They are small and exquisite, installed on street lamp poles, and will not destroy the beauty of the city.
This kind of screen is very energy-saving and can automatically adjust the 亮度 according to the light. When it is lit at night, the advertising content is clear and beautiful.
Moreover, they can update the content through a wireless network, and advertisers can change advertisements at any time, which is very convenient.
In city streets, parks, or squares, lamp pole LED display screens are like small sentinels, reminding passers-by to pay attention to the latest advertising information at any time.
3). 室内LED显示屏
Indoor LED display screens are like indoor high-definition large TVs. Their pictures are very clear, colorful, and look very comfortable.
This type of screen can be spliced together to form an extra-large screen to display complex animations or videos.
For example, in shopping malls or exhibitions, multiple indoor LED screens can be linked together to display a large picture, giving the audience a particularly good visual experience.
Moreover, their brightness is moderate and not dazzling, which is particularly suitable for indoor use.
At the CES exhibition in Las Vegas, these screens display the latest technology products and allow the audience to interact, feeling like playing a high-tech game.
In short, these three types of LED displays have their own advantages. Outdoor LED screens are suitable for large outdoor scenes.
Pole LED displays are suitable for the streets and alleys of the city, and indoor LED displays are suitable for various indoor activities.
They can all display advertising content well and attract people’s attention.
5. 结论
Through the introduction of this article, I believe you have a clearer understanding of LED displays suitable for matrix advertising. Whether it is a large outdoor advertising screen, a lamp pole display in the city.
Or an indoor high-definition screen, they can attract the audience’s attention in a unique way and improve the advertising effect.
最后，如果您想了解更多关于LED显示屏的知识， 请与我们联系。
