مقدمة
When you walk into the bank hall, the شاشة عرض LED has long become a familiar landscape for us, but have you ever thought that it could not only display simple text but also become a “weapon” to improve service efficiency?
This article will show you how the LED display screen in the bank hall can improve service efficiency.
جدول المحتويات
1. What are the uses of the LED display screen in the bank hall?
Imagine that you go to the bank to do business, and you must be anxious to know when it will be your turn.
At this time, the LED display screen is like a “progress bar”, which allows you to clearly see which step your business has reached.
For example, when you apply for a loan, the screen will tell you whether your materials are still under review or whether you need to pay something.
In this way, you don’t have to wait blindly, and you will feel more at ease.
The most feared thing about going to the bank is waiting in line for too long, and you don’t know when it will be your turn. The LED display screen is like a “caring little secretary”.
As soon as you take a number, it will tell you which number you are in and how long you will have to wait.
For example, if it shows that there are 10 people ahead of you and it is expected to wait for 20 minutes, then you can have an idea in mind: either sit in the lobby for a while or go out to buy a cup of coffee and come back just in time.
Everyone knows the anxiety of waiting in the bank lobby. But with the LED display, this anxiety can be much less.
Why? Because you know how long you have to wait, and you have a bottom line in your heart.
For example, if you see the screen showing that it is expected to wait for 15 minutes, you can check your phone or flip through magazines in the lobby, and time will pass in a flash. In this way, you will not be so irritable when waiting.
There are many windows in the bank, and each window handles different businesses. The LED display is like a “navigator” that will tell you what business each window is doing now.
For example, one window is handling cash business, and another is handling credit cards.
You can directly find the corresponding window according to what you want to do, without wandering around or queuing in the wrong line, which is very convenient.
People come and go in the bank hall. If everyone squeezes at one window, it will be so chaotic!
The function of the LED display is to clearly write the business type of each window, such as “cash business”, “transfer business”, “financial consulting,” and so on.
In this way, everyone can go directly to the corresponding window according to what they want to do, without squeezing together to queue up, and the order of the entire hall will be much better.
Sometimes, some windows in the bank have long queues, while others have no one.
At this time, the LED display can help a lot. It will tell you which window is now empty or which window has fewer people waiting.
For example, if you see a window is empty, you can go directly there without waiting at a window with many people.
In this way, everyone can get things done faster and the efficiency of the bank is improved.
Method 1: Optimize the information display content of the LED display.
The bank’s LED display is like a “loudspeaker” that can convey a lot of useful information to customers.
If this information can be made more considerate and useful, customers will definitely like it more. How to do it specifically? Read on:
1). Accurately push financial product information
Imagine that you go to the bank to apply for a mortgage, and you are worried about whether there are any discounts.
Then, preferential mortgage products appear on the LED display, such as low-interest loan packages or how much money you can save by paying off the loan in advance.
Isn’t this feeling of “just what you need, I just push it” very considerate?
When customers see this information, they may find a more cost-effective solution, and their good impression of the bank will also increase.
2). Concisely and clearly display product advantages and applicable scenarios
Financial products are sometimes very complicated. If customers can’t understand them after reading for a long time, they will definitely give up.
LED displays can use simple and straightforward words to explain the advantages and suitable situations of the product.
For example, a financial product directly writes “stable income, annualized 5%, suitable for you who save money to buy a house”, and customers can immediately understand whether this product is suitable for them.
In this way, customers can quickly find what they want without having to think.
3). Regularly update financial knowledge and policy interpretation
Financial policies are always changing. It would be very helpful for customers to know these changes in the first place.
LED display screens can update these contents regularly. For example, if the central bank cuts interest rates, they can quickly tell customers: “The mortgage interest rate has been lowered, and your repayment amount will be reduced!”
Or simply talk about the impact of the new financial policy on everyone. In this way, customers can not only keep up with the latest developments, but also feel that they are “taken care of” by the bank.
4). Help customers understand the latest financial trends
In addition to policies, the dynamics of the financial market are also very important.
LED display screens can display some simple financial news, such as “The stock market rose this week, and technology stocks performed well” or “The fund market has fluctuated a bit recently.”
When customers see these, they can roughly understand the market situation and may even adjust their investments.
This kind of information is like opening a “small financial window” for customers, allowing them to see the outside world at any time.
5). Improve customer financial literacy and enhance customer stickiness
Through this useful information, customers can not only manage their finances better but also learn a lot of financial knowledge.
For example, banks occasionally push some financial tips, such as “How to calculate the interest on fixed deposits” or “How to choose funds”, so that customers can slowly learn some financial management skills.
Customers feel that the bank not only helps them with the business but also teaches them knowledge, so they will definitely have a better impression of the bank, and they will definitely think of this bank first when they have any financial needs in the future.
In short, if the content of the LED display is made more practical and more intimate, customers will definitely be more willing to do business with the bank, and the relationship between the bank and customers will be closer.
Method 2: Improve the interactive experience of the LED display
1). Support multi-language display
Nowadays, there are all kinds of people who come to the bank to do business, including locals, outsiders, and even foreigners.
If the LED display can support multiple languages, such as Chinese, English, and Japanese, it can take care of the needs of more people.
For example, when a foreign customer comes to the bank to do business and sees the language he is familiar with on display, he will definitely not panic at once.
This will not only help customers better understand information, but also improve the internationalization level of the bank, making the bank look very “foreign” and “intimate”.
2). Interactive information query
Imagine that you go to the bank and want to check some business information, but you don’t want to bother the staff. At this time, if the LED display can become a “touch screen”, how convenient it would be!
Customers can directly tap the screen with their hands to find the information they want, such as “how to open mobile banking” and “how to repay credit cards”.
This self-service query method not only saves customers’ time but also makes customers feel more “independent” and don’t have to wait for others to help.
3). Display FAQs
When customers go to the bank, they sometimes have some common questions, such as “Can I withdraw a large amount of cash today?” “Does this business require an appointment?”
If the LED display can directly list the answers to these common questions, customers can quickly find the answers without waiting in line to ask the staff.
In this way, customers can not only solve problems faster, but bank staff can also handle other businesses more efficiently, and everyone can save worry.
In short, making the LED display more “smart” and more “interactive” can not only facilitate customers, but also take the bank’s services to a higher level.
Supporting multiple languages, being able to query by touch, and being able to answer common questions, these small changes will definitely make customers feel that the bank’s services are very “intimate” and “high-tech”.
Method 3: Optimize services by using data analysis of LED display screens
1). Collect customer stay time and focus
Imagine that there are people coming and going in the bank hall. The time customers stay in front of the LED display screen and the content they focus on can actually tell us a lot.
For example, some customers stay in front of the display screen for a long time and repeatedly read the introduction of a certain financial product, which may indicate that they are very interested in this product.
Banks can collect this data through cameras or sensors to see which information is most concerned by customers and which information is “skipped” by customers. In this way, we can know what customers really need.
2). Analyze customer behavior patterns and optimize information display layout
After collecting data, banks can analyze customers’ “behavior patterns”.
For example, if it is found that most customers focus on the middle part of the display screen to read information, then the bank can put the most important content in the middle so that customers can see it at a glance.
Or, if it is found that customers always look at the product benefits first and then the risk warnings, the bank can adjust the order of information display, highlighting the benefits first and then explaining the risks.
In this way, the information display can be more in line with the customer’s “reading habits”, and it is more convenient for customers to find information.
3). Adjust the business handling process and improve the overall service efficiency
By analyzing the behavior of customers in front of the display screen, banks can also find some “pain points” in business handling.
For example, if a customer stays in front of a business introduction for a long time, but finally goes to consult the staff, it may mean that the introduction of this business is not clear enough.
Based on these data, banks can adjust the business handling process and optimize the business introduction content so that customers can understand faster, reduce queuing time, and improve overall service efficiency.
4). Adjust the display content according to business peak hours
The business volume of the bank sometimes changes “tidally”, such as more people in the morning and noon and fewer people in the afternoon.
Through data analysis, banks can adjust the content of the LED display screen according to peak and off-peak periods.
During busy hours, the display screen can highlight some key information, such as “Business is busy today, please prepare materials in advance” or “Emergency business is handled first.”
This allows customers to quickly find important information during peak hours and reduce anxiety.
5). Popularize financial knowledge during off-peak hours
In the afternoon or when the business volume is low, the display screen can be used to popularize financial knowledge.
For example, put some simple financial tips and financial fraud prevention knowledge or introduce some new financial policies.
At this time, customers have relatively ample time, so they can just look at this useful information and improve their financial literacy.
This “off-peak” way of displaying content can not only make full use of the display screen but also provide more value to customers.
In short, by using the data analysis function of the LED display screen, banks can not only serve customers more accurately, but also optimize business processes and improve service efficiency.
This is like a bank having an “intelligent assistant” that can automatically adjust the service method according to customer needs and behaviors, making customers feel that the bank’s service is getting more and more “understanding them”.
Method 4: Enhance the visual effect of the LED display screen
The bank’s LED display screen is like the “facade” of the bank hall. The visual effect directly affects the customer’s first impression.
If the display screen can be made more “good-looking” and more “eye-catching”, customers will definitely be more willing to take a few more glances. How to do it specifically? Read on:
1). High-definition and dynamic display technology
Nowadays, technology is so advanced that the LED display screens of banks must keep up with the trend.
High-definition display technology can make the text and pictures on the screen clearer, without blur or jaggedness.
For example, when displaying financial products, high-definition screens can allow customers to clearly see every detail of the yield curve.
Adding dynamic display technology, such as making the yield figures “jump” or making the pictures of product introductions “move”, can attract customers’ attention and make customers feel that the screen is “very fresh” and can’t help but take a few more glances.
2). Attract customer attention through animation effects
Animation effects are the “secret weapon” to attract customers’ attention. For example, when a new financial product is launched, animation can be used to show the characteristics of the product.
For example, use a small animation to show the process of funds flowing between different accounts, or use animation to show the growth trend of financial product returns.
This vivid display method is more attractive than dry text, which can make it easier for customers to understand the advantages of the product and make them more willing to learn about it.
3). Reasonable layout and color matching
If the content of the display screen is messy, customers will definitely not be able to read it.
A reasonable layout is very important, such as putting the most important information in the middle of the screen or highlighting it with large fonts.
At the same time, color matching is also critical. For example, using blue and white to match looks very refreshing and will not make customers feel tired.
If too many glaring colors are used, such as bright red and bright green, customers will feel uncomfortable after looking at it for a while.
Therefore, soft and reasonably matched colors should be selected to make customers look comfortable and reduce visual fatigue.
4). Use color to highlight important information
Color can not only make people look comfortable, but also be used to highlight important information.
For example, use red to mark “urgent notice” or “limited time discount”, and use green to mark “success” or “safe” information.
In this way, customers can see at a glance which information is the most important and which needs attention.
For example, write “Today is the last day to enjoy preferential interest rates” in red on the display screen, and customers will definitely notice it immediately and will not miss important information.
In short, by enhancing the visual effect of LED display screens, banks can not only leave a better first impression on customers but also make customers more willing to take the initiative to learn about the bank’s products and services.
High-definition, dynamic, and colorful display screens are like a “talking billboard” that can attract customers’ attention and improve the service quality of banks.
6. الخاتمة
By optimizing information display, improving interactive experience, using data analysis, and enhancing visual effects, the LED display screen in the bank lobby is becoming a key tool to improve service efficiency.
It not only changes the waiting experience of customers in the bank but also becomes an important bridge for banks to communicate with customers.
وأخيرًا، إذا كنت تريد معرفة المزيد عن شاشات العرض LED، يرجى الحصول على اتصال معنا.
