介绍
Have you ever thought about what else the poles that accompany us to and from getting off work every day can do besides lighting the road?
In fact, they have quietly transformed into the most creative advertising platform in the city. What surprises can it bring? Let’s take a look!
目录
1. What are the basic advantages of the pole LED display?
这 pole LED display is like a “multi-functional expert” in the city. It combines the functions of street lights and display screens into one, which not only illuminates the road but also displays various information on it.
Imagine walking on the street, looking up to see clear information on the pole, which is convenient and does not take up space.
This design is particularly smart. There is no need to find an additional place to install other display equipment.
It not only meets the lighting needs but also makes full use of the space and also improves the overall beauty of the city.
For example, in some bustling commercial streets or narrow alleys, this design is particularly practical.
When updating information, the pole LED display is like a “plug-in.” There is no need to go to the site to manually change posters or adjust equipment.
As long as there is a network, it can be remotely controlled through a computer or mobile phone, and the content can be updated anytime and anywhere.
For example, if there is an emergency notice to be issued suddenly or a new advertisement is to be launched, it can be done in a few minutes, which is very efficient.
Moreover, it can flexibly adjust the display content according to different times and places.
For example, displaying advertisements in commercial areas and issuing community notices in residential areas are highly targeted. This flexibility allows it to play the greatest role in various scenarios.
The adaptability of the pole LED display is also unique. Whether it is windy, rainy, or snowy, it can work steadily, and there is no need to worry about bad weather affecting its performance.
It is like a “tough guy” who can stick to his post in various harsh outdoor environments.
Moreover, it can automatically adjust the 亮度 according to the light without worrying about the problem of being too bright during the day or too dark at night, and the display effect is always clear and visible.
This strong environmental adaptability makes it more reliable when used outdoors and reduces the trouble of maintenance. 4). Improve the city image:
Finally, the lamp pole LED display looks very modern and can add a lot of technological sense to the city.
It can display various beautiful content, such as city scenery, cultural activities, etc., making the city more attractive.
It can not only be used for commercial advertising but also for displaying information such as city culture and history, enhancing the city’s attractiveness and sense of identity.
For example, in some historical and cultural blocks, the local historical stories and cultural characteristics can be displayed through the LED display of the lamp pole, which allows tourists to better understand the place.
In short, the lamp pole LED display is a beautiful landscape in the city, which is both practical and beautiful, and it is really great.
Type 1: Real-time information advertising
1). Weather forecast
The lamp 杆式LED显示屏 can display weather information in real time, which is crucial for citizens’ daily lives and travel plans.
For example, before going out in the morning, people can look up at the display on the lamp pole while waiting for the bus to know today’s weather conditions.
If it is cloudy and it may rain, you can prepare rain gear in advance; if it is sunny and the ultraviolet rays are strong, you can apply sunscreen.
This real-time weather forecast function not only facilitates citizens but also reduces the inconvenience caused by weather changes.
2). Road condition reminders and navigation guidance
In cities with heavy traffic, timely updates of road condition information are very important for drivers.
The pole LED display can display road conditions in real-time, telling drivers which sections are congested and which sections are unobstructed.
For example, during rush hour, the display can remind drivers that there are traffic accidents ahead and suggest detours.
For foreign drivers who are not familiar with the route, the display can also provide simple navigation guidance, telling them where the nearest gas station, hospital, or parking lot is.
This real-time road condition reminder and navigation guidance function can not only relieve traffic pressure but also improve driving safety.
3). Emergency notification/safety tips
The pole LED display can play a huge role in emergency situations.
For example, when there is an emergency, such as a fire or earthquake, the display can quickly issue an emergency notice to tell citizens how to escape and where to take refuge.
Before the arrival of bad weather, safety tips can also be issued to remind citizens to take precautions.
This real-time emergency notification and safety reminder function can save lives and reduce losses at critical moments.
4). Community announcements, city public welfare information
The pole LED display can also be used to publish community announcements and city public welfare information.
For example, if an event is to be held in the community, the display can publish the time, location, and content of the event in advance to facilitate residents’ participation.
For city public welfare information, such as environmental protection initiatives and volunteer recruitment, the display can also play a good publicity role.
This function not only enhances the cohesion of the community but also enhances the overall public welfare atmosphere of the city.
In short, the pole LED display has a huge advantage in real-time information advertising.
It can publish various information in a timely and accurate manner, facilitate the lives of citizens, improve the efficiency of the city’s operation, and also enhance the city’s emergency response capabilities.
Type 2: Fast-moving consumer goods advertising
1). High-frequency consumer goods such as beverages and snacks
The pole LED display is an ideal choice for beverage and snack advertising. These products require frequent exposure to maintain brand memory.
Through vivid animated short films, such as showing cold drinks quenching thirst or delicious snacks tempting, it can effectively attract pedestrians’ attention and stimulate the desire to buy.
This visual appeal, coupled with the wide distribution of display screens, allows brands to appear frequently in consumers’ field of vision and deepen brand impressions.
At the same time, the repeated display of the brand logo can also leave a deep impression on consumers and enhance brand awareness and favorability.
2). Limited-time promotions and convenience store diversion
Limited-time promotions and convenience store diversion are key links in fast-moving consumer goods advertising.
The pole LED display can update promotional information in real-time, such as “Buy one Coke, get one free, only today,” to attract consumers to convenience stores, to buy.
This real-time update and precise diversion not only increases sales for the brand but also brings traffic to convenience stores, achieving a win-win situation.
Moreover, the pole LED display can flexibly adjust the display content of promotional information according to the characteristics of different regions.
Type 3: Local service advertising
1). Barber shops, laundromats, small repairs
The pole LED display is very suitable for local service advertising, such as barber shops, laundromats, and small repair shops.
These stores usually rely on customers from the surrounding communities and need an efficient and economical way to attract nearby residents.
Through the pole LED display, these stores can display their service content, special projects, and promotions to attract the attention of passers-by.
For example, a newly opened barber shop can display its featured hair design and discounts for the new store opening on the LED display on the pole.
Such as “New store opening, half-price haircut, come and experience it!” This direct information display can attract the attention of nearby residents, stimulate their curiosity, and prompt them to try the store.
Similarly, laundries can display their service items, such as “24-hour self-service laundry, clean and convenient”, to attract residents who need laundry services.
Small repair shops can also attract customers in need by showing their professional skills and service range, such as “professional home appliance repair, fast door-to-door service.”
2). Localized promotion of gyms, training classes, etc.
For local service advertisements such as gyms and training classes, pole LED displays are also a very effective promotion tool.
These services usually need to attract nearby residents or office workers. Through the pole LED display, they can display their course content, coaching team, and preferential activities to attract the attention of potential customers.
For example, a gym can display its fitness courses and coaching team, as well as preferential activities for new members, on the LED pole display.
For example, “New members get a special offer, only 99 yuan for the first month. Come and join us!”
This information can attract residents who are interested in fitness and encourage them to come to the store for consultation or apply for membership.
Similarly, training classes can display their course content and teaching staff on the lamp pole LED display, such as “Professional English training, small class teaching, significant results,” to attract people who need to improve their skills or learn new knowledge.
Type 4: Government and public welfare publicity ads
1). Civilized city construction
The lamp pole LED display is like a “civilized little guard” in the city. It can display the publicity content of various civilized behaviors.
For example, slogans such as “Civilized travel, start with me” and “Garbage classification, everyone is responsible” allow citizens to see them at a glance.
These slogans are accompanied by vivid animations, such as a person actively giving up his seat to an elderly person on a bus or picking up garbage in a park,
Which can make everyone more intuitively understand the importance of civilized behavior.
It’s like reminding everyone: “Hey, we can do these little things; let’s make our city better together!”
2). Environmental protection and low-carbon advocacy
Environmental protection and low carbon are things that everyone is concerned about now, and the pole LED display can help.
It can display environmental protection knowledge and low-carbon lifestyles, such as “Reduce carbon emissions, start with saving electricity,” “Green travel, choose public transportation,” and other practical information.
Imagine seeing an animated short film showing a person riding a bicycle instead of driving or replacing energy-saving light bulbs at home.
These pictures can make everyone know more intuitively how to protect the environment.
In addition, the pole LED display itself is also very energy-saving, which can be regarded as a good example of environmental protection.
3). City festival publicity and cultural activities promotion
The pole LED display is also very powerful in the promotion of festivals and cultural activities.
For example, during the Spring Festival, it can display red lanterns, couplets, and the message “Happy Spring Festival, welcome to the city temple fair,” which can instantly fill the festive atmosphere.
Or when the music festival is about to start, it can remind everyone: “The music festival countdown is coming; don’t miss it!” Some wonderful performance pictures attract everyone to participate.
In this way, everyone can not only feel the excitement of the festival but also learn about various fun activities in time.
Type 5: Real estate and commercial advertising
1). Promotion of new buildings and new commercial streets in the surrounding area
The pole LED display is an excellent tool for promoting new buildings and new commercial streets in the surrounding area.
For new buildings, it can display exquisite building renderings, floor plans, and introductions to surrounding supporting facilities.
For example, “New buildings are open for sale, you can choose any floor plan, and there are all schools and shopping malls around.”
With animations showing the greening and children’s play areas in the community, passers-by can be attracted at a glance, thinking: “This community looks good; I have to learn about it.”
For new commercial streets, you can display lively street scenes, special shops, and opening discounts, such as “New commercial street opening, one-stop food, drink, and fun, discounts throughout the opening period,” to attract consumers to come and check in.
2). Office leasing and shop recruitment
In terms of office leasing and shop recruitment, pole LED display screens also have great potential.
Office buildings can show the appearance of the building, the internal office environment, and the superior geographical location.
Such as “office building in a prime location, high-end office environment, ready to move in,” so that companies with office space needs will be attracted at first sight.
Shop recruitment can show the layout of the shop, the flow of people, and the surrounding consumer groups.
Such as “shop recruitment in a prosperous business district, an average of 10,000 people per day, unlimited business opportunities”, to attract investors to discuss cooperation.
七、结论
Does the pole LED display screen make you shine? It not only makes advertising more interesting but also makes our city smarter and more convenient.
From weather forecasts to real estate advertising, from fast-moving consumer goods promotions to public welfare propaganda, it can do almost everything.
最后，如果你想了解更多关于LED显示屏的信息， 请与我们联系。
