The customer flow of duty-free shops is not ordinary, and customers come and go in a hurry, just like pedestrians on the road at the station.

So, the display screen must be like a “super eye-catching king” to catch the customer’s attention the first time.

Imagine that you just walked into the duty-free shop, and there was a shiny screen in front of you, playing exquisite cosmetics advertisements or cool electronic product demonstrations. Did you feel moved all of a sudden?

This kind of screen must be bright and clear enough; even when the light is a little dim, or the sun is shining directly in from outside, it can be seen clearly.

In addition, customers walk around the store and stay for a short time, so the content of the display screen must be “face-changing” and can be switched quickly.

For example, when a group of customers had just finished watching the cosmetics advertisement, the next group came, and the screen immediately switched to the introduction of the new perfume.

Also, customers of duty-free shops come from all over the world, and language barriers are not acceptable. The display screen must support multiple languages so that foreign friends can easily understand.

If there are more interactive functions, such as which product customers want to know, they can display detailed information by simply tapping the screen, and the experience will be even better!

The space of duty-free shops is generally quite large, and the layout is as complicated as a maze.

There is a small world for selling cosmetics, a large area full of electronic products, and a corner dedicated to selling tobacco and alcohol.

In this environment, the display screen must be like an “information beacon” so that customers can see important information no matter where they go.

Putting a large screen at the door of the store is like hanging a big sign, showing the hottest promotions or new product recommendations in the store, which can attract customers in an instant.

In each area, screens are also indispensable. For example, in the cosmetics area, customers may need to see the details of the product up close, and the screen can be placed next to the shelf to show how to use the product.

In the electronic product area, the screen can display the product’s operating interface, allowing customers to understand it more intuitively.

When installing the screen, the angle is also critical. If the screen is installed too high or too far, customers may not be able to see it at all.

Therefore, the screen should be installed in the most appropriate position according to the customer’s line of sight and walking route.

For example, above the aisle, customers can see it when they look up or slightly tilted on the wall so that customers in the distance can also see the content clearly.

The positioning of duty-free shops is magnificent, and the decoration is magnificent, so the display screen cannot be a drag.

It must be like a “high-end work of art” and perfectly integrated with the overall decoration style.

For example, if the decoration style of the store is simple, the screen should not be fancy; if the decoration style is luxurious, the screen can have a metal frame to appear more textured.

The picture quality of the display screen must be high-definition, just like watching a high-definition movie, which can clearly show every detail of the product.

For example, when displaying high-end skin care products, the screen must be able to clearly show the texture and colour of the product so that customers can feel the high-end quality of the product at a glance.

Moreover, the colour reproduction of the screen is also very important, and the colour of the cosmetics cannot be distorted on the screen.

In addition to the picture quality, the durability of the screen cannot be bad. After all, there are so many people in the duty-free shop every day, and the screen must be able to withstand long-term use and cannot break down easily.