介绍
How to make the highlights of new products deeply rooted in people’s hearts in a short launch time?
As a leader in modern display technology, the LED显示屏 is undoubtedly one of the best display tools. But do you know how to make the LED display screen perfectly present every detail, function and charm of new products?
目录
1. The core elements of the LED display screen are used to display the highlights of new products
A major advantage of LED display screens for displaying products is their high definition and high contrast.
Imagine that when you are watching an ultra-high-definition electronic product advertisement, every detail is clearly presented.
From the product’s appearance design, material texture, to functional demonstration, it can be perfectly displayed through high-definition pictures and videos.
For example, when displaying a high-end watch, the high-definition display screen can clearly show the scale on the dial, the gloss of the pointer and the texture of the strap.
High contrast makes the product more prominent and the details clearer.
For example, when displaying a white product against a black background, high contrast can make the product “jump” out visually and attract the audience’s attention.
This advantage of clarity and contrast makes the product display more vivid, and the audience is more likely to be attracted.
LED display screens can not only display static images, but also vividly display the functions and usage scenarios of products through dynamic videos and animations.
For example, when showing the camera function of a smartphone, showing the actual shooting pictures and effects through videos is more convincing than static pictures.
Moreover, LED display screens can also interact with the audience, such as through touch screens, gesture recognition or remote control, so that the audience can personally operate and experience the product functions.
This interactivity can not only enhance the audience’s sense of participation but also allow them to understand the advantages of the product more intuitively and increase their interest in the product.
LED display screens have very strong color expression capabilities and can truly restore the color of the product, allowing the audience to see the color effect of the product in a real environment.
This is especially important for displaying fashion products, home decorations, etc., because color is often one of the key factors to attract consumers.
In addition, LED display screens can also support a variety of color effects, such as gradient colors, transparent colors, etc., which can be flexibly adjusted according to the characteristics of the product and display needs.
For example, when displaying products made of transparent materials, transparent LED displays can create a unique visual effect, allowing the audience to feel the unique charm of the product.
The content of LED displays is very convenient to update, and can be easily updated through computers or other devices to display different products or information.
This makes it very suitable for scenes such as new product launches and 展览, and it can quickly adjust the display content according to different needs.
Moreover, LED displays can be customized into different shapes and sizes to adapt to various display scenes.
For example, it can be made into a curved display to display car interiors or a transparent display to display fashion accessories.
This flexibility and customizability allow LED displays to meet various complex display needs.
2. Specific display methods of new product highlights using LED displays
1). Opening animation and visual impact
The opening of the press conference is a key moment to attract the audience’s attention. Playing a carefully designed opening animation through the LED display can instantly ignite the atmosphere on the scene.
For example, at Apple’s new product launch, the opening animation often opens with a simple and technological picture, with light and shadow interweaving, and the product outline gradually appearing, instantly catching the audience’s attention.
This type of animation not only shows the appearance of the product but also creates a high-end, technological atmosphere through light and shadow effects.
The duration of the opening animation is recommended to be controlled within 15-30 seconds to avoid being too long and causing the audience to lose patience.
2). High-definition pictures and details display
The appearance and details of new products are important factors in attracting the audience.
Using the high-definition 解决 of the LED display to display high-definition pictures of the product allows the audience to clearly see every detail.
For example, when Rolex displays its new watches, it uses high-definition pictures to show the texture of the dial, the gloss of the hands, and the material of the strap, making the audience seem to observe the real object up close.
In addition, dynamic effects such as zooming in, zooming out, and rotating can be combined to further show the details of the product.
For example, when car manufacturers display new models, they combine 3D modeling and high-definition pictures to allow the audience to observe the appearance and interior of the vehicle from different angles.
This visual effect can greatly enhance the audience’s interest in the product.
3). Dynamic video and function demonstration
Dynamic video is an excellent way to show the functions and usage scenarios of new products. By making exquisite product display videos, the functional highlights of the product can be intuitively displayed on the LED display.
For example, when Xiaomi released its new smartwatch, the video showed the actual operation of the watch in terms of sports monitoring, health data tracking, message reminders and other functions.
The audience clearly saw the practicality and convenience of the product.
The video can include real-life scenes, such as the sports monitoring function of the watch when the user is running outdoors, or the scene of using the watch to control the mobile phone in the office.
This scenario-based demonstration can help the audience better understand the actual use of the product.
4). Data visualization:
For some new products with strong technical characteristics, the advantages of the products can be displayed through data visualization.
So that the audience can understand the performance and value of the products more intuitively.
For example, for a high-performance laptop, key data such as processor performance, graphics card performance, and battery life can be displayed through an LED display.
And compare with competing products through charts, comparison charts, etc.
This data visualization display method can not only allow the audience to quickly understand the advantages of the product, but also enhance the persuasiveness and credibility of the product.
For example, a bar chart can be used to show that the battery life of a new product is 30% higher than that of a competing product, or a line chart can be used to show the performance of a new product under different loads.
This intuitive data display can make it easier for the audience to accept the advantages of the product.
3. Use LED display screens to create an atmosphere on site
1). Stage lighting and display screens work together
At the new product launch site, lighting and LED display screens are like a good pair of partners, and they must work together to be outstanding.
For example, when the high-definition pictures of new products are displayed on the LED screen, the lighting should not be too glaring, but slightly softer, so that the audience can see the details on the screen more clearly.
If the new product focuses on the sense of technology, the lighting should be adjusted to cool blue or white light, which can instantly maximize the sense of the future.
In short, the lighting and display screen must be “in tune with each other”, one to display the content and the other to create the atmosphere, so that the audience can enjoy the viewing and feel the vibe of the scene.
2). Use lighting effects to enhance the visual effect of the display screen
Lighting is not only a tool to illuminate the 阶段， but also can “add points” to the LED display screen.
For example, when displaying new products, use spotlights to “circle” the display screen, and the new product will suddenly become the focus of the whole audience.
Or add some LED light strips around the display screen, and when the lights flash, the content on the screen will also appear more dynamic.
If the display screen is showing a dynamic video of a new product, the light can change color or flash according to the rhythm of the video.
For example, if the new product is in a sports scene in the video, the light flashes with the rhythm, and the audience’s attention will definitely be firmly grasped.
3). Realize the synchronous change of the light and the content of the display screen
In order to make the scene cooler, the light and the content of the display screen should be “resonant at the same frequency”.
For example, when the new product video plays to a certain feature highlight, the light suddenly lights up or changes color, and this feature is instantly highlighted.
Just like showing the sports monitoring function of a smart watch, the sports scene switches in the video, and the light flashes with the rhythm, and the atmosphere in the scene suddenly becomes tense and full of vitality.
This synchronous change can make the audience feel the highlights of the new product more intuitively, and it will also make the scene more rhythmic and the audience more excited.
4). Fusion of sound effects and display screen
If the sound effects and the content of the display screen can be “combined”, the atmosphere on the scene can be directly maximized.
For example, when the high-end design of the new product is displayed on the LED screen, play some soft electronic music, and the sense of technology will come out.
If you want to show the actual usage scenario of the new product, such as adding some wind sound when running, and adding some spatula sound when cooking, the audience will feel like they are really there.
Moreover, the size and rhythm of the sound effects should follow the content on the screen.
When the new product’s function is demonstrated at the key point, the sound effect is slightly louder, and the audience’s attention will be attracted immediately.
5). On-site layout and display screen position
The arrangement of the seats and display screens on the scene is also very important, so that the audience can see the screen clearly.
If the venue is large, put more display screens to prevent the audience from missing the wonderful content due to angle problems.
The height of the display screen should also be appropriate, so that the audience does not have to look up or down to watch, which is too tiring for the eyes.
It is best to arrange the seats in a fan shape or semicircle around the display screen, so that the audience’s sight can naturally focus on the screen, and everyone can enjoy the new product display comfortably.
In short, the lighting, sound effects and display screens must “debut in groups”, and the on-site layout must be reasonable, so that the atmosphere of the new product launch conference can be full, the audience can enjoy it, and the highlights of the new product can be perfectly displayed!
4. Things to note when displaying new product highlights
1). Don’t treat the audience as experts
When displaying new products, don’t confuse the audience with a bunch of professional terms.
For example, when you display a new camera, don’t just say “how many megapixels” or “how big the aperture is”, but tell the audience what benefits these features can bring.
For example, “the photos taken are clearer”or “the photos taken at night are not blurry”.
Most of the audience are not experts, and they are more concerned about what practical benefits the product can bring to them.
2). Highlight the key points and don’t pile up information
There are many highlights of new products, but you can’t pile them all up when displaying them.
Just like when you buy something in a supermarket, if the advertising information is too complicated, it will definitely be dazzling.
The same is true for new product display. Pick out three or five of the most powerful places to display, such as “ultra-long battery life”, “ultra-fast charging”, and “ultra-high-definition screen”.
Others can be mentioned slightly, but don’t steal the limelight. It’s better for the audience to remember a few key points at once.
3). The interactive session should be simple and interesting
The interactive session is set up to get the audience involved, but don’t make it too complicated.
For example, if you ask people to vote, just ask a simple question like “Which feature of the new product do you like most?”
Then announce the result on the spot. If it is too complicated, the audience may not want to participate.
The interactive session should be simple and interesting, so that everyone can participate easily and have fun.
4). The visual effect should be moderate
The visual effect of the LED display is very important, but don’t overdo it. For example, the lighting and sound effects should match the content of the display, but don’t let them steal the limelight from the new product.
The lighting should not be too glaring, and the sound effects should not be too loud. Otherwise, the audience’s attention will be completely distracted.
The visual effect is to set off the new product, not to “steal the show”.
5). On-site testing should be done in advance
When new products are displayed, there may be a live demonstration session.
For example, when showing the camera function of a new mobile phone, it must be tested in advance to ensure that there will be no problems on the spot.
If there is a problem with the on-site demonstration, the audience may lose confidence in the new product.
Test well in advance to ensure that each link goes smoothly, so that the audience can see the best side of the new product.
5. 结论
Through the introduction of this article, I believe you have a clear understanding of how to use an LED display to show the highlights of new products.
But remember, technology is only a means; the core is to let the audience feel the unique charm of new products.
Next time, when you plan a new product launch, you might as well start with these details and let the LED display become the strongest helper for you to display new products.
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