مقدمة
In an era of advertising everywhere, are you still worried about how to make your brand stand out? Are traditional advertising forms no longer able to meet your needs?
Today, an innovative advertising carrier – a truck LED screen. So, what is the charm of truck LED screens that makes them stand out among many advertising forms?
جدول المحتويات
1. Advantages of truck LED screens
As a new type of mobile advertising carrier, truck LED display screens stand out in the field of advertising with their unique advantages.
The following is a detailed analysis of the advantages of truck LED screens:
1.1). عالية سطوع و visible distance
The truck LED screen is not as bright as ordinary. No matter how strong the sun is during the day, it can illuminate the advertisement clearly.
It is even brighter at night, just like a lighthouse at night, which can attract people’s attention from a distance.
The brightness can also be automatically adjusted according to the situation. It is a little darker when driving in a downtown area, so as not to dazzle everyone’s eyes.
It lights up when driving on the highway, so that drivers in the distance can also see clearly.
Compared with traditional billboards, car body stickers, etc., the advantages are too obvious. People can see it blurry from a distance, but it can let you see it clearly.
1.2) عالية دقة and delicate picture quality
The resolution of this truck LED display is so high, and the pixel density is very high. Any image or video can be displayed very delicately.
The color reproduction is also great. Whether it is colorful clothes or tempting and delicious food, it can be presented in its original flavor.
The advertising pictures look very realistic and attractive, making people can’t help but look at them a few more times, and the advertising effect is naturally improved.
2.1). Anti-seismic performance
Trucks run on various roads, and bumps are common. But the LED screen is not afraid at all.
It uses a lot of anti-seismic designs, such as the lamp beads and circuit boards being fixed with elastic materials, the outer shell being made of solid metal, and the addition of reinforced ribs.
Even if it runs on the most bumpy mountain roads, it will not loosen or damage, and the picture will still be stable.
Test data shows that it can withstand 5g vibration acceleration, which is much stronger than that of ordinary electronic devices.
In actual use, many logistics companies’ trucks have been running for several months, and the screen is still good, without any problems.
2.2). Waterproof and dustproof performance
The outdoor environment is complex, and rain and dust are frequent visitors.
However, the shell protection level of the LED screen is very high, reaching IP65 or even higher, which can completely block dust and resist water jets from all directions.
The circuit inside is also sealed, and the interfaces are sealed tightly with sealant.
Whether it is heavy rain, sandstorms, or humid sea breezes in coastal areas, it can withstand it, run steadily, and have a long service life.
3.1). Remote control function
With Internet technology, this LED screen can be remotely controlled. No matter where the advertiser or operator is, as long as there is a network, they can use a mobile phone APP or a web platform to control it.
If you want to change the content of the advertisement, you can do it with a tap on your phone.
If you want to adjust the playback time and frequency, you can also easily set it.
For example, when encountering holidays or temporary events, you can immediately update the advertisement and seize business opportunities.
You can also monitor the playback status of the screen in real time without worrying about problems.
3.2). Intelligent playback program
This LED screen is very smart and can automatically switch the advertising content according to various situations.
Depending on the time period, different advertisements are played during the day and at night.
According to the location, commercial advertisements are played in commercial areas, and home advertisements are played in residential areas.
According to the weather, rain gear advertisements are played on rainy days. What’s more, it can automatically adjust the advertising playback speed according to the speed of the truck.
If the car drives fast, the advertisement will be played faster; if the car drives slowly or stops, the advertisement will be played slower, so that the audience has enough time to see it clearly.
With such a precise playback method, the advertising effect is naturally great.
2. What is the advertising value of the truck LED screen?
1). Wide coverage
1.1). Mobile communication characteristics
The biggest advantage of the truck LED screen is that it can “run”.
Unlike those billboards fixed on the roadside, which can only guard one place, the truck LED screen follows the truck to run around the streets and alleys of the city, on the highway, and on the dirt roads in the countryside.
This means that it can reach more people in different places, bring advertising to every corner, and break the regional “fence” of traditional advertising.
For example, a newly opened chain restaurant wants to quickly gain popularity in the city.
They can let the truck equipped with LED screens run near the main roads, popular business districts, and residential areas in the city.
By reasonably planning the driving route, such as in the morning when people are on their way to work, on the way to lunch at noon, and when they are shopping in the evening, the restaurant’s advertisements can be delivered to more people.
Moreover, there is now professional software that can analyze the driving route and coverage of the truck, optimize the route according to the location and activity patterns of the target audience, and make the advertising more efficient.
1.2). Audience contact frequency
In daily life, the truck LED screen can frequently “greet” various people. When the driver is driving, the advertisement on the truck LED screen in the lane next to him will inadvertently come into his sight.
When pedestrians walk on the street, the truck LED screen driving on the roadside can also attract their attention.
When passengers in other cars are waiting for traffic lights, they can also see the content on the truck LED screen in front.
This high-frequency contact is like repeatedly “planting grass” in people’s minds, making the advertising information deeply rooted in their hearts.
Compared with other advertising media, although TV ads can also appear frequently, viewers can choose to change channels; newspaper ads have to be actively read by people.
Outdoor billboards can only wait for people to pass by. Truck LED screens are different. They actively “run” to people’s eyes and appear frequently.
For example, when traffic is congested, people look around boredly, and the advertisements on the truck LED screen can enter their sight many times, deepening their impression.
2). Accurate target audience positioning
2.1). Location-based positioning
Using the truck’s driving route planning and GPS positioning, advertisements can be accurately delivered to specific places, like “express delivery”.
For example, a company in a high-end office building wants to promote its business services.
They can have trucks drive along the commercial routes where office buildings are concentrated in the morning and noon on weekdays to display advertisements to office workers who may have business needs.
Or, a newly opened home improvement store can have trucks drive along the routes of surrounding residential areas on weekends to deliver discount information to potential customers’ doorsteps.
Some companies have achieved good results in this way.
For example, in order to promote a new model, a car 4S store planned the driving route of the truck by analyzing the consumption capacity and car ownership in different local areas, focusing on displaying advertisements near mid-to-high-end residential areas and office buildings.
As a result, the number of inquiries and test drive reservations for the new model increased significantly, which is the charm of precision regional marketing.
2.2). Positioning based on audience behavior and interests
Today’s big data analysis and artificial intelligence algorithms are very powerful and can collect and analyze audience information that trucks come into contact with while driving in various ways.
For example, by analyzing the Internet behavior and consumption records of surrounding mobile phone users, their interests and hobbies can be understood.
If it is found that people in a certain area often search for travel information and buy travel products online, then advertisements for travel products can be displayed in this area to attract potential travel enthusiasts.
A sports brand used this technology and found through data analysis that in some areas near schools and sports venues, many young people are interested in sports equipment.
So, they let trucks display new sports shoe ads in these areas, and the click-through rate of ads and product sales has increased significantly.
This kind of precise push is like sending ads to people who really need them, which greatly improves the effectiveness of ads.
3). Cost-effective advertising
3.1). Cost-effective analysis
First, let’s talk about production costs. Compared with TV ads that require high-end shooting and post-production, newspaper ads need to be designed, typeset, and printed, and outdoor billboards need to produce large advertising images.
The production of truck LED screen ads is relatively simple. You only need to prepare the electronic version of the advertising materials and upload them to the system, which is much cheaper.
As for operating costs, trucks themselves have transportation tasks, and installing an LED screen will not add too many extra costs.
Moreover, the power consumption of LED screens is not high, unlike some large outdoor billboard light boxes, which consume a lot of electricity in one night.
In terms of communication costs, it does not require buying traffic or bidding rankings like online advertising, nor does it require paying high page fees or time slot fees like traditional media advertising.
Compared with those TV ads that cost hundreds of thousands or millions of dollars, or outdoor billboards that cost hundreds of thousands of dollars a year in prime locations, the cost of truck LED screen advertising is much more affordable.
For example, a small local business may not have enough budget to run TV ads or advertise on outdoor billboards in the city center, but by choosing truck LED screen advertising, it can spread the advertisement with relatively little money.
3.2). Long-term benefits and return on investment
In the long run, truck LED screen advertising can bring many benefits.
For example, a company can gradually increase product sales, gradually improve brand awareness in the local area, and increase customer consultations by continuously placing truck LED screen ads.
These can all be converted into tangible benefits.
To calculate the return on investment, it is necessary to comprehensively consider the cost of advertising and the benefits it brings.
For example, how much has the product sales increased after the advertisement, how much is the potential customer value brought by the increase in brand awareness, and what is the proportion of actual sales after the increase in customer consultations, etc.
Through these data, companies can calculate the return on investment and see whether advertising is cost-effective.
Moreover, companies can also improve their return on investment by continuously optimizing advertising strategies.
For example, according to the feedback on the effect of advertising, adjust the advertising content, driving route, playback time, etc. to make the advertising more accurate and effective.
In this way, as time goes by, the return on investment will become higher and higher, and companies will find this advertising method more and more “really good”.
In short, truck LED screen advertising has become a very promising and valuable form of advertising with its wide coverage, accurate target audience positioning, and high cost performance.
3. Industry application of truck LED screens
The truck LED screen, this mobile advertising “giant”, is setting off a visual revolution in the field of commercial advertising and public services.
It not only provides new ideas for brand promotion, but also injects new vitality into public welfare propaganda.
Let us step into the world of industry applications of truck LED screens and see how it shines in different fields.
1) مجال الإعلان التجاري
1.1). Fast-moving consumer goods industry
The fast-moving consumer goods industry is a “loyal fan” of truck LED screen advertising. Beverage giant Coca-Cola launches the “Summer Drink” theme event every summer.
They carefully plan the advertising content, combining the cool cola pictures, the cool drinking scenes, and the vibrant summer elements to produce high-definition video ads.
Using the high سطوع و عالية دقة of the truck LED screen, these ads are played in the streets and alleys of the city, highway service areas, and other places.
In terms of delivery strategy, they choose to focus on high-temperature periods and crowded areas, such as around shopping malls and parks.
By cooperating with offline retail stores, setting up a QR code scanning and lottery event to guide consumers to buy products.
The communication effect evaluation shows that product sales during the event increased by 15% year-on-year, brand awareness increased significantly in the target area, and consumers participated in and praised the event very much.
1.2). Electronics industry
Electronic product manufacturers have made full use of the high-resolution display advantages of truck LED screens.
When Apple launched its new mobile phone, it produced a beautiful product demonstration video to show the phone’s appearance, design, powerful functions, and innovative technology.
These videos are played in high-definition quality on the truck’s LED screen to attract consumers’ attention.
In addition to displaying the product itself, they also set up interactive links, such as playing product usage tutorials on the screen, guiding consumers to scan the code to download the official APP, and participating in the online interactive experience.
In this way, not only did it attract the attention of a large number of potential customers, but it also enhanced the technological and high-end sense of the brand image.
Market feedback shows that the number of product consultations and appointment purchases increased significantly during the event, and the brand image’s recognition and reputation in the minds of consumers were further improved.
1.3). Automobile sales and service industry
Auto dealers are “old friends” of truck LED screen advertising. When a local automobile dealer launched a new car, it used truck LED screens to advertise on urban roads and automobile distribution centers.
They displayed the appearance, interior, performance parameters, and promotional information of the car on the screen to attract the attention of potential customers.
Through carefully designed advertising images and videos, consumers can intuitively feel the charm of the car.
At the same time, they also set up interactive links such as “book a test drive” and “enter the store to get gifts” in the advertisement to guide consumers to experience the store.
During the event, the store entry rate increased by 20%, the number of people who booked a test drive increased significantly, and the final sales conversion rate also increased significantly.
2). Public service and public welfare publicity field
2.1). حكومة public service publicity
Government departments have also discovered the unique advantages of truck LED screens in public service publicity.
During the construction of urban roads, the traffic management department used truck LED screens to scroll traffic diversion information around the construction area.
Such as “Construction ahead, please slow down,” “Please detour in advance,” and other prompts, and update the content in real time with the construction progress.
This mobile publicity method can timely and accurately convey traffic information to passing vehicles and pedestrians, effectively alleviating the traffic congestion problem during the construction period.
During holidays, the tourism management department uses truck LED screens to publicize tourism safety precautions.
They play tourism safety videos on the screen, such as “Safety first when traveling” and “Pay attention to weather changes and arrange your itinerary reasonably,” to remind tourists to pay attention to tourism safety.
This publicity method can timely convey safety information to tourists and effectively reduce the incidence of tourism safety accidents.
The advantage of government public service publicity with the help of truck LED screens lies in its mobility and flexibility.
It can adjust the publicity content and location in time according to different scenarios and needs to achieve all-around and multi-level publicity effects.
At the same time, it can also be combined with traditional publicity channels, such as complementing with radio, newspapers, community bulletin boards, etc., to build a comprehensive publicity system to better serve the general public.
2.2). Public welfare organization publicity
Public welfare organizations also actively use truck LED screens to spread public welfare concepts.
In a public welfare activity to care for lonely elderly people, the public welfare organization organized an LED truck screen fleet to carry out parade publicity.
They played the life scenes of lonely elderly people and the loving actions of public welfare organizations on the screen.
For example, slogans such as “Caring for lonely elderly people, spreading warm love” and “Let love no longer be lonely”, accompanied by touching pictures, attracted widespread attention from citizens.
In this way, not only was the public’s attention to the lonely elderly group increased, but also a large number of volunteers and caring people were attracted to participate, raising more funds and materials for public welfare activities.
There have been many successful cases in which public welfare organizations have used truck LED screens for public welfare publicity.
Through this novel publicity method, public welfare organizations can better spread the concept of public welfare, advocate social attention to vulnerable groups, and enhance the public’s sense of social responsibility and participation.
In the future, with the continuous advancement of technology and society’s attention to public welfare, the application of truck LED screens in the field of public welfare publicity will be more extensive and in-depth.
As an emerging advertising and publicity carrier, truck LED screens are showing great potential and value in the fields of business and public services.
It not only provides new ideas and means for brand promotion, but also injects new vitality and motivation into public welfare publicity.
With the continuous innovation of technology and the continuous expansion of application scenarios, truck LED screens will surely play a more important role in future development and create more value for society.
4. Operation and management methods of truck LED screens
1). Advertising content production
Advertising content is the key to attracting audiences, so its production must follow strict principles and specifications.
1.1). Advertising creative design
Creativity is the soul of advertising. Advertising design should be concise and clear, highlight the core information, and avoid overly complex designs.
The color matching should be bright and consistent with the brand tone, while taking into account the display effect under different lighting conditions.
For example, the color of night advertisements should be brighter to attract the attention of drivers and pedestrians.
1.2). Copywriting
The copy should be concise and powerful, highlighting the selling points. Due to the short viewing time of truck LED screens, the copy should be controlled within a few short sentences to avoid being lengthy.
At the same time, the copy should be attractive and able to stimulate the audience’s interest and desire to buy.
For example, using words such as “limited time offer” and “new product launch” can quickly catch the audience’s attention.
1.3). Image and video production
Images and videos should be of high quality and high resolution to ensure clear display on the large screen. The video content should be smooth, with a brisk pace, and avoid procrastination.
At the same time, attention should be paid to the dynamic effects of the picture, such as product display and scene switching, to enhance the visual impact.
For example, when displaying a sports drink, you can play the picture of an athlete drinking the drink in a sports scene to highlight the product’s function and usage scenario.
1.4). Compliance and attractiveness
The advertising content must be consistent with the brand positioning and target audience needs, and advertising laws and policies must be strictly abided by.
Avoid using false, exaggerated, or misleading information. For example, health care product advertisements cannot promote the efficacy of curing diseases.
At the same time, the advertising content must be attractive and communicable, and can resonate with the audience’s emotions.
For example, by telling a touching story or showing an interesting scene, you can attract the audience’s attention.
2). Advertising strategy formulation
2.1). Target audience analysis and positioning
An in-depth understanding of the target audience is the basis for formulating an advertising strategy.
- Audience characteristics analysis:
Through market research and data analysis, understand the characteristics of the target audience such as age, gender, occupation, income level, and consumption habits.
For example, advertisements targeting young people can highlight fashion and trendy elements.
Advertisements targeting office workers can highlight convenience and efficiency.
- تحليل الطلب:
Analyze the needs and pain points of the target audience and understand their expectations for products or services.
For example, when consumers buy electronic products, they may pay more attention to the performance, price, and after-sales service of the product.
- Behavioral habit analysis:
Study the behavioral habits of the target audience, including their travel time, activity area, media usage habits, etc.
For example, office workers will appear on the main traffic arteries in the city during peak hours in the morning and evening, so advertising during these periods is more effective.
1.2). Selection of delivery time and region
Choose the best time and region for advertising delivery based on the activity patterns of the target audience and the route planning of the truck.
1.2.1). Selection of delivery time
- Peak hours in the morning and evening:
This is the time when office workers and students travel in large numbers, and the advertising exposure rate is high.
For example, 7:00-9:00 in the morning and 5:00-7:00 in the afternoon are ideal delivery times.
- Specific holidays:
During holidays, people’s travel frequency and consumption willingness are higher, and the advertising effect is better.
For example, the effect of placing advertisements for New Year goods during the Spring Festival will be very significant.
- During the event:
If the target audience will participate in specific events, such as sports events, music festivals, etc., you can place advertisements during the event.
1.2.2). Placement area selection
- Urban core business district:
These areas have a large flow of people and strong consumption power, and are ideal places for advertising.
For example, placing advertisements near مراكز التسوق and commercial plazas can attract a large number of potential customers.
- Highway service area:
For long-distance trucks, service areas are important stopovers, and advertisements can cover passing drivers and passengers.
- Specific areas:
According to the distribution of the target audience, select specific areas for placement. For example, for workers in industrial parks, advertisements can be placed near industrial parks.
5. الخاتمة
The emergence of truck LED screens has undoubtedly injected new vitality into the advertising industry.
With its excellent display effect, stable performance, flexible playback control, and cost-effective advertising value, it is gradually changing the traditional advertising communication model.
Whether it is commercial brand promotion or public service and public welfare propaganda, truck LED screens have shown great potential and broad application prospects.
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