介绍
In today’s highly competitive market, how to make your brand stand out and attract the public’s attention?
Traditional advertising methods seem to be unable to meet the needs.
So, is there an innovative, efficient and cost-controlled propaganda method? The answer is yes!
移动卡车LED显示屏, this propaganda tool that combines high technology and mobility, maybe the answer you have been looking for.
目录
1. Introduction to mobile truck LED display
Mobile truck LED display is an innovative advertising tool. It displays advertising content to the audience in a dynamic and high-definition way by installing LED display on the truck body.
It combines the high brightness and high definition of LED display technology with the mobility of trucks and can realize advertising dissemination anytime and anywhere.
Its characteristics are:
1). 高 亮度 和高清
The screen of this thing is very bright, and the content can be seen clearly even under the sun.
Moreover, the screen 解决 is high, the images and text are very delicate, and there is no pressure to play high-definition videos. It looks comfortable and easy to attract people’s attention.
2). Strong mobility
Because it is mounted on a truck, it can go anywhere. Whether it is the streets and alleys of the city, the busy commercial district, or even the event site, you can see it.
It displays advertisements while running, which is much better than those fixed billboards and can reach more people.
3). Rich content
Its screen can play pictures, texts, videos, and everything else. Whether it is brand advertising, promotional activities, or public welfare activities, it can be handled.
It can flexibly adjust the content according to different scenarios and needs to make the advertisement more attractive.
4). Remote control
This display is very convenient. You can update the advertising content remotely through a mobile phone or computer without going to the site to operate.
And you can adjust the content played at any time according to your needs, which is especially suitable for those scenarios where information needs to be updated quickly.
2. Promotional advantages of mobile truck LED display
The biggest advantage of mobile truck LED display is that it can run everywhere.
Unlike those fixed billboards that can only stay in one place, mobile trucks can drive to every corner of the city.
For example, if a newly opened milk tea shop wants to promote its products, it can drive the truck near the school in the morning to attract students.
Go to the office building at noon to attract office workers; go to the business district in the evening to attract people shopping.
In this way, you can reach many different people throughout the day, and the advertising effect will naturally be better.
This display is particularly bright and colourful, and you can see it clearly even in the sun. It can also play dynamic pictures and videos, which is much more interesting than rigid billboards.
For example, if a car 4S store wants to promote a new car, it can play a wonderful driving video on the screen to show the performance and appearance of the vehicle.
This vivid picture will definitely attract the attention of passers-by and make people unable to help but take a few more glances.
Mobile truck LED display is really cost-effective. Compared with those outdoor billboards and TV advertisements that cost tens of thousands or even hundreds of thousands of yuan, its cost is much lower.
For example, if a small clothing brand wants to promote its products, if it chooses to rent billboards in busy areas, it may cost tens of thousands of yuan a month, and the content cannot be changed at will.
However, if you use a mobile truck LED display, you may only need tens of thousands of yuan to get the equipment, and you can also update the content at any time according to the event.
From the perspective of effect, the mobile truck has a wider coverage and is very cost-effective.
The content of this display can be changed at any time, which is very convenient.
For example, a supermarket suddenly launched a limited-time promotion, and it can update the promotion information on the screen within a few minutes without having to go to the site to operate.
It can be remotely controlled through a mobile phone, and you can change it whenever you want and watch it whenever you want.
It is particularly suitable for situations where you need to adjust the content quickly.
Step 1: Promotional content design and creative strategy
1). Content planning and creative conception
1.1). Design content according to brand positioning and promotional goals
If you want to make the advertisement attractive, you must first know what your brand is like and what information you want to convey.
For example, if it is a high-end brand, the advertisement should appear grand and exquisite.
If it is a brand for young people, it can be more lively and interesting. For example, a sports brand wants to promote a new running shoe, and its positioning is young and energetic.
Then the content of the advertisement can be designed as a scene of a group of young people running on the streets of the city, accompanied by dynamic music, which can instantly capture the hearts of the target audience.
1.2). Creative conception method
Creativity is the soul of advertising. It cannot be just a simple writing of a few words and putting a picture. For example, combining hot topics is a good method.
If everyone is discussing environmental protection recently, the brand can create creativity around environmental protection.
For example, a beverage brand can show a young man using recyclable materials to create a creative work in an advertisement.
With the copywriting of “Environmental protection starts with me”, it not only takes advantage of hot topics but also conveys the brand concept.
Storytelling is also very important. For example, a cosmetics brand can tell a story about an ordinary girl who becomes confident and beautiful after using the product, instead of dryly saying how good the product is.
2). Visual elements and screen design
2.1). Choose the right font, colour matching and screen layout
Font, colour and screen layout are all critical. For example, the font should be clear and easy to read, not too fancy. Colour matching is also very important.
For example, fresh and natural brands can use light green and white, and high-end brands can use black and gold.
The layout of the screen should be simple and not too messy. For example, a travel advertisement can have a blue sky and white clouds, with the name of the travel destination in the middle, which is simple and beautiful.
2.2). Use animation, video, and special effects to enhance the appeal
Animation, video, and special effects can make the advertisement come alive.
For example, a technology company can use animation to show the internal structure and function of the product to make the audience understand it at a glance.
Video is more intuitive. For example, a food brand can play a video of food production accompanied by tempting music, which makes people greedy after watching it.
Special effects can also increase the fun. For example, a car advertisement can use special effects to show the scene of a car speeding on a virtual track, which is particularly cool.
3). Copywriting and information communication
3.1). The simplicity of the copy and the prominence of the core information
The copy must be simple and clear, and cannot be verbose. For example, a mobile phone advertisement can have the copy “super long battery life, play anytime, anywhere”, directly pointing out the core selling point of the product.
The core information should be highlighted. For example, the copy for a gym advertisement can be “30 days to make you a new look”, which makes people remember the key points at a glance.
3.2). Ways to attract the audience
Humour, suspense, and emotional resonance are all good methods. For example, a snack advertisement can use humorous copy: “Are you hungry? Come and take a bite, and you will be instantly full of blood!”
Suspense is also very attractive. For example, an advertisement for a suspense novel can be written: “There is only one truth, come and reveal it!”
Emotional resonance is also very important. For example, a maternal and child brand can be written: “For the sake of children, we guard every moment with our heart.”
Step 2: Promotion route and time planning
1). Target area and audience analysis
1.1). Determine the distribution area of the target audience through market research
Before starting the promotion, you must first figure out where the target audience is.
For example, a newly opened gym, its main audience is young people and office workers.
Through market research, it can be found that these people are mainly concentrated in commercial areas with dense office buildings and surrounding residential areas.
If it is a high-end luxury brand, the target audience may be concentrated in high-end residential areas and high-end shopping malls. By analyzing these data, you can determine the key promotion areas.
1.2). Analyze the differences in promotion effects in different areas
The promotion effects of different areas are definitely different.
For example, in commercial areas, there is a large flow of people during the day, office workers come and go, and the advertising exposure rate is high, but there are fewer people at night.
Residential areas are the opposite. There are few people during the day, and the flow of people will increase at night when everyone gets home from work.
Transportation hubs (such as subway stations and bus stops) have a large flow of people, but the stay time is short, which is suitable for advertisements that quickly attract attention.
For example, if a coffee brand is promoting near a subway station, it can quickly display a picture of a cup of coffee, accompanied by “a cup of coffee, wake up your every day”, and the effect will be very good.
2). Route planning and time arrangement
2.1). Design a reasonable promotional route according to the target area
When planning the route, be sure to avoid traffic congestion. For example, during peak hours in the morning and evening, try not to drive on the main road and choose some small roads or slightly remote places.
For example, if a restaurant wants to promote at noon, it can plan a route through an area with concentrated office buildings, arrive early, and avoid traffic congestion during the lunch rush hour.
At the same time, the route should try to cover multiple target areas, such as passing through the commercial area first and then the residential area, so that more people can see the advertisement.
2.2). Analyze the promotion effect in different time periods
The effect of advertising is different in different time periods. The light is strong during the day.
So the brightness and clarity of the advertisement are very important; although the light is dim at night, people may be more relaxed and more easily attracted.
For example, if a nightclub promotes at night, it can use cooler lights and music to attract the attention of passers-by.
During the day, it is suitable to show clear product details, while at night, more dynamic images can be used to attract people.
Reasonably arrange the promotion time. For example, in commercial areas, the best effect is from 8 to 10 in the morning and from 12 to 2 in the afternoon; in residential areas, the best effect is from 6 to 9 in the evening.
3). Combine with offline activities
3.1). Combine mobile truck LED display promotion with offline activities
The mobile truck LED display combined with offline activities will have a better effect.
For example, if a shopping mall holds a promotion, it can let the truck promote in the residential and commercial areas around the mall a few days before the event to preview the content of the event in advance.
On the day of the event, the truck can be parked at the entrance of the mall to show the wonderful moments of the event and attract passers-by to enter the mall.
For example, if a car brand holds a new product launch, it can let the truck show the appearance and highlights of the new car on the main roads of the city a week before the launch to whet the audience’s appetite in advance.
3.2). Enhance the promotion effect through on-site interaction
On-site interaction is a good way to improve promotional effects. For example, at the event site, the truck can set up an interactive session.
Let the audience scan the code to participate in the lucky draw or take photos on the spot and upload them to social media to win small gifts.
This will not only attract the audience’s attention, but also allow them to actively participate and increase the brand’s exposure.
For example, a beverage brand can promote itself at a music festival by asking the audience to take photos in front of a food truck and add the brand slogan.
Then upload it to social media, so that the audience can further expand the promotion through WeChat Moments, Weibo, etc.
5. About the technical guarantee and equipment maintenance of mobile truck LED display
Before and after each trip, carefully check the display screen, power cord, and various connecting parts.
If the screen is found to be flickering or the power supply is hot, it needs to be repaired immediately.
Perform a comprehensive inspection every six months to check whether the lamp beads are damaged and the interface is loose, and replace them in time.
At the same time, check the installation environment to avoid overheating, humidity, or poor ventilation.
It is very important to clean the display screen. Outdoor screens should be cleaned once a week, and indoor screens should be cleaned once a month.
Use a special cleaning cloth and detergent to wipe gently, and avoid using rough cloth or corrosive detergent.
Be sure to turn off the power and unplug the plug before cleaning to prevent static electricity from damaging the screen.
At the same time, clean the surrounding environment to prevent dust from accumulating again.
The playback device needs to have a large-capacity hard disk to store a large amount of advertising content.
The player should be stable and support multiple formats of video, pictures, and audio to avoid stuttering during playback.
In addition, the equipment needs to be sturdy and durable to withstand the bumps of the moving truck.
Choose software that supports automatic playback, which can automatically switch ads according to the schedule and reduce manual operation.
If the software supports remote control, you can use your mobile phone or computer to update the advertising content at any time, which is simpler and better.
Prepare spare display screens, players, and power supplies in advance so that they can be quickly replaced in case of failure.
Develop a detailed emergency maintenance process and clarify the maintenance personnel, tools, and troubleshooting methods.
For example, when the screen is black, first check whether the power cord is loose, then check whether the player is frozen, and troubleshoot the problem step by step.
Check the power cord and data cable regularly to ensure that there is no looseness or aging, the grounding is normal, and avoid reverse connection of the neutral wire and the live wire.
If a short circuit or smoke is found, turn off the power immediately and ask a professional to repair it.
Observe the pixels on the screen and replace the module in time if abnormalities are found.
Use the control software to regularly update the driver, optimize the display effect, and prevent screen burn-in.
If the screen flickers, first check whether the signal cable is loose. If it does not work, try restarting the player.
6. 结论
Through well-designed promotional content, scientific and reasonable route planning, and reliable technical support, the mobile truck LED display can undoubtedly bring a new promotional experience to the brand.
It can not only cover a wide audience, but also attract their attention in a unique way and enhance brand awareness.
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