مقدمة
In a highly competitive business environment, how can your store stand out and become a “popular” store that everyone pays attention to?
Are you still worried about how to attract customers? The عرض الصمام may be the “golden key” you need. So, how can you cleverly use LED displays to make your store glow with new vitality?
جدول المحتويات
Step 1: Clarify the store positioning and target audience
1). Determine the store style
1.1). See what you sell:
If you sell cool electronic products, then the store must go for a technological style, and the LED screen can display some cool special effects and functional displays of the products.
If you sell handmade gadgets, the style must be warm and literary, and the screen can show the production process, which makes people feel very attentive.
1.2). Look at the surrounding stores:
See what the styles of the surrounding stores are. If they are all similar, you have to add something special, such as mixing some retro elements in the technological style; if the surrounding styles are mixed, you can find a direction that best highlights your characteristics.
2). Analyze target customers
2.1). Collect customer information:
If the store is already open, use the membership system to see what customers like to buy and when they come most often.
If it is a new store, do a questionnaire and ask potential customers what style they like and when they are free to buy things.
2.2). Create content according to customer preferences:
If the target customer is a young girl who likes to keep up with the trend, then the LED screen can show some videos of fashion bloggers recommending products.
Or interesting pictures of customers taking photos and checking in the store, and then organizing interactive activities on social media to attract them.
If the target customer is a middle-aged uncle who pays more attention to product quality, then show product parameters, usage scenarios, good reviews, etc., so that they feel reliable.
Step 2: Selection and installation of LED display screens
1). Size and location
1.1). Measure the store space:
First, see how big your store is. If the store area is small, such as only a dozen square meters, then the size of the LED display screen should not be too large.
Just choose one that is about one meter wide; otherwise, it will look very crowded.
If the store area is large, such as hundreds of square meters, then you can choose a two-meter or even larger display screen, so that it can attract people’s attention.
In short, the screen size should match the store space, not too big or too small.
1.2). Choose a good location:
The location is very important, and the screen should be visible to more people.
Generally speaking, the storefront is a good choice because it is the place where customers can see it at first glance, which can attract passers-by to enter the store.
The window is also OK, especially for some special product displays, which are very useful, allowing people outside to see the highlights of the store at a glance.
If it is in the store, you can choose a more conspicuous wall, such as the wall facing the door after entering, so that customers entering the store can see the content of the screen as soon as they look up.
2). Key points for choosing a screen
2.1). Quality must be up to standard:
Don’t buy a cheap screen; quality is very important. If the screen is of poor quality and breaks down after a short time, it will not only waste money, but also affect the image of the store.
Choose a screen with clear picture quality and bright colors, so that the content displayed will be attractive.
For example, if you sell fashionable clothes, the screen quality is poor, and the colors of the clothes cannot be displayed, then customers will definitely not be interested.
2.2). Save power and worry:
The display screen has to work for several hours a day, so energy consumption is very important.
Choose an energy-saving screen. Although the price may be slightly higher at the beginning, it can save a lot of electricity in the long run.
In addition, after-sales service is also critical. If there is a problem with the screen, you can find the manufacturer for repair in time, so as not to delay the operation of the store.
2.3). Choose a good brand:
The brand is very important. The screen quality of a good brand is more guaranteed, and the after-sales service is more complete.
You can ask more colleagues or check the reviews online to see which brands of LED display screens have a good reputation, and then choose one that suits you.
3). Pay attention when installing
3.1). Safety first:
Be sure to pay attention to safety when installing. Because the LED display screen involves circuits, it is easy to get an electric shock if it is not operated properly.
Therefore, if you have no experience, it is best to find a professional installer to operate it, or read the installation instructions carefully before installation and operate according to the requirements.
3.2). Install firmly:
The screen should be installed firmly and not shake. If it is installed on the wall, it should be fixed with appropriate brackets and screws to ensure that the screen will not fall.
If the screen falls, it will not only damage the screen but also hurt people, causing unnecessary trouble.
3.3). Good heat dissipation:
The screen will generate heat when working, especially large-sized screens, which will generate more heat.
Therefore, heat dissipation should be considered during installation.
For example, a certain space can be left behind the screen to allow air to circulate and help the screen dissipate heat.
If the heat dissipation is not good, the screen may malfunction after working for a long time, causing flickering screens, color distortion, and other problems that affect the display effect.
Step 3: Create eye-catching visual content
1). Creative advertising design
1.1). Be creative:
The advertising content should not be too ordinary, but should be eye-catching. For example, if you sell milk tea, don’t just put a picture of milk tea.
You can make an animation to show the process of milk tea from making to pouring into the cup.
You can also add some cute cartoon images, such as small animals drinking milk tea, which is more interesting.
1.2). Highlight the key points:
You should make your brand and products visible to people at a glance.
For example, put your brand logo in a prominent position and write the characteristics of the product in large fonts, such as “made of fresh fruits” and “low sugar and healthy”, so that passers-by can remember it at a glance.
1.3). Diverse forms:
It can be animation, video, pictures, or text. Animation and video are more attractive because they are dynamic and can grab people’s attention more than static pictures.
For example, a short video showing the scene of your product in actual use, or an animation showing the unique features of the product, will be more effective than a simple text description.
2). Color matching and visual effects
2.1). Choose the right color:
Color is very important, and different colors will give people different feelings.
For example, the combination of red and yellow will make people feel very enthusiastic and lively, which is suitable for fast food restaurants or children’s product stores.
The combination of blue and white will make people feel very fresh and clean, which is suitable for home furnishing stores or gyms.
2.2). Create atmosphere:
Choose colors according to your store style. If your store is a cozy cafe, you can use warm colors, such as beige and orange, to make people feel comfortable.
If your store is a high-tech electronics store, you can use cool colors, such as silver and blue, to make people feel fashionable.
2.3). Pay attention to contrast:
There should be contrast between colors so that the content will be more prominent. For example, the text color and background color should be distinguished.
Otherwise, the text will not be clear. However, the contrast should not be too strong; otherwise, it will make people feel glaring.
3). Dynamic effects and interactive design
3.1). More attractive when moving:
The biggest advantage of LED screens is that they can move. You can design some dynamic effects such as scrolling text, flashing icons, and gradient backgrounds.
For example, the new product launch information of the product can be displayed in the form of scrolling text, which makes people feel fresh.
3.2). Increase interactivity:
It would be better if the screen supports touch or sensing.
For example, customers can view detailed information about the product by touching the screen, or switch between different product displays by sensing.
This will not only increase the customer’s sense of participation but also make them stay in the store longer.
3.3). Simple and easy to understand:
Although dynamic effects and interactive designs are cool, they must be simple and easy to understand.
Don’t make it too complicated, otherwise customers may find it troublesome and will not be willing to interact.
For example, the operation of the touch screen should be simple, and customers can see the content they want with just a click.
Step 4: Integrate with the overall decoration style of the store
1). Color coordination
1.1). Color matching:
The color of the LED screen should match the color of the store decoration.
For example, if the store decoration is warm, such as yellow and orange, then the color of the screen should also be warm, or at least not conflict with cool colors.
If the store is a cool technology style, the screen should be in cool colors such as silver and blue, so that it looks comfortable.
1.2). Overall unity:
The color of the entire store should be unified. The screen cannot be one color, the wall another color, and the furniture a third color.
For example, if the overall style of the store is green and fresh, the border of the screen can be light green, and the background color can be light green, so that the whole store looks very harmonious.
2). Modeling design
2.1). The shape should be special:
According to the style of the store, the shape of the screen can be designed to be a little special.
For example, if the store is retro style, the screen can be made into a round or oval shape, and the edge can be designed into a retro pattern.
If the store is modern and simple, the screen should be kept simple and rectangular, and the border can be made ultra-thin.
2.2). Combine with decoration:
The screen should be combined with other decorative elements in the store. For example, there are many wooden decorations in the store, and the border of the screen can be made of wooden materials or placed around the screen.
The wooden line decoration makes the screen look like part of the store decoration, rather than being placed there alone.
3). Lighting coordination
3.1). Lighting should be set off:
The lighting in the store should be coordinated with the screen. For example, when the screen is displaying products, the light can be slightly dimmed to make the content of the screen more prominent.
If the screen is playing some warm pictures, the light can be warm yellow to create a comfortable atmosphere.
3.2). The sense of hierarchy should be sufficient:
Use the brightness difference between the light and the screen to create a sense of hierarchy.
For example, a circle of soft lights around the screen can be used to make the screen a visual focus and, at the same time, make the entire store look more layered.
Step 5: Use LED display screens for marketing promotion
1). New product releases and promotions
1.1). New products should be eye-catching:
If there are new products in the store, they must be highlighted on the LED screen. For example, when new products are launched.
You can use large pictures and animations to show the appearance of new products, with large headlines such as “New Products Coming” and “Limited Time to Try” so that passers-by can see them at a glance.
1.2). Promotions should be attractive:
Promotions are also critical. For example, if the store is holding discounts or buy one, get one free activities, put this information on the screen in eye-catching colors and fonts.
For example, “50% off the entire store” and “buy one get one free”, with activity time, attract customers to rush into the store.
Update in time:
Information about new products and promotions should be updated frequently. Don’t put old ones, otherwise customers will think your store is not fresh and will not come in.
2). Social media interaction
2.1). Guide attention:
Display the store’s social media accounts on the LED screen, such as Instagram, TikTok, Xiaohongshu accounts, etc., with QR codes, so that customers can scan and follow. You can also write “Scan the code to follow, and surprises will continue” to attract customers.
2.2). Topic interaction:
If there is a hot topic, such as “#Travel Good Things Recommended#”, you can display this topic tag on the screen.
Encourage customers to share their experience in the store on social media and bring this topic up so as to expand the store’s exposure.
2.3). Display interaction:
If customers post good reviews or interesting check-in photos about your store on social media, they can be displayed on the LED screen for other customers to see, which can also attract more people to pay attention to your store.
3). Membership system and customer relationship management
3.1). Promote membership benefits:
Promote the membership system on the LED screen and tell customers what benefits they can enjoy by becoming a member, such as points exchange, birthday discounts, priority purchase of new products, etc.
For example, you can write “Become a member, exchange points for gifts” to attract customers to register as a member.
3.2). Personalized service:
If a member’s birthday is coming soon, you can push birthday-exclusive discounts to members on the screen, such as “20% off for all members in the member’s birthday month”, which makes members feel very considerate.
3.3). Enhance stickiness:
Through the LED screen, regularly push some exclusive event information to members, such as member-exclusive tasting sessions, member-exclusive discount days, etc., which can enhance members’ loyalty to the store and make them more willing to consume in your store.
6. الخاتمة
By cleverly using LED displays, your store will no longer be just a simple commercial space, but a vibrant and attractive “Internet celebrity” check-in place.
If you also want your store to stand out from many competitors, then take action now!
أخيرًا، إذا كنت تريد معرفة المزيد عن شاشات LED، يرجى الحصول على اتصال معنا.
