介绍
With the continuous development of the advertising industry, various forms of advertising have emerged one after another.
However, among many advertising media, LED显示屏 have always maintained strong competitiveness and firmly occupied the “first echelon” of the advertising industry.
What is its charm that can occupy an important position in the advertising field for a long time?
目录
1. Analysis of the technical advantages of LED display screens
1). Super bright, you can see clearly at any time
The LED display screen is very bright, thanks to its lamp beads. These small lamp beads can emit light with electricity, and they are very bright.
Outdoors, no matter how strong the sun is, it can still illuminate the advertising content clearly. Unlike those old-fashioned billboards, you can’t see them clearly when the sun is shining.
Regardless of day or night, windy or rainy, LED display screens can steadily display advertisements, and it is difficult not to be seen.
2). Super positive colors and super beautiful pictures
The contrast of LED display screens is particularly high, black is particularly black, white is particularly white, and the grayscale levels in between are also super rich.
It’s like you look at a painting, the mountains in the painting are deep and shallow, the clouds are thick and light, and the layers are clear.
Moreover, its color reproduction ability is particularly strong, no matter what color it is, it can be restored very accurately.
For example, if you show a cosmetics advertisement, the red color of lipstick and the pearlescent color of eyeshadow can be perfectly presented, which makes people feel very comfortable and naturally attractive.
3). High clarity, all details can be seen clearly
Now, the 解决 of LED display screens is getting higher and higher, from standard definition to high definition and then to ultra-high definition, which puts people’s eyes under strain.
With high resolution, the picture is more delicate. Whether it is a complex pattern or a small font, you can see it clearly.
If you play a video, it will be even more realistic, as if those things really happened in front of you.
This kind of clarity allows the content of the advertisement to be better conveyed to the audience, and the effect is naturally good.
4). Energy-saving and environmentally friendly, cost-effective to use
LED display screens are particularly energy-saving because they directly convert electrical energy into light energy without waste. Compared with those old-fashioned lamps, it uses much less electricity.
Long-term use can save a lot of electricity bills. Moreover, it is also environmentally friendly and does not produce any pollution. Now everyone pays attention to environmental protection, and this kind of display screen is in line with the trend, and it is also reassuring to use.
5). Super durable, almost no need for repair
The life of LED lamp beads is particularly long, and they can be used for tens of thousands of hours.
If used 12 hours a day, it can be used for more than ten years. During this period, there is basically no need to replace the lamp beads, which saves worry and money.
Moreover, it is also very strong, waterproof, dustproof, and shockproof. Even in the wind and rain outdoors, or in dusty places like construction sites, it can work steadily without worrying about problems.
This stability allows advertisements to be displayed continuously without worrying about problems in the middle.
2. Analysis of the display effect advantages of LED display screens
1). Dynamic display and creative presentation
The biggest advantage of LED display screens is that they can move! It is not like those old-fashioned posters that can only be placed there quietly.
LED display screens can play videos and animations to make advertisements come alive.
For example, in an electronic product advertisement, the audience can intuitively see the power of the product through animation demonstration of various functions of the product, which is much better than dry text introduction.
There are also festival special effects display, such as during the Spring Festival, the screen can have the effect of fireworks blooming and red envelopes falling, which is particularly festive and catches the audience’s attention at once.
This kind of creative dynamic advertising can not only enhance the brand image, but also make the product more popular.
For example, Nike once made a dynamic advertisement, showing the sports scenes of athletes in various extreme environments, accompanied by dynamic music, that kind of vitality and passion are directly conveyed to the audience, making the brand image in the minds of consumers more vivid.
2). Large size and visual impact
LED display screens can also be spliced into super-large screens, which is particularly useful in outdoor advertising.
Imagine that on a landmark building in the city, or in a bustling business district, a huge LED screen stands there, playing high-definition advertising content.
The visual impact of this large screen is huge and can instantly attract the attention of passers-by.
For example, on the Bund in Shanghai, those super-large LED advertising screens can clearly display the advertising content regardless of day or night, making passers-by and tourists unable to help but take a few more glances.
The large screen can not only display more content, but also make the advertisement more imposing.
This imposingness can be directly converted into brand influence, allowing the brand to stand out in the fierce market competition.
3). Diversified display forms
In addition to the common rectangular screen, LED display screens can also be made into various peculiar shapes.
For example, special-shaped screens can be customized according to the outline of the building or specific design requirements.
Some 购物广场 have such special-shaped screens, which are made into irregular shapes and hung on the ceiling or wall, which are particularly eye-catching.
There are also 透明 LED 屏幕, which are placed in the window, which can display advertisements without affecting customers from seeing the products inside.
柔性LED屏幕 are even more powerful. They can be bent and folded, and can fit various complex surfaces.
These diverse display forms are particularly valuable in advertising.
For example, a high-end brand can install a special-shaped LED screen at the entrance of its flagship store to display the brand’s iconic pattern or dynamic video, which can immediately distinguish it from other brands and become the brand’s visual identity.
Or in a shopping mall, a transparent screen can be used to create a futuristic shopping environment, allowing consumers to enjoy a unique visual experience while shopping.
3. Analysis of the application scenario advantages of LED display screens
1). The dominant position of outdoor advertising
Outdoor advertising is not easy to deal with. It has to be seen by many people and displayed day and night. LED display screens are simply tailor-made for this.
It is so bright that even if the sun is shining hard at noon, the advertising content can be seen clearly. Moreover, it is particularly strong, waterproof, dustproof, and shockproof, and is not afraid of any bad weather.
The stability is also superb, and it is not easy to have problems even if it runs for a long time. These characteristics make it the absolute protagonist in outdoor advertising.
For example, on the streets and highways in the city, those super-large LED advertising screens display various brand advertisements 24 hours a day, attracting drivers and pedestrians on the road. They are simply the brightest “stars” in the city.
2) The wide application of indoor advertising
LED display screens are also super practical in places such as 购物广场， 超级市场， 机场, and stations.
In shopping malls, high-definition LED screens can display various new fashion products and can be assembled into various shapes, which perfectly matches the decoration style of the shopping mall and can instantly improve the grade of the shopping mall.
In supermarkets, LED screens can publish promotional information in real time, telling customers where to buy good products and how to buy them more cost-effectively.
At airports and stations, large-screen LED screens can clearly display flight and train information, and can also play advertisements, making people waiting for buses and planes less bored.
In short, LED display screens can provide ultra-clear images in indoor advertising, and can flexibly adapt to various environments, with particularly good results.
3). Innovative application of special places
LED display screens have come up with new tricks in special places such as 体育馆, concerts, and exhibitions.
In stadiums, super-large-screen LED screens can broadcast games in real time, allowing audiences to see the exciting moments from all angles.
At the concert, the LED screen is used as the stage background, and with the lights and music, it creates a super cool visual effect, making the audience feel as if they are in a dream world.
At the exhibition, the LED screen can display detailed introductions of the exhibits, and even be made into an interactive screen for the audience to participate.
These innovative applications not only make the event look cooler, but also enhance the audience’s experience and double the brand promotion effect.
4. Analysis of the market advantages of LED display screens
1). Large-scale production reduces costs
The LED display industry has developed very rapidly in recent years, and enterprises are getting bigger and bigger.
At the beginning, the production cost was quite high, but as the scale of the enterprise expanded, the cost began to fall.
For example, enterprises can get cheaper prices by purchasing raw materials on a large scale, saving a lot of money.
Moreover, the production process is becoming more and more mature, the production efficiency is improved, the defective rate is reduced, and the cost is naturally reduced.
The cost gap between enterprises of different sizes is quite obvious. Large enterprises have scale advantages, low costs, and more affordable prices.
For example, some large LED display manufacturers can control costs very low through large-scale production, and their products have more price advantages in the market, so customers are naturally more willing to choose them.
2). Industry maturity and complete supporting facilities
The industry chain of LED display screens is now very mature. From upstream chip manufacturing to midstream packaging to downstream applications, all links are well developed.
Upstream chip manufacturers can stably supply high-quality chips, and midstream packaging companies can package chips into lamp beads of various specifications.
Downstream application companies can assemble these lamp beads into various display screens.
This complete industrial supporting system allows products to be well supported from production to sales, installation, and maintenance.
For example, a company needs to install an LED display screen. From ordering to installation completion, the whole process is very smooth, and the after-sales service is also very timely.
This efficient service makes customers more assured and the market responds faster.
3). Brand building and market awareness
In the LED display screen industry, some brands have become very famous.
These brands have gradually established a good reputation in the market by continuously investing in technology research and development, improving product quality, and vigorously promoting the market.
For example, some brands specialize in developing new technologies to make the display screen brighter and more colorful. They also pay attention to product quality, and each display screen is strictly tested.
In terms of marketing, these brands are also willing to spend money, participate in various exhibitions, and advertise to let more customers know about them.
Consumers have more and more trust in these brands and are more willing to choose their products.
This brand influence not only increases brand awareness, but also promotes market sales, giving companies an advantage in competition.
5. Analysis of the marketing value advantages of LED display screens
1).精准广告
Now, LED display screens are not simply broadcasting advertisements; they can also “smartly” select audiences.
Big data and artificial intelligence technology can accurately push advertisements based on the audience’s geographic location, behavioral habits, consumption preferences, and other information.
For example, an advertisement for a coffee shop will only be pushed to nearby office workers because they are more likely to buy coffee on the way to work.
This kind of precise delivery can not only improve the click-through rate and conversion rate of ads, but also help advertisers save a lot of costs.
Because they no longer need to deliver ads to people who are not interested.
2). Real-time interaction and audience participation
The LED display can also “chat” with the audience.
By combining mobile devices, sensors and other technologies, the audience can use their mobile phones to scan the code to participate in the event.
Comment and like on the screen, and even use AR technology to interact with advertisements.
For example, in a shopping mall, customers can use their mobile phones to scan codes to participate in lucky draws, or like their favorite products on the screen.
This kind of interaction not only makes the audience more involved, but also enhances the brand image and increases consumer loyalty.
At the same time, advertisers can also collect feedback data from the audience, understand their preferences, and provide reference for future marketing.
3). Monitoring and evaluation of advertising effects
The advertising effect of LED display screens is no longer “seeing flowers in the fog”; instead, they can be monitored and evaluated in a real way.
Advertisers can understand the effect of advertising through various indicators, such as the number of plays, exposure time, audience traffic, and interactive data.
For example, by monitoring the time the audience stays in front of the screen, you can know whether the advertisement attracts them.
If the audience interacts frequently, it means that the advertisement is very popular.
These data can not only help advertisers understand the effect of advertising, but also provide them with a decision-making basis, such as adjusting advertising content or delivery strategy to make advertising more effective.
6. Comparative analysis of the competitive advantages of LED display screens
1). Comparison with traditional outdoor advertising media
Compared with traditional outdoor advertising media (such as neon lights, light boxes, inkjet printing, etc.), LED display screens have significant advantages:
- 亮度:
LED display screens have extremely high brightness and can display clearly even under direct sunlight.
In contrast, traditional light boxes have limited brightness and are usually only suitable for indoor or semi-outdoor environments.
- Color and dynamic effects:
LED display screens are colorful, support full-color display and dynamic video playback, and can attract the audience’s attention.
Traditional neon lights have a single color, and inkjet advertising is completely static.
- Maintenance cost and service life:
LED display screens have a long life, generally up to 50,000 hours or more, and low maintenance costs.
Traditional light boxes and neon lights require frequent replacement of lamps, and have high maintenance costs.
- Reasons for gradual elimination:
Traditional advertising media are gradually eliminated due to high energy consumption, insufficient brightness, high maintenance costs, and inability to display dynamically.
LED display screens have gradually become the mainstream outdoor advertising media with their advantages such as high brightness, low energy consumption, long life and dynamic display.
2). Comparison with other emerging advertising technologies
In comparison with emerging advertising technologies such as electronic ink screens, laser projection, and holographic projection, LED displays also have their unique advantages:
- Electronic ink screens:
Electronic ink screens are suitable for low-power, static display scenarios, such as e-books.
However, their refresh rate is low, and they are not suitable for dynamic content. LED displays can easily display dynamic videos and animations.
- Laser projection:
When laser projection is used outdoors, it is greatly affected by ambient light, and the brightness and contrast will decrease.
However, LED displays can still maintain high contrast and clarity under strong light.
- Holographic projection:
Although holographic projection technology has a stunning visual effect, it is currently expensive and the technology is not yet fully mature. LED display technology is mature and relatively low in cost, making it more suitable for large-scale applications.
- Comprehensive competitiveness:
LED displays perform well in terms of cost, stability, and universality, and can adapt to various outdoor and indoor environments.
It not only meets the needs of high brightness and high contrast, but also meets the creative display needs of different scenarios through flexible splicing and customization.
七、结论
LED displays have made remarkable achievements in the advertising industry with their unique advantages.
It not only provides advertisers with an efficient and accurate communication channel, but also brings a new visual experience to the audience.
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