介绍
In the battlefield of community publicity, traditional posters, flyers, and banners have been “in service” for many years, but their limitations are becoming more and more obvious.
Slow information update, small coverage, lack of visual appeal… These problems give community managers a headache. So, can LED显示屏 become the “new favorite” of community publicity?
目录
1. The current situation and need for community publicity
1). Limitations of traditional community publicity methods
In the past, community publicity mainly relied on old methods such as posters, flyers, and banners. Posters are posted on the community bulletin board if the activity time is changed.
You have to reprint and post them, which is very troublesome, and those residents living deep in the corridor or on high floors may not see them at all.
Although flyers can be distributed to everyone, if the residents are not at home or there are not enough people to distribute flyers, many people will be missed.
Flyers are easily thrown away, and they will be wasted if thrown away. Banners are even simpler.
Just hang a slogan, which will become old in a few days after being exposed to wind and sun, and the content is too monotonous to attract people at all.
These traditional methods seem to save money and effort, but in fact, the effect is very poor.
The information is updated slowly, the coverage is small, and it is not good-looking, so it is difficult to attract everyone’s attention.
2). New needs for community publicity
Now the community is getting bigger and bigger, there are more and more people, and everyone’s demand for information is becoming more and more complicated.
The simple publicity methods in the past are no longer enough.
First, the publicity should be faster and more accurate. Community activities often change the time temporarily. If everyone is not notified in time, the activities will not be held.
Moreover, there are old people, children, and office workers in the community now. Everyone has different living habits, and the publicity must take care of everyone.
Secondly, the publicity should be more intuitive and better looking. Now, everyone is swiping their phones every day to see all kinds of fancy things.
The monotonous text posters can’t attract people at all. If you can use videos, pictures, or even interactive games, you will definitely attract more people.
Finally, the publicity should be more interactive. Residents not only want to passively receive information, but they also want to participate, such as making suggestions and feedback.
If there is a convenient channel for everyone to communicate with the community at any time, everyone’s enthusiasm will definitely be raised.
In short, community publicity can no longer be as simple and crude as before.
It must keep up with the times and use more efficient, interesting, and interactive methods to make residents really pay attention.
2. The current status of the application of LED display screens in community publicity
1). Application scope
Now, many communities have begun to use LED display screens.
In old communities, a small screen is usually installed at the gate or the door of the activity room, mainly to facilitate everyone to take a look at the notification when entering and leaving.
New communities are more particular, with more beautiful screens and more diverse locations.
Some are in the community square, and some are at the entrance of the building.
They can not only broadcast community notifications but also connect to the intelligent system to display practical information such as weather and traffic.
Commercial communities are even more lively. Large screens are installed in the lobby of office buildings and the entrance of 购物广场, playing various advertisements every day to attract people coming and going.
2). Application Frequency
The LED display screens in the community are usually used quite frequently. For example, weekly activity schedules, property notifications, and water and electricity maintenance will all be played on the screen.
During the holidays, the screen is even busier. In addition to playing holiday greetings, it will also play the highlights of the activities to make the whole community lively.
If there is an emergency, such as a fire or epidemic prevention and control, the screen can immediately switch to emergency mode and tell residents important information as soon as possible, which is much faster than posting posters.
3). Content type
The community LED display has everything. In terms of policy propaganda, if the 政府 has any new policies, the screen will play interpretation videos to help residents understand the policies.
Community activities are even more “frequent visitors” to the screen. Whether it is an event preview, live broadcast, or a review after the event, you can see it on it.
There are also many public service advertisements, such as environmental protection, civilized etiquette, and health knowledge, reminding everyone to be a civilized resident.
There are also many advertisements in commercial communities. Merchants’ promotional activities and new product recommendations will be displayed on the screen.
It is also very practical to advertise commercial activities in the community.
3. Why are LED displays suitable for use in communities?
There are many reasons why LED display screens are popular in the community. They are like “small loudspeakers” and “big drawing boards” in the community and are particularly suitable for conveying various information.
People come and go in the community, and sometimes residents are busy on the road or doing their own things and may not have time to stop and look at the posters carefully.
But LED display screens are different. They are bright and colorful, and they can attract everyone’s attention at a glance, even from a long distance.
For example, at the entrance of the community or in the square, the content on the screen can be seen from a distance, and residents can easily notice the information on it when passing by.
Things in the community change quickly; the activity time may be changed, and the notification content may be updated at any time.
If you use posters, you have to reprint and post them every time you update them, which is very troublesome.
But with LED display screens, you only need to move your fingers and change the content in the background, and the information on the screen can be updated immediately.
Whether it is a temporary notice, an event preview, or an emergency, it can be displayed for the first time, which is very convenient.
Nowadays, people, especially young people, like to watch videos and pictures.
Just reading text may be boring. LED display screens can play videos and pictures and can also add animation effects to make information vivid and interesting.
For example, the preview of community activities, playing a wonderful video, or showing a few photos of activities, residents will be more interested and more willing to participate.
Residents in the community have different schedules. Some go out early and return early, some stay at home during the day, and some come back at night. If you post posters, someone may miss the information.
But LED display screens can play 24 hours a day. No matter when you pass by, you can see the latest content, so no one will miss important information.
There is limited space in the community. If you post posters and hang banners everywhere, it will not only look messy but also affect the appearance. LED display screens are different.
They are small in size, easy to install, and can be designed beautifully according to the style of the community.
For example, installing a screen in the community square can be used as a decoration and can also spread information, killing two birds with one stone.
Some LED screens can also be connected to mobile phones, and residents can vote, leave messages, or participate in interactive games through their mobile phones.
For example, if a community organizes a voting activity, residents can directly operate on their mobile phones.
And the results can be displayed on the screen in real-time. Everyone feels particularly involved and the community atmosphere is more lively.
In short, LED screens are like “super propagandists” in the community, which are convenient and practical and can also make the community’s information dissemination more efficient and more interesting.
4. Factors affecting the application rate of LED screens
1). Cost factors
First of all, LED screens are not cheap to buy. Especially those with large screens and high definition.
The price can scare you, and it costs tens of thousands of yuan. This is a big problem for some old communities or communities with tight budgets.
In addition, it is not enough to just buy it back, it also needs to be installed. Installation also costs money.
Find a good location, build a rack, and run cables. If you encounter a complex environment, the cost will rise even more.
After using it, the electricity bill is also a considerable expense, which may cost tens or hundreds of dollars a day.
If there is a problem with the screen, the repair fee is even more painful, ranging from a few hundred to thousands.
The key is that you have to find someone who knows the business to maintain it. Otherwise, you can only stare at it if the screen is broken.
These costs add up, making many communities discouraged, and they think it is more practical to post posters and hand out flyers.
2). Technical threshold
Operating LED display screens is not a simple matter. Those control software are simply incomprehensible to ordinary staff in the community.
If the operation is improper, the screen will either be black or display messy content, which makes people laugh and cry. Moreover, the community is short of professional technicians.
Once the screen fails, you have to find someone outside to repair it, which is not only troublesome but also time-consuming.
Sometimes, the screen is broken and cannot be repaired for several days, and the promotional content cannot be updated, which makes residents anxious.
This technical difficulty makes many communities shy away from LED display screens, thinking it is too troublesome.
3). Residents’ acceptance
Although LED display screens look fancy, not everyone likes them. Some residents think that the screen is too bright and flickers a lot, which makes their eyes uncomfortable, especially at night, and they feel particularly dazzled.
Some residents also think that although the screen can display a lot of content, they are more accustomed to looking at traditional posters and flyers.
Especially the elderly, they feel more at ease holding flyers and looking at posters, and they are a little slow to accept such high-tech things.
Moreover, the community has been using posters and flyers for promotion, and everyone is used to it.
Suddenly changing to screens, many people can’t adapt to it all of a sudden.
These factors combined have caused some communities to encounter considerable resistance when promoting LED display screens.
4). Policy and management factors
If you want to install LED display screens in the community, you can’t just install them if you want to. First of all, the community’s management regulations may not allow it.
For example, some places stipulate that too large screens cannot be installed in the community.
Or there are strict restrictions on the brightness and playback time of the screen, fearing that it will affect the lives of residents.
There are also advertising policies. Outdoor advertising is now strictly controlled.
The content on the screen must be reviewed, and advertisements cannot be broadcast randomly. Public welfare content must account for a certain proportion.
Although these regulations have good starting points, they also cause a lot of trouble for the community when using LED display screens.
For example, if you want to broadcast some commercial advertisements to subsidize the cost, the policy does not allow it, so you can only give up.
These policy and management restrictions have also made many communities discouraged from using LED display screens, thinking that it is too troublesome.
5. 结论
After reading this article, do you have a new understanding of the application of LED display screens in community publicity?
Although it has many advantages, it also faces many challenges, such as cost, technology, residents’ acceptance, and policy management.
So, how should community managers weigh the pros and cons and find the most suitable publicity method for themselves? Perhaps future community publicity requires more innovation and experimentation.
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