مقدمة
Have you ever thought that parking lots, a place that we frequently come into contact with but easily overlooked in our daily lives, actually contain huge advertising potential?
As an efficient, flexible, and eye-catching advertising medium, شاشات اعلانية LED are gradually becoming a new favorite of advertisers in parking lots.
جدول المحتويات
1. Why choose parking lots as the installation location for advertising LED screens?
The characteristics of pedestrian and vehicle traffic in parking lots also bring benefits to advertising communication. In terms of pedestrian traffic, parking lots are crowded and complex.
In large shopping mall parking lots, people are crowded on weekends, with thousands of people entering and leaving every hour. These people come and go, and they are all potential advertising audiences.
There are also many types of people. There are patients, family members, and medical staff in hospital parking lots, and office workers and office staff in office parking lots. Advertisers can place advertisements for different groups of people.
In terms of vehicle traffic, parking lots have large and stable vehicle traffic, and vehicles stay for a long time.
Large parking lots in the city center have tens of thousands of vehicles entering and leaving every day.
Vehicles parked in parking lots for a long time, such as shopping mall parking lots. Consumers may park for several hours.
Vehicles pass through the advertising area many times, and there are many opportunities for advertising displays, which makes it easy to leave an impression.
Waiting time in parking lots is long, and attention is also easy to concentrate.
When parking, it takes time to find a parking space, especially during peak hours, when parking spaces are tight, and the process of finding a parking space is long.
Drivers and passengers will pay more attention to the parking lot environment and advertisements.
After parking the car, you may wait for family and friends in the car, or wait for the car to charge, and watch advertisements during this time to pass the time.
The parking lot environment is quiet, not as noisy as outside, the advertising screen is very conspicuous, and there is not much interference.
Drivers and passengers are more likely to concentrate on watching advertisements, and the advertising communication effect is good.
Parking lots in densely populated areas of cities have a particularly high exposure rate. These places have frequent commercial activities, and the flow of people and vehicles is particularly large.
For example, the parking lot of a مركز تجاري in the city center has a large number of vehicles and people entering and leaving every day, and there are many opportunities for advertising displays.
Moreover, there are concentrated commercial institutions here, and there are all kinds of people, so the advertising audience is wide.
Advertisers can target different audiences to improve advertising effectiveness. At the same time, brand communication here has a clustering effect.
Multiple brand advertisements are displayed together to form a brand cluster, attracting more attention and increasing the exposure and influence of the advertising environment.
2. Advertising communication advantages of LED display screens
1). High-definition dynamic content is more attractive
In parking lots, the high-definition dynamic content of LED display screens can effectively attract the attention of drivers and passengers. Compared with static billboards, dynamic images are more attractive.
For example, an advertisement for a car brand can show a smooth picture of a vehicle driving in a parking lot on an LED screen.
Or show the fine details of the car interior so that drivers and passengers can be attracted by these vivid pictures while waiting to park or looking for a vehicle.
This high-definition dynamic visual experience can not only catch their attention but also convey key information in a short time and enhance the memory point of the advertisement.
2). Flexible adjustment of playback content
The LED display screen in the parking lot can flexibly adjust the playback content according to different time periods and scenes.
For example, in the morning and evening of weekdays, advertisements related to office workers, such as business services and financial products, can be played.
On weekends and holidays, advertisements related to shopping and leisure, such as mall promotions and catering discounts, can be played.
This flexibility allows advertisements to better adapt to the needs of audiences at different time periods in the parking lot, improving the timeliness and targeting of advertisements.
Moreover, through remote control technology, advertisers can easily manage the content of multiple display screens without on-site operation, which greatly improves the efficiency of advertising management.
3). All-weather work, longer promotion time
The LED display screen in the parking lot can work 24 hours a day, ensuring that the advertising information can be seen by the audience at any time.
Whether it is day or night, drivers and passengers can see the advertising content in the parking lot. This all-weather display method greatly increases the exposure opportunities of advertisements.
For example, at night, the lights in the parking lot are relatively dim, and the brightness and color of the LED display screen can be more prominent, attracting the attention of drivers and passengers.
This continuous advertising display helps to improve the dissemination effect of advertising and ensures that the advertising information can reach the target audience for a long time.
3. The main profit model of LED advertising screens in parking lots
1). Leasing advertising space
This is the simplest and most direct method. The owner of the parking lot or the person in charge of the advertising screen rents the advertising space to businesses that want to advertise.
Businesses have to pay money and pay rent on a daily, monthly, or quarterly basis so that their advertisements can be played on the screen in rotation.
Imagine that businesses such as car 4S stores, restaurants, and clothing stores are eager to show their faces on the LED screens in parking lots to attract people who drive to park and passengers.
Once they see the advertisement, they may be tempted and go to the store to consume. The operator of the advertising screen lives on collecting rent, which is a stable business.
2). Joint venture cooperation
This model is interesting. The operator of the advertising screen and the brand owner join hands to work together.
The brand owner puts the advertisement on the LED screen in the parking lot. If the advertisement really works and the customer spends money in the store after watching the advertisement, the brand owner will share part of the money with the operator.
In this kind of cooperation, everyone is in the same boat. Only when the advertising effect is good, and customers are attracted to consume, can both the operator and the brand make money.
In this way, the operator will also have the motivation to make the advertising screen beautiful, let the advertisement show more, be more attractive and increase the exposure and conversion rate of the advertisement.
3). Self-operated promotion
This trick is also very powerful. If the operator also runs other businesses near the parking lot, such as car washes, car beauty shops, or convenience stores, it can use the advertising screen to advertise for itself for free or at a very low cost.
In this way, those car owners and passengers who park in the parking lot may go to consume after seeing the advertisement.
In this way, the revenue of supporting businesses can rise rapidly, the operator can also make more money, and it can also make the parking lot’s services look more upscale and competitive.
4. How can to maximize the benefits of LED advertising screens in parking lots?
If you want to maximize the benefits of LED advertising screens in parking lots, you have to start from several key places to maximize the value of every inch and every second of the advertising screen.
1). Content planning and cycle update frequency
First, the content must be carefully planned. You can’t just throw any advertisements at it. You have to choose according to the characteristics of the audience of the parking lot.
For example, in the parking lot of a shopping mall, most people come to shop and consume, so they put more advertisements for fashion brands and food discounts.
In the parking lot of an office building, most people are office workers, so they focus on business services and financial products.
In addition, the content of the advertisement should be updated frequently to keep it fresh.
You can’t have the same picture for several months; otherwise, the audience will be aesthetically fatigued.
Generally speaking, it is best to update the content of the advertisement once a week or at least change it every two weeks.
In this way, every time drivers and passengers come to the parking lot, they can see something new and keep their attention.
2). Reasonable pricing and division of advertising time slots
Pricing is also critical. You can’t set prices blindly, but according to the value of the advertising slots.
For example, the advertising slots at the entrance of the parking lot have a large flow of people and vehicles, so the price is naturally higher.
The advertising slots in the corners of the parking lot have relatively less traffic, so the price can be lower.
At the same time, the time slots of the advertising slots should also be divided reasonably.
During peak hours, such as mornings and evenings on weekdays, there are many people and cars, and the advertising effect is good, so the price can be higher.
During non-peak hours, the price can be appropriately reduced. In this way, the interests of advertisers can be guaranteed, more advertisers can be attracted, and the utilization rate of advertising screens can be improved.
3). Link with local merchants to form an advertising ecosystem
Finally, link with local merchants to form an advertising ecosystem. For example, cooperate with nearby restaurants, coffee shops, and gyms to recommend customers to each other.
Restaurants can promote their special dishes on the advertising screens in the parking lot, and the parking lot can provide parking discounts to restaurant customers.
In this way, both parties can benefit, and the advertising effect will be better. Moreover, this linkage can also attract more local merchants to join, forming a healthy advertising ecology where everyone supports each other and jointly increases revenue.
Through careful content planning, reasonable pricing and time division, and close linkage with local merchants.
The revenue of LED advertising screens in parking lots can be maximized so that every inch of the screen and every second of time can play the greatest value.
5. Which parking lots are more suitable for installing LED advertising screens?
1). Business districts, المستشفيات, office parking lots
Some parking lots are particularly suitable for LED advertising screens, such as parking lots in business districts, hospitals, and office buildings.
Business district parking lots are crowded with people and cars. People come to shop, eat, and watch movies.
They stay for a long time, so advertisements have the opportunity to be displayed repeatedly.
Like large shopping malls, they are crowded on weekends, and there are long queues of cars in the parking lot. Once the advertising screen is turned on, the effect is immediate.
Although people are not very happy to go to the hospital parking lot, the flow of people and vehicles is also very large.
Patients, family members, and medical staff come and go, and the advertising screen can catch their attention.
In addition, there are many businesses around the hospital, and the advertising screen can bring them a lot of business.
The same is true for office parking lots. Office workers come to work every day and park their cars there all day.
The advertising screen can broadcast some advertisements, such as business services and financial products, which just meet their needs.
2). High-frequency and high-retention time places
High-frequency and high-retention time places are also good places to install LED advertising screens.
Like some popular shopping malls and large supermarkets, people often go there, and the parking lot is used very frequently.
Advertising screens can display advertisements frequently and increase exposure. For example, a person who often goes to a certain mall to shop can see advertisements every time he parks. After a long time, he will naturally remember them.
There are also some places where people stay for a long time, such as cinemas, gyms, and hotels.
Installing advertising screens in the parking lots of these places will increase the display time of advertisements and give viewers more opportunities to see the content of advertisements.
For example, people usually watch movies for two or three hours, and advertising screens can display advertisements many times during this time.
3). Locations with good vision and no obstructions
Locations with good vision and no obstructions are most suitable for installing LED advertising screens. Advertising screens must be installed in places where people can see them at a glance.
For example, at the entrance of the parking lot and the corners of the passage, these places have a large flow of people and vehicles, and advertising screens are easy to notice.
If it is installed in a corner and blocked by pillars or other things, the advertising effect will be greatly reduced.
Make sure there are no obstructions around the advertising screen. For example, the advertising screen cannot be blocked by cars or parking facilities.
Only when the advertising screen is clearly visible can the advertising content be better conveyed to the audience.
6. الخاتمة
Through the above analysis, we can see that installing LED advertising screens in parking lots can not only effectively attract people and vehicles but also maximize profits through a variety of profit models.
وأخيرًا، إذا كنت تريد معرفة المزيد عن شاشات العرض LED، يرجى الحصول على اتصال معنا.
