介绍
Has the profit model of ski clubs reached a bottleneck? How to stand out in the fierce market competition and achieve extra profits?
Perhaps the answer lies in a small LED显示屏! It can not only improve the club’s operating efficiency but also become a new profit growth point.
目录
1. Basic application of LED display screens in ski clubs
In the ski club, the LED display screen is like an “information manager”. During the competition, it can display the scores and rankings of the players in real time.
It allows the audience to know who is leading and who is lagging behind at the first time, just like watching the scoreboard of a football game.
If the club has any activities, such as skiing courses, novice experience classes, or coach introductions, this information can also be seen at a glance on the screen.
If there is an emergency, such as bad weather, temporary closure of the ski slope, or urgent safety tips, the LED display screen can immediately spread the news so that everyone can see it and avoid confusion.
In short, with this screen, information transmission is much more convenient, and everyone does not have to ask everywhere.
LED display screens can also be used as “atmosphere makers” in ski clubs.
Imagine that you are waiting for your friends in the rest area, and the screen suddenly starts to broadcast a wonderful skiing competition live or replays the cool moves of a master. Isn’t it exciting?
Moreover, it can also play some interesting skiing videos, such as funny skiing mistakes or animations that teach novices how to turn and brake, which are both fun and useful.
If the club wants to create some atmosphere, such as playing some snow scene videos with Christmas music at Christmas or playing some cool snow scenes in summer so that tourists can feel the coolness of skiing in advance, LED display screens can easily do it.
In this way, the ski club is not only a place for sports but also a fun and interesting space.
LED display screens can also help the club “make money” in ski clubs. It can play various advertisements, such as new skis and ski suits of ski equipment brands, or discounts from restaurants and shops around the club.
These advertisements can not only attract the attention of tourists but also bring additional advertising revenue to the club.
Moreover, members can also display their skiing photos or interesting videos on the screen.
For example, “My first skiing experience” and “My first jump on the snow mountain.” This personalized display can make them feel more at home and willing to spend more time and money in the club.
In this way, the LED display not only helps the club make money but also improves the satisfaction of members.
In the ski club, the LED display can also be used as a “signpost.” The club’s venue is usually large, and novices can easily get lost.
At this time, the screen can be very useful.
It can display the layout of the venue and tell tourists where the beginner and intermediate trails are, where the cable car is, and where the restaurant and toilet are if the club holds an event.
For example, a children’s skiing competition or a novice training camp, the screen can also guide everyone to the event site and tell everyone the process and precautions of the event.
In this way, tourists can easily find where they want to go without asking for directions everywhere, and the operation of the ski club is smoother.
Method 1: Use LED display screens for advertising
The advertising space of the ski club is actually very valuable! Why? Because people who come to ski are basically rich, fun-loving, and sharing-loving people.
Most of them are between 25 and 44 years old, either ski enthusiasts, those who come with their families, or professional athletes.
These people have high spending power, with an average of 500 yuan per skiing trip, and many people spend tens of thousands of yuan on skiing every year.
Think about it: aren’t these people the “big customers” that brands want to capture the most?
How to attract brands to advertise
1). Identify the target group:
Ski clubs can use member data to draw a “customer portrait” for brands.
For example, tell brands that most of the members who come here are high-income, sports-loving young people so that brands can accurately advertise to the right people.
2). Use social communication:
Now, everyone loves to share their skiing experiences on social media.
The club can cooperate with brands to organize some offline activities or online interactions to encourage members to share and spread the advertisements more widely.
3). Diversified advertising formats:
In addition to advertising on LED screens, you can also combine club activities, such as live broadcasts of skiing competitions and novice experience classes, and cleverly implant brand elements into them.
For example, during live broadcasts of competitions, let the brand logo show up; or in novice classes, recommend the brand’s ski equipment.
4). Create successful cases:
If you can successfully cooperate with some big brands, you can attract more brands. Just like Songhua Lake Ski Resort, after cooperating with big brands such as Burton and Glenfiddich, other brands saw good results and naturally wanted to try it.
5). Provide customized services:
The needs of brands are different. Some may want to show up more during the competition, and some may want to show more in the novice area.
The club can provide customized advertising plans according to their needs, such as the time and frequency of advertising, or put it in a specific area so that the brand feels that the money spent is worth it.
In short, making good use of the LED display screen as an advertising tool can not only help the ski club earn advertising fees but also make the brand feel that it is worth the money and everyone can be happy!
Method 2: Create a brand promotion window for ski clubs
The LED display is like a “super billboard” for the ski club, which can be used to show the club’s “excellence”.
It allows people who come here to remember the club’s good points at a glance, and can also attract more people to play, indirectly boosting consumption. Specifically, it can start from the following aspects:
1). Show brand image
The brand image of the club is very important, just like a person’s “face.”
Through the LED display, you can play a carefully produced brand promotional video to show the club’s logo, slogan, and those slogans that make people’s eyes shine.
For example, “Here, enjoy the charm of ice and snow!” or “Skiing, start here!” These contents can help tourists quickly remember the club’s brand and leave a good impression.
2). Highlight special services
Every ski club has its own “specialty.” For example, some clubs have super long ski slopes, some have super gentle slopes suitable for novices, and some have professional ski coach teams.
Through the LED display, these special services are displayed so that tourists can see them at a glance.
For example, play a video to show the club’s ski slope panorama or show the professional movements of coaches in teaching so that tourists can feel the club’s dedication.
3). Show historical achievements
If the club has a proud history, such as hosting large-scale skiing events, or famous athletes have trained here, then it must be displayed!
Through the LED display, you can play some exciting moments of the event or display the honorary certificates and trophies won by the club.
For example, play a video to review the major events held by the club in the past few years, so that tourists can feel the “status” of the club and increase their trust in the club.
4). Attract more members and tourists
When tourists see that the club has a good brand image, great service, and glorious history, they will naturally be more willing to join the club or recommend it to their friends.
For example, when tourists see the club’s exclusive member activities displayed on the LED screen in the rest area, they may be tempted and scan the code to apply for membership on the spot.
Or, when tourists see that the skiing competition held by the club is very exciting, they may decide to bring friends with them next time, which can indirectly drive consumption growth.
In short, displaying the club’s brand image, special services and historical achievements through LED screens can not only enhance the club’s popularity and reputation but also attract more people to play and drive consumption.
Method 3: Organize interactive activities and live broadcasts of events
The LED screen is not only a tool for displaying information but also an “interactive artifact” for ski clubs!
Through it, various fun activities can be held, and exciting events can be broadcast live so that members and tourists can have fun and make the club more attractive.
1). Organize interactive activities
The ski club can use LED screens to organize some super interesting interactive activities to let members and tourists participate. For example:
1.1). Skiing skills challenge:
Set up a “challenge area” on the LED screen to let members and tourists show their skiing skills, such as “360-degree rotation of single board” and “continuous turning of the double board.”
Everyone can sign up on the spot and then project their performance video on the screen, let others vote for the coolest action, and the winner can also get prizes, such as free ski tickets or ski equipment.
1.2). Photography Contest:
Everyone likes to take photos when skiing, so why not hold a photography contest?
Visitors can take photos of the most beautiful moments in the club and upload them to the LED screen via their mobile phones.
Everyone can vote for the best photos, and the winner can get a club souvenir or a coupon for the next ski trip.
1.3). Lottery:
Set up a lottery area in the lounge or lobby and randomly draw lucky numbers through the LED screen.
For example, members and visitors can register at the front desk, and then the screen will scroll to display the numbers.
The number that stops is the lucky winner, and the prize can be a free skiing course, a dining voucher, or a discount voucher for ski equipment.
This kind of activity can not only increase everyone’s sense of participation but also make everyone look forward to it when they are resting.
2). Live broadcast of events
Ski clubs often hold some events or activities, and LED display screens come in handy at this time. For example:
2.1). Live broadcast of ski events:
If the club has a competition, such as a children’s skiing competition or an adult skiing challenge, the competition site can be broadcast live through the LED screen.
In this way, those who are in the rest area or restaurant can also see the highlights of the game and cheer for their favorite players.
Moreover, the live broadcast can be accompanied by commentary to introduce the background and skills of the players so that the audience can see more clearly and more interestingly.
2.2). Live broadcast of club activities:
In addition to the competition, other activities of the club can also be live broadcast. For example, novice skiing experience classes, ski equipment trial activities, or the club’s anniversary activities.
Through live broadcasts, those who cannot participate on-site can also feel the atmosphere of the event and increase the influence of the club.
The ski club can not only increase the sense of participation and experience of members and tourists by holding interactive activities and live broadcasts of events.
It can also let more people know about the club’s exciting activities and enhance the club’s popularity and attractiveness.
Method 4: Cooperation with surrounding businesses
There are usually many hotels, restaurants, shops and other businesses around ski clubs. By working together, a small business circle of “mutual benefit and win-win” can be formed.
Through LED display screens, ski clubs and surrounding businesses can share resources and recommend customers to each other so that everyone can benefit.
1). How to cooperate?
1.1). Recommend customers to each other
The ski club can recommend surrounding hotels, restaurants and shops on its LED display.
For example, display the hotel’s discount information and tell tourists, “If you are tired of skiing, it is super comfortable to stay here!”
Or recommend the restaurant’s special dishes, “After skiing, come here to eat barbecue and warm up your body!” Surrounding businesses can also recommend the ski club on their screens to attract tourists to ski.
In this way, tourists can not only enjoy the fun of skiing but also find accommodation and food conveniently, and everyone is happy.
1.2). Share resources
The ski club and surrounding businesses can share some resources. For example, club members can enjoy discounts at partner hotels or exclusive discounts at partner restaurants.
In turn, hotel and restaurant guests can also enjoy the club’s ski discount packages.
Through the LED display, this discount information can be displayed to attract more tourists to participate.
For example, the screen can display activities such as “staying in the hotel to get a ski ticket” or “spending a certain amount, skiing discounts.”
1.3). Jointly organize activities
If everyone organizes activities together, the effect will definitely be better! The ski club can jointly organize theme activities with surrounding businesses.
For example, at the beginning of the ski season, we can organize an “Ice and Snow Carnival” together.
The club provides ski resorts, the hotel offers accommodation discounts, the restaurant prepares food packages, and the store offers discounts on ski equipment.
Through the LED display, the event information can be displayed to attract more tourists. During the event, everyone will attract each other, and the popularity will definitely explode!
1.4). Mutual promotion
The ski club and surrounding businesses can promote each other on their respective LED screens.
The club can display the hotel’s environment and the restaurant’s food, and the 酒店 and restaurant can also display the club’s ski trails and activities.
For example, the hotel can play the ski club’s wonderful videos on the screen in the lobby to attract guests to ski.
The ski club can also display the food pictures of the cooperative restaurant in the rest area so that tourists will want to try them after watching them.
This way of mutual promotion can not only increase each other’s exposure but also attract more tourists.
By cooperating with surrounding businesses, the ski club can not only provide tourists with more comprehensive services but also achieve mutual benefit and win-win results through resource sharing and mutual recommendation.
6. 结论
By cleverly using LED displays, the ski club can not only improve the user experience but also achieve a diversified profit model. This is not only a simple technology upgrade but also a change in business thinking.
If you also want your ski club to stand out from the competition, you might as well start with LED display screens to unlock more profit codes!
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