介绍
Have you ever thought about what changes would happen if the subway station advertising screens were replaced with 巨型LED显示屏?
Is it a simple visual upgrade, or will it have a more far-reaching impact? This article will take you to find out.
目录
1. The benefits of using giant LED displays in subway stations
Imagine that in a subway station with people coming and going, an oversized LED screen is like a huge “information flag” that can attract the attention of passengers at once.
The picture quality of this large screen is particularly good, clear, and bright, and both text and pictures can be seen clearly.
For example, it can display key information, such as the arrival time of the train and the route map, in large fonts and eye-catching colors so that passengers can see it at a glance, even from a distance.
If you put advertisements, it will be even more eye-catching, allowing passengers to remember brands and products in a hurry. This visual impact makes information dissemination fast and good.
The giant screen LED display is like a “space magician,” which can make the empty spaces in the subway station more useful.
Because the screen is large enough, it can display many different types of information at the same time.
Such as telling passengers about the dynamics of the train on one side and playing advertisements or public welfare propaganda on the other side, killing two birds with one stone.
In addition, this large screen can be customized according to the decoration style of the subway station and perfectly integrated with the surrounding environment.
For merchants, the giant screen LED display is like a “golden advertising space.” Because the screen is large, the effect of the advertising display is particularly good, which can catch the passengers’ eyes at once and leave a deep impression.
Merchants can display their brand image and product features on this large screen and attract passengers with some creative content.
In addition, the commercial value of this large screen is also very high. Advertisers are willing to spend a lot of money to advertise on it, bringing a lot of income to the subway station.
In addition to advertising, the large screen can also be used to hold some commercial activities, such as new product launches, brand promotion activities, etc., making the subway station a place with commercial vitality and enhancing the commercial value of the subway station.
When encountering an emergency, the giant screen LED display becomes an “emergency command center.”
It can immediately switch to emergency mode and release emergency information in full screen or in a particularly eye-catching way, such as telling passengers where the safe exit is, how to evacuate, etc.
Because the screen is large, this information can be seen by everyone, helping passengers stay calm and respond quickly in an emergency.
In addition, this large screen can also be connected to the emergency command system of the subway station, through which staff can monitor the situation of the station in real-time, issue instructions in time, and adjust emergency measures.
It can also share information with other departments, such as fire protection and medical care, and coordinate actions to make emergency handling more efficient and orderly.
2. How obvious is the visual impact of the giant LED display?
1). 高 亮度 和高 解决 bring strong attraction
Imagine that you are in a subway station, and the surrounding lights are a bit dim and noisy.
At this time, a super bright and super clear giant LED display is like a bright light that can catch your eye at once.
This screen is extremely bright. No matter how bright the surroundings are, it can clearly display the content without blurring at all.
Moreover, its picture is super clear, and every detail can be seen clearly, just like you suddenly see a high-definition modern photo from a blurry old photo.
This high brightness and high definition make the screen particularly conspicuous among a bunch of things, and passengers are easily attracted to it, and it is difficult not to look at it.
2). Instant dynamic content is more eye-catching than traditional light boxes
Look at those old-fashioned light box advertisements, and they can only put a static picture, which looks quite boring.
But the giant LED display is different. It can play dynamic pictures, such as animations of trains entering the station, scrolling news subtitles, or some cool advertising videos.
These dynamic pictures are like moving paintings, which can constantly attract your attention and make you stop and watch unconsciously.
Moreover, this screen can update the content at any time, and the latest information can be displayed immediately.
For example, if the train is delayed, the screen can immediately tell you the new arrival time.
This immediacy and dynamism make the screen always feel fresh and important, which is a world of difference compared to those light boxes that update slowly and can only put static pictures.
3). It can be clearly seen no matter how far or near and strengthens the information transmission
In such a large place as a subway station, it is really important to see the information from a distance. The giant LED display can clearly see the content on it no matter how far away you are.
Its brightness and clarity guarantee this. Whether you are standing at the other end of the platform or in the corner of the station hall, you can clearly see the information on the screen.
This means that no matter where passengers are in the subway station, they can receive important information, such as train schedules, emergency notices, etc.
This clarity not only prevents passengers from missing any important information but also makes advertisements easier to see, thereby improving the effectiveness of advertisements.
In short, the giant LED display is like a super conspicuous “information beacon.” No matter where you are, you can clearly see the content on it, ensuring that the information is conveyed quickly and well.
3. Is the giant LED display better in terms of advertising effect?
1). Improved advertising conversion rate
The giant LED display is quite powerful in advertising conversion. Take some stores as an example.
After installing this large screen, there are obviously more people entering the store, and sales have also risen accordingly, with an average of about 25% more.
There is a fashion brand that uses LED window displays, and the proportion of passers-by attracted to enter the store soared by 40%.
There is also a large-screen advertisement in the city center. Once a beverage brand advertises, people’s impression of it has increased by 58%.
All these show that the giant LED display can firmly grasp the eyes of passers-by and then cleverly turn them into customers, and the effect is quite obvious.
2). It can realize the intelligent matching of “time period + flow of people.”
The giant LED display is like an “elf” that understands people’s hearts. It can accurately place advertisements according to time periods and the flow of people.
For example, in subway stations, when there are crowds during morning and evening rush hours, it will put advertisements for things that office workers urgently need, such as coffee, breakfast or commuting gadgets.
When there are few people, change to some relaxing and fun content. This kind of intelligent delivery can make the advertisement reach the target group accurately, and the effect is great.
Moreover, its content update is super convenient. Advertisers can change any content at any time, which is much more flexible than traditional advertising.
3). The content forms of videos, animations, etc., are richer, and users stay longer.
The content forms of giant LED display screens are so rich they can play videos and animations.
These dynamic things are more attractive than rigid static advertisements.
Take the naked eye 3D large screen in Taikoo Li, Chengdu. The visual effect is simply amazing, just like watching a movie, which makes people stop and watch.
This large screen can extend the advertising stay time from 3 seconds to 15 seconds, and everyone’s memory of the brand can be increased by 65%.
In Shenzhen Coast City, the transparent LED window screen combines product display with digital art.
Customers can watch virtual models walk the runway and see physical products. This display method has increased the store entry rate by 40%.
All these show that giant LED display screens can not only attract users but also make them stay longer, and the advertising effect will naturally go up.
4. Can giant LED display screens enhance the overall commercial value of subway stations?
1). Attract more brands to participate in advertising and form an advertising ecosystem
Giant LED display screens are simply a “treasure” in subway stations, and brands are scrambling for them. Why?
Because subway stations are crowded, advertisements can be seen by a lot of people. For example, in subway stations in commercial areas, financial and technology companies like to advertise here.
In subway stations near universities, there are a lot of advertisements for 教育 training institutions.
This kind of precise delivery makes the advertising effect particularly good, and brand owners are willing to spend a lot of money. In this way, a lively advertising ecology is formed in subway stations.
Everyone competes with each other, and the advertising content is becoming more and more exciting, so the commercial value of subway stations naturally goes up.
2). Can be linked with surrounding businesses (shopping malls, office buildings)
The giant LED display can also “join hands” with shopping malls and office buildings around subway stations.
For example, put the promotional activities of the shopping mall on the big screen of the subway station, and put the catering and entertainment information around the subway station in the shopping mall.
In this way, passengers can know what discounts are available in the mall while waiting for the bus, and they can go directly to consume after leaving the subway station.
This “one-to-two” advertising method not only makes the shopping mall business better but also the commercial value of the subway station.
3). It can even be transformed into a “smart shopping guide screen” or “interactive information screen.”
The giant LED display screen is not just for advertising. It can also be turned into a “smart shopping guide screen” or “interactive information screen.”
For example, the floor map and store location of the surrounding shopping malls are displayed on the large screen of the subway station, and passengers can find the store they want to go to by touching the screen.
Or, put some small games on the large screen, and passengers can play them while waiting for the bus, and they can also win coupons or small gifts from the mall.
This interactivity makes waiting for the bus much more interesting and also digs deeper into the commercial value of the subway station.
5. In addition to the giant LED display screen, what other LED display screens can be installed in the subway station?
1). 室内LED显示屏
Imagine that you are in the subway station and see those screens hanging on the wall. This is the indoor LED display screen.
They are like the “electronic bulletin board” in the subway station, providing you with useful information anytime and anywhere.
For example, when you just enter the station and don’t know where to go, you look up, and the screen on the wall tells you how the subway line is distributed and which exit can go to where you want to go.
If the subway adjusts its operating time temporarily, these screens will also pop up an announcement the first time to remind you not to rush and wait before leaving.
The advantage of this screen is that it is very strong and will not break easily, and the picture is very clear. Whether in a bright hall or a slightly dark passage, you can see it clearly.
Moreover, their size and shape can be determined according to the design of the subway station. Some screens may be designed to blend into the wall, which looks particularly neat and beautiful and not abrupt at all.
While waiting for the train, passengers can easily see this information without worrying about missing important prompts.
2). 小间距LED显示屏
The small pitch LED display screen is like a “high-definition TV” in the subway station.
Its pixels are very dense, so the picture is very delicate, and even small details can be seen clearly.
In subway stations, this screen is usually used to play high-definition videos or advertisements.
For example, you may see some exquisite advertising videos, and the details in the picture can be seen clearly, just like watching a movie in a cinema.
这 刷新率 of this screen is very high, the picture looks very smooth, there will be no smearing or flickering, and it looks very comfortable.
Moreover, its grayscale is also high, which can make the color of the picture richer and more realistic.
In the complex lighting environment of subway stations, small-pitch LED displays can still maintain a good display effect, and the picture quality will not be affected by too bright or too dark lights.
Moreover, this screen can also be combined with some high-tech things, such as QR codes or somatosensory technology.
Passengers can scan QR codes with their mobile phones to get more information or play games through gestures to increase the fun of waiting for the bus.
For example, if you are bored waiting for the bus, you can see the interactive game on the screen and wave your hand to participate. Maybe you can win a small prize, and the waiting time will become much more interesting.
Small-pitch LED displays not only allow passengers to see high-quality pictures but also provide more interactive experiences, making subway stations more interesting and intelligent.
6. 结论
After reading this article, do you have a new understanding of the application of giant LED displays in subway stations?
From visual impact to advertising effects to the improvement of commercial value, giant LED displays are obviously more than just a simple display tool.
It is changing our perception of subway station advertising and may even become the standard for future subway stations.
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