介绍
In the hustle and bustle of a job fair, how can recruitment information stand out and accurately reach every job seeker?
As the darling of modern technology, LED display screens are becoming the focus of the recruitment site with their unique advantages.
So, how to cleverly use LED显示屏 to maximize their value at job fairs? This article will reveal them to you one by one.
目录
1. Advantages of using LED display screens at job fairs
1.1). Fast update:
The situation at the job fair is changeable.
If the company temporarily adjusts the recruitment position or requirements, the LED display screen can be changed immediately.
Job seekers can see the latest information and will not run errands in vain.
1.2). Lots of content:
One screen can display a lot of content. Companies can put their own profiles, job lists, requirements, contact information, etc., on it, and they can also display them in partitions.
It is much more convenient for job seekers to find information, and they don’t have to look around like flipping through a book.
1.3). Clear to see:
Whether indoors or outdoors, whether the light is bright or dark, the LED display screen can clearly display the information, so there is no need to worry about not being able to see clearly.
2.1). Eye-catching:
In a job fair where there are many people and eyes, a large and bright LED display can easily attract people’s attention, making the company’s booth more conspicuous, and job seekers can see it from a distance.
2.2). Demonstrate strength:
Companies can play their own promotional videos, display products or achievements on it, so that job seekers can intuitively see the company’s strength and advantages, and have a better impression of the company, and be more willing to apply.
2.3). Accurate attraction:
Companies can display relevant content on the screen according to the type of talent they want to recruit.
For example, if you want to recruit technical talents, you can display more technical achievements, and if you want to recruit design talents, you can display more design works, so that you can attract the right talents more accurately.
3.1). Convenient management:
The organizer can publish information about the job fair in real time through the LED display, such as the activity process, precautions, etc., and can also notify everyone in time when an emergency occurs, making the scene more orderly.
3.2). Interactive and interesting:
The company can ask some interactive questions on the screen, or show some interesting activities to let job seekers participate.
This will not only increase the interaction between the two parties but also allow job seekers to have a deeper understanding of the company and make the atmosphere of the job fair more active.
3.3). Improve efficiency:
The LED display can also be connected to the management system of the job fair to monitor the situation on site in real time, such as which booth has too many people or too few people.
The organizer can make timely adjustments to make the job fair go more smoothly.
2. How to design the content of the LED display at the talent recruitment fair?
1). Company information display
First, put the company’s name in the most conspicuous place so that everyone can see it clearly.
Then, briefly talk about what the company does, such as “Our company is in the Internet industry. It has been 10 years and now has hundreds of people!”
Then talk about the strengths of the company, such as “Our technology is superb, our products are very popular in the market, and the company atmosphere is very good, everyone is very united.”
Finally, you can put some photos or short videos to show the office environment, such as “Look at our office, it is spacious and bright, and there are various leisure areas. You can play games to relax when you are tired from work.”
This will give job seekers a good impression of your company at first glance.
2). Display of recruitment information
Here comes the key point, which is the recruitment information. Write the name of the position to be recruited in large letters, such as “Software Engineer Recruitment 5 people!”
Then briefly talk about the requirements: “You must know Java, and computer majors are preferred.”
Again emphasize the advantages of the position, such as “This position has great development space, the salary is also considerable, and there are various training opportunities.”
Finally, tell job seekers how to apply, “Send your resume to this email address, we will contact you as soon as possible after receiving it.” In this way, job seekers will know how to operate very clearly and will not be confused.
3). Interaction and publicity
Interaction is very important and can make the job fair lively.
You can ask some interesting questions on the screen, such as “What benefits do you want to get in the company most?” or “What do you expect from your future work?” This will attract job seekers to participate and let you know their true thoughts.
You can also put some small videos of the company, such as “Look at the development history of our company, from a small team to the current big company, it is very fulfilling!” or “Look at our employee activities, everyone goes out and has dinner together, it’s super fun.”
Finally, if the position is full, update the information in time, “This position has been filled, thank you for your attention!” This will make the job seekers not go in vain and make the job fair more orderly.
Through such content design, the LED display can play a big role in the talent recruitment fair, make job seekers interested in your company, and make the job fair smoother.
3. Where is the LED display generally installed at the talent recruitment fair?
1). Central position of the hall
Putting the LED display in the center of the hall is the focus of the whole venue. Why? Because this place has the widest view, no matter where you stand in the job fair, you can see it at a glance.
If you put some overall information about the job fair, such as the activity process, precautions, etc., it would be very convenient.
Think about it, job seekers who have just entered the door can see this key information when they look up, and they will know what to do next at once, which will reduce a lot of confusion.
Moreover, the information dissemination range of this position is very wide, and many people can see it at the same time.
If there is any important notice, it will be placed on the LED display screen in the central position, which will definitely be the most conspicuous and no one will miss it.
2). Above or behind the company booth
Putting the LED display screen above or behind the company booth is an excellent place for the company to show itself.
Why? Because it is highly targeted here, and each company can show its best products.
For example, the company can write its advantages and job highlights on it, so that job seekers can see them at a glance when they pass by.
In this way, job seekers’ interest in the company will rise all of a sudden, and they will naturally stay for a while and learn more about it.
Moreover, the display screens at this location are closely integrated with the booths, so job seekers can find the company booths more easily, which improves recruitment efficiency.
3). Entrance or conspicuous location
The entrance or a particularly conspicuous place is the first step to catch the attention of job seekers.
Why? Because this is the first place that job seekers see when they enter the door. If some important information or highlights of the company are placed, it will definitely leave a good impression on job seekers.
Think about it, as soon as you enter the door, you will see a large screen showing the highlights of the job fair or the advantages of the company. Isn’t this immediately attractive?
Moreover, the information at this location can guide job seekers to better participate in the job fair, let them know what fun there is in the job fair, what good opportunities there are, which will increase their participation.
4). Rest area or near the information desk
Near the rest area and the information desk, this is where job seekers stay the longest. Why? Because everyone either rests here or asks questions, and the time is relatively ample.
If the LED display is placed here, job seekers can continue to look at the recruitment information during their breaks or consultations.
In this way, the exposure of the information is increased, and the questions that job seekers may have during the consultation process can also be answered.
Think about it, while waiting for consultation, job seekers can look up and see some useful information, which is quite convenient.
5). Outdoor or outside the entrance
Outdoor or outside the entrance, this is a good place to attract people’s attention. Why? Because this place is more conspicuous and passers-by can see it at a glance.
If the LED display is placed here and some information about the job fair is displayed in advance, it will definitely attract many job seekers passing by.
Think about it, a large screen is swaying at the door, showing the highlights of the job fair, which will attract people to come in and take a look.
Moreover, the display screen in this position can also serve as an advertisement, expand the influence of the job fair, and let more potential job seekers know that there is such a job fair, which will increase the number of participants.
4. What should be written on the LED display screen at the talent recruitment fair?
1). Be concise and clear
At a job fair, the content of the LED display must be concise and clear. Job seekers usually quickly browse various information at the job fair, so the information cannot be too complicated.
For example, the job requirements can be summarized in a few short points, such as “Software Engineer: Familiar with Java, project experience, bachelor’s degree or above”.
At the same time, key information should be highlighted, such as the company name, job title, key requirements, and contact information.
You can write “XX Technology Company recruits software engineers, booth number A12, scan the code for details”. In this way, job seekers can grasp the key points at a glance and will not be confused by too much information.
2). Dynamic update
A big advantage of LED display is that it can dynamically update information. Update recruitment information in a timely manner, such as when a position is full or a new position is added.
For example, you can display “Attention: Software Engineer position is full, thank you for your attention!” This can prevent job seekers from wasting time on positions that have already ended.
In addition, it is also important to announce corporate activities in advance, such as on-site interviews, written tests, interactive games, etc.
You can write “14:00, booth A will conduct on-site interviews, and interested job seekers are welcome to participate.” This will attract more people to participate in the event and improve the interactivity of the job fair.
3). Visual appeal
The content of the LED display should be visually attractive so that it can catch the attention of job seekers. In terms of color matching, use bright colors, but not too glaring.
For example, blue and white are a good match, which is both simple and generous.
The font size is also critical. Make sure the font size is moderate and can be seen even from a distance.
For key information, such as company name and job title, a slightly larger font can be used. In this way, job seekers can easily see important information from a distance and will not miss any opportunities.
4). 互动性强
The content of the LED display should focus on interactivity, so that the job fair can be more lively and interesting.
Display the contact information of the recruiter, such as mobile phone number, WeChat QR code, etc.
You can write “Contact: Manager Zhang, Phone: 123-4567-8901, scan the code to add WeChat to learn more.”
At the same time, job seekers are encouraged to participate in the interaction, such as scanning the code to get more information, participating in the lottery, etc.
You can write “Scan the code to participate in the lottery and win exquisite gifts”. This will not only increase the interaction between job seekers and companies, but also make the atmosphere of the job fair more active.
5). Information complementarity
LED display screens and other display elements should cooperate with each other to form a complete information display system.
LED display screens can display dynamic information, such as corporate promotional videos, real-time job updates, etc.
Paper posters can display static information, such as key job information, corporate logos, booth numbers, etc.
In this way, job seekers can obtain dynamic information through LED screens at a distance, and can quickly check key information through paper posters at a close distance.
For example, the LED screen displays corporate promotional videos, and the paper posters display key job information and booth numbers.
At the same time, the LED screen can also cooperate with the explanation of the recruiter. When the recruiter explains, the LED screen displays the relevant content simultaneously.
For example, when the recruiter talks about the job requirements, the LED screen displays the job introduction simultaneously.
6). Friendly reminders
LED display screens can also be used to issue some friendly reminders to make the job fair more humane. You can publish the overall information of the job fair, such as the process of the event, precautions, etc.
For example, “The job fair will end at 16:00, please arrange your time reasonably.” You can also provide some practical tips, such as the location of the rest area, drinking water points, etc.
For example, “The rest area is on the left side of the hall, and free drinking water is provided.” These tips can make job seekers more convenient at the job fair and enhance their overall experience of the job fair.
7). Corporate image display
Finally, LED display screens are also a good opportunity to display the corporate image. You can display the core advantages of the company, such as corporate culture, employee benefits, etc.
For example, “We provide competitive salaries and a complete employee welfare system.”
You can also display some of the company’s activities, such as team building and training, so that job seekers can understand the company’s working atmosphere.
For example, “We organize team-building activities regularly, and the team atmosphere is great.”
Through these contents, job seekers can not only understand the company’s recruitment information, but also have a comprehensive understanding of the company, thereby increasing their favorability towards the company.
Through the above content design, LED display screens can play a better role in talent recruitment fairs, attract job seekers’ attention, and improve the dissemination effect of recruitment information.
5. 结论
By carefully designing the content and layout of the LED display, companies can not only efficiently transmit recruitment information but also fully demonstrate their strength and charm to attract more outstanding talents.
In the fiercely competitive talent market, an excellent LED display solution may be the key to your successful recruitment.
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