介绍
In the bustle and hustle of the mall, how can the brand stand out and leave a deep impression on customers?
The creative LED display has become the “new favorite” of the mall atrium display with its unique visual effects and strong interactivity.
So, how can the 创意LED显示屏 achieve three-dimensional display in the mall atrium, and what value can it bring to brands and merchants?
目录
1. The visual impact of the creative LED display
这 3D LED显示屏 is like adding a “magic wand” to an ordinary screen, making the picture three-dimensional.
Imagine that you walk into a mall and see a big screen. The car displayed on it seems to be coming out of the screen, and it feels like it is right in front of you.
This effect is particularly shocking, as it can catch the customer’s eye at once, making them unable to help but take a few more glances, and their interest in the product also rises immediately.
This three-dimensional sense is like bringing something directly in front of you, making you feel that you can touch it with your hand, which is particularly real.
The dynamic picture display of the creative LED display is even more eye-catching. It is like a super smooth movie, with fast switching of pictures, but it does not look stuck at all.
例如，在一个 购物中心, when displaying a pair of sports shoes, the screen can show the picture of an athlete running in the shoes, or the dynamic function display of the product.
This kind of picture is more dynamic than a static picture, which can make people more easily attracted and interested in the product.
Moreover, these dynamic pictures can be adjusted according to different scenes and needs. For example, when displaying food, the picture can show the production process of the food, which makes people greedy.
The color performance of the creative LED display is also great, and the colors are as bright as the paint just dipped from the brush. Moreover, its creative design is more diverse.
For example, in some large-scale events or stages, LED displays can be spliced into various shapes, and can even be bent and folded to create a unique visual shape.
Coupled with creative content design, such as turning the screen into a starry sky, an ocean, or a futuristic sci-fi world, this unique visual effect can instantly catch the audience’s attention and immerse them.
In short, the visual impact of the creative LED display is really strong.
It brings a visual feast to the audience through 3D stereoscopic display, smooth, dynamic pictures, rich colors, and creative design, which makes people unforgettable.
2. The spatial utilization and layout advantages of creative LED display
The creative LED display is really powerful in space utilization and layout, and can be said to be a “space magician”!
It can make the best use of space according to different scenes and needs, and can also create super cool visual effects. Specifically, there are several advantages:
1). Can “deform” and fit perfectly into various spaces
The creative LED display is not like a traditional screen. It is very flexible and can be made into various shapes.
For example, if there are curved columns or curved walls in the atrium of a shopping mall, you can use a curved LED screen to fit it, and it looks like it is tailor-made.
This design not only integrates the screen and the building, but also turns the space that might have been wasted into a display area, which is very practical.
2). It can be spliced, and the display area can be as large as you want
The creative LED display can also be spliced, just like building blocks. You can put several small screens together to form a super large screen to display a super large picture.
For example, when you need to display a large picture at an event in a shopping mall or at a brand launch conference, the spliced screen can be very useful.
Moreover, the display effect of the spliced screen is very coherent, and it looks like a whole, which is particularly shocking.
3) A flexible layout can create a unique display space
Creative LED display screens can be flexibly arranged according to different needs.
For example, in a shopping mall, you can put the screen on the ceiling to make a “sky screen” so that customers can look up and see the wonderful content.
You can also make the screen into a ground screen so that customers can step on it and experience a different interactive experience.
This flexible layout method can create a variety of unique display spaces and attract customers’ attention.
4). Multi-screen interaction makes the display more interesting
Creative LED display screens can also realize multi-screen interaction. For example, in a shopping mall, customers can interact with the content on the screen through mobile phones or touch screens.
For example, the picture on the screen can change with the customer’s movements or gestures, or the customer can control the content on the screen through a mobile phone.
This interactive method can not only increase the customer’s sense of participation, but also make the display more interesting, attracting more customers to stay and watch.
In short, the creative LED display screen is particularly powerful in space utilization and layout.
It can create various unique display effects according to different scenes and needs, so that the space can be fully utilized, and at the same time, it can attract the audience’s attention and improve the display effect.
3. Creative LED display screen enhances the brand image of shopping malls
1). Enhance brand recognition
The creative LED display screen can enhance the brand image through a unique display method, making it stand out among many commercial entities.
For example, Shanghai CITIC Pacific Commercial Plaza uses LED system solutions.
Combining the building’s glass curtain wall, new composite materials and LED screens to create a unique “pixel box” and reconstruct a transparent, diverse and interactive urban landscape.
This innovative display method not only enhances the visual appeal of the mall but also enhances the brand’s recognition.
2). Enhance brand value
The high-end quality and visual effects of the creative LED display screen can significantly enhance brand value.
For example, the Xindaxin Building on Beijing Road in Guangzhou installed a 1,200-square-meter 8K ultra-high-definition naked-eye 3D curved screen.
Its high definition, wide viewing angle, brilliant colors, and realistic sound effects highlight the high-end image of the mall.
This high-quality display method not only enhances customers’ awareness of the brand but also enhances the overall value of the brand.
3). Successful cases of creative display
- Wuyue Plaza in Chengdu, China:
Its creative LED tree-shaped display (speaker screen), extending from the ground to the top, is shaped like a “bucket-shaped fish tank”, attracting many customers to stop and take pictures, and has become a popular check-in point for the mall.
- SHINSEGAE DUTYFREE THE SQUARE Mall in South Korea
A 3.5m×6m×1.5m inverted cube LED screen was installed in the mall.
It displays creative contents such as traditional Korean costumes, inverted buildings, and red high heels immersed in water.
It brings customers a unique visual experience and greatly enhances the brand value of the mall.
4. Commercial value and return on investment of creative LED display screens
1). Attract consumer traffic
Creative LED display screens are like “super eye-catching artifacts” in shopping malls, which can firmly grasp the attention of customers.
For example, there is a shopping mall in Madrid, where a transparent screen is installed in the atrium to form a multimedia space, which is filled with various cool videos, and the light and shadow effects are particularly good.
When customers pass by, they can’t help but stop to take a look, or even take photos and check in. In this way, the flow of people in the mall has increased significantly.
With more people, there are more opportunities to consume, and the sales of the mall will naturally increase.
Just like a shopping mall in Chengdu, after installing an interactive LED large screen, the mall became lively, customers stayed longer, their willingness to consume increased, and the business of the mall became better and better.
2). Increase advertising revenue
Shopping malls use creative LED display screens to rent advertising space, which is a good way to make money.
Imagine a super large LED screen with super cool pictures in the mall, which plays advertisements of various brands and attracts customers coming and going. The value of this advertising space must not be low.
There is an 8-story LED advertising screen on Broadway in New York. The advertising cost for 4 weeks is as high as 2.5 million US dollars.
This number is not small, which is enough to illustrate the advertising value of creative LED display screens.
To improve the attractiveness and delivery effect of LED display screen advertising, we must work hard on content and interaction.
For example, there is a shopping mall in Seoul that creates an immersive visual experience through light and shadow colors, making consumers feel as if they are in it. This unique experience can greatly enhance the attractiveness of advertising.
At the same time, the mall can also provide advertisers with detailed advertising effect data through data analysis services.
It helps advertisers better understand the effect of advertising, further improve the effect of advertising, and make advertisers feel that the money they spend is worth it.
3). Improve rental value
Creative LED display screens can also increase the rental value of surrounding shops.
Because of these cool display screens, the overall image and attractiveness of the mall have been upgraded, and merchants are naturally more willing to pay a high price to rent shops.
There is a mall in Madrid. After installing a creative LED display screen, the overall image of the mall has been improved, and the rental level has also risen accordingly.
In a shopping mall in Chengdu, the rent of shops around the area where interactive LED screens are installed has risen sharply.
Merchants are more willing to settle in these locations because they know there are more people flow and consumption opportunities here.
This growth is not only reflected in the direct increase in rent, but also in the brand’s preference for location.
Thereby further promoting the increase in rent, allowing shopping malls to obtain considerable rental income returns.
In short, creative LED display screens have brought real business value and investment returns to shopping malls by attracting consumer traffic, increasing advertising revenue, and improving rental value.
5. Future development trends and innovative applications of creative LED display screens
1). 技术创新与升级
In the future, creative LED display screens will become more and more powerful. For example, the 解决 of the screen will become higher and higher, the picture will be clearer, and the colors will be brighter.
Just like when you watch high-definition movies, the pictures on the LED screens in the future will be more realistic, making people feel like they are in the scene.
Moreover, these screens will be more energy-efficient, more power-saving to use, and less expensive.
For example, the current MiniLED and MicroLED technologies can make the screen thinner and lighter, and can also be made into various shapes, such as curved, transparent, and even foldable.
These technological advances will make the creative LED display screen take the display effect to a higher level and produce more eye-catching effects.
2). Expansion of intelligent interactive functions
The creative LED display screen will become smarter. For example, it can be combined with intelligent technology, and through motion capture technology, you can interact with the screen with gestures or movements.
Imagine that you stand in front of the screen and wave your hand to switch the screen, or walk into the virtual world on the screen.
Moreover, these screens can automatically adjust the 亮度 and color according to the surrounding environment, such as automatically brightening in dark places and automatically dimming in strong light places, so that you can watch more comfortably.
3). Exploration of new application scenarios
The application scenarios of creative LED display screens will become wider and wider, and they will no longer just be advertising screens in shopping malls.
For example, in theme parks, creative LED screens can be used to create an immersive experience, making visitors feel that they have really entered the virtual world.
In the field of education, creative LED screens can be used for immersive teaching, such as simulated flight, exploring the universe, and other scenes, making students’ learning more interesting.
In urban landscapes, creative LED screens can be used to decorate buildings and make cities cooler at night.
These new application scenarios will make commercial display models more diverse and bring new experiences to consumers.
In short, the future of creative LED display screens will be more exciting.
It will become clearer and more energy-efficient, smarter, and more interesting, and the application scenarios will become wider and wider.
These changes will allow it to play a greater role in future business and life.
6. 结论
The emergence of creative LED display screens not only brings a new visual feast to shopping malls but also provides strong commercial value for brands and merchants.
From attracting consumer traffic to enhancing brand value, from increasing advertising revenue to increasing rental value, creative LED display screens are becoming a new trend in commercial display with their unique advantages.
最后，如果你想了解更多关于LED显示屏的信息， 请与我们联系。
