مقدمة
How to increase income and customer satisfaction is a question that every الفندق operator is thinking about.
هل فكرت يوما أن صغيرا شاشة عرض LED can become a “magic weapon” for hotel revenue generation?
It can not only improve the hotel’s publicity effect and create a comfortable atmosphere, but also directly bring extra income to the hotel in many ways.
جدول المحتويات
1. What are the benefits of using LED display screens in hotels?
The LED display screen is like a “super billboard” for the hotel. It can show all kinds of good things in the hotel.
For example, how comfortable the room is, how delicious the food in the restaurant is, how grand the conference room is, and it can also play beautiful videos and pictures, so that guests can see the highlights of the hotel at a glance.
Moreover, the content can be changed at any time, and you can change it whenever you want, such as putting promotions during holidays and showing meeting arrangements during meetings.
Its picture is particularly clear, and the colors are particularly bright, which can attract people’s attention from a distance, making the hotel look more upscale, and guests will also think that this hotel is very good.
With LED display screens, hotel communication and management are much more convenient.
Employees can quickly see important notices, such as the boss’s emergency arrangements or the latest situation of the guest room, without having to ask people everywhere, which is much more efficient.
For guests, the display screen can also be of great help, such as showing the way in the lobby, telling guests where the restaurant is and how to get to the elevator.
In the restaurant, it can display the queue number so that guests don’t have to wait.
The management can also see the hotel’s operating status at any time through the display screen.
For example, how many guests are staying, how much they spend, and any problems can be solved immediately.
In short, this thing can make the hotel’s management and service smoother.
LED display screens can also create a different atmosphere for the hotel.
Put some beautiful scenery pictures or hotel promotional videos in the lobby, accompanied by soothing music.
Guests can feel the warmth and luxury of the hotel as soon as they enter.
In the restaurant, put some food production videos or relaxing music to make guests feel better when eating.
In the meeting room, display the meeting theme or company logo to make the meeting look more professional.
In short, whether in the lobby, restaurant, or meeting room, the LED display screen can create a suitable atmosphere as needed to make guests feel more comfortable.
LED display screens are particularly energy-saving, and they save a lot of electricity compared to traditional lamps. Over time, they can save a lot on electricity bills.
Moreover, they can be used for a very long time, unlike some lamps that break down after a short time, which reduces the trouble and cost of replacing equipment.
Most importantly, it is environmentally friendly and does not contain harmful substances, so it is safe to use.
At a time when everyone is paying attention to environmental protection, hotels use this kind of display screen, which is both economical and environmentally friendly, and can also make guests feel that the hotel is very responsible.
2. Where are LED display screens generally installed in hotels?
1). Hotel lobby
Putting an LED display screen in the hotel lobby is very useful! As soon as guests enter the door, they can see the various highlights of the hotel, such as luxurious rooms, special food, and fun places around.
If there is an event, the screen can also display event information, so that guests can see it at a glance.
The lobby is where guests come and go, and the display screen can also provide practical information such as weather and meeting arrangements, which is very convenient.
If a guest checks in or out, the screen can also display words of welcome or thanks, making the guest feel particularly valued.
If the hotel lobby is relatively large, the display screen can also help guide the guests, telling them where the restaurant, conference room, and elevator are, so that they will not get lost.
2). Restaurant
The restaurant has an LED display screen, so guests will not be bored when eating. The screen can display the restaurant’s signature dishes, such as delicious food that makes people drool.
If a guest doesn’t know what to order, look at the recommendations on the screen, and maybe they can find the taste they like.
The restaurant can also play some relaxing music or food programs to make guests feel better when eating.
If there are any special activities, such as food festivals, the display screen can also help promote and attract guests to participate.
If it is a buffet restaurant, it can also display the updates on dishes to let guests know what else is delicious.
3). Meeting room and banquet hall
The meeting room and banquet hall are the places for activities and meetings in the hotel, and the LED display screen is very important here!
During the meeting, the screen can display the theme, agenda, and company logo of the meeting, making the participants feel very formal.
If you are holding a banquet, the screen can display the event’s process, such as the host introduction and the lucky draw session, so that guests know where the event is going.
The display screen can also be used as a projector to display PPT and videos for speeches and presentations.
Before the event starts, you can also put some good-looking videos on the screen to make the venue look more atmospheric.
4). Corridors and elevators
Corridors and elevators are also places where guests often pass by. Installing LED displays has many benefits.
In the corridor, the screen can display some good-looking pictures and videos, such as scenery and artworks, so that guests will not be bored when walking, and it can also improve the grade of the hotel.
If the guests don’t know the way, the screen can also display floor information, room location, and even emergency exits, so that guests don’t have to worry about getting lost.
In the elevator room, the screen can display the elevator’s operating status so that guests can have an idea when waiting for the elevator.
If the hotel wants to promote its other services or cooperative merchants, the screens in the corridor and elevator room are also a good place.
5). Gym and leisure area
The gym and leisure area are places for guests to relax. With LED displays, it is more interesting.
In the gym, the screen can show fitness tutorials, such as yoga and aerobics, so that guests can follow along.
If guests don’t know how to exercise, the screen can also display some fitness tips, such as how to warm up and how to stretch.
In leisure areas, such as lounges or cafes, the screen can play some TV shows, movies, or relaxing music so that guests can enjoy it while they are resting.
6). Outdoor area
If the hotel has an outdoor garden, swimming pool, or parking lot, it is also practical to install an LED display.
By the garden or swimming pool, the screen can remind guests to pay attention to safety, such as “be careful of slipping” and “pay attention to sun protection”.
If the hotel has an event, it can also promote it on the outdoor screen to attract passers-by.
The screen in the parking lot can display parking space information, making it more convenient for guests to park.
In short, the outdoor screen can not only enhance the atmosphere of the hotel, but also make guests feel that the hotel’s service is very considerate.
3. What are the ways for the hotel LED display to create additional income?
1). Rent screens as billboards
Imagine that the hotel’s LED display is like a super-large billboard, and this “billboard” can also move and play various videos and pictures.
The hotel can rent it out to businesses that want to advertise. For example, some local restaurants, cafes, tourist attractions, and even some brand businesses are definitely willing to spend money to display their ads on the hotel’s screens.
When guests come to the hotel, they may consume when they see these ads, and businesses are naturally willing to pay.
As long as the hotel vacates the screen, it can collect rent, which is a stable extra income.
2). Promote the hotel’s services
The hotel itself has a lot of good things to promote, such as special rooms, special dining packages, fitness center discounts, or SPA packages.
This information is displayed to guests through the LED display, just like when they see discounted goods in a supermarket. Guests are tempted and may place an order.
In this way, the hotel can not only attract more guests to stay but also allow guests to spend more time in the hotel, such as going to the restaurant to eat a special package or going to the SPA center to relax.
This kind of promotion can not only increase the hotel’s reputation but also directly increase revenue.
3). “Visual assistant” for meetings and events
Nowadays, many hotels often hold various meetings, weddings, annual meetings, and other events.
The organizers of these events certainly hope that the event site looks high-end and that LED display screens will come in handy.
The hotel can charge the organizer of the event a fee for the use of the display screen, which can make the event look more upscale.
For example, the love story video of the newlyweds can be played at the wedding, the exquisite PPT can be displayed at the meeting, and the wonderful performance video can be played at the annual meeting.
As long as the hotel provides this screen, it can charge more money and make the organizer of the event more satisfied.
4). “Personal customization” service for guests
LED display screens can also be used to provide guests with some special services. For example, when a guest has a birthday, the hotel can display birthday greetings on the screen, accompanied by some beautiful animations.
If the guest gets married, a blessing video can be played on the screen. These small “personal customization” services can make guests feel particularly valued and improve their satisfaction.
Although these services may not be charged directly, guests will feel that the hotel is very considerate and will come back in the future, and even recommend it to friends.
This kind of word-of-mouth communication can also indirectly bring more guests and income to the hotel.
5). “Cooperate and make money” with screen manufacturers
Some LED screen manufacturers are very smart. They are willing to install display screens for hotels for free, but the condition is that they share advertising income or usage fees with the hotel.
For hotels, this is simply a good thing that falls from the sky.
You don’t have to spend money to buy screens yourself, and you can get a share through advertising or event usage fees.
This cooperation model has instantly upgraded the hotel’s hardware facilities and made more money. Why not do it?
6). Show local characteristics and attract tourists
Many of the hotel’s guests are tourists from other places, and they definitely want to know the local characteristics.
The hotel can broadcast local cultural activities, food recommendations, tourist attractions introductions, and other content on the LED display screen.
For example, show local snack streets, special attractions, or cultural activities being held. In this way, when tourists see this content, they will feel that this hotel is very considerate.
Not only can it provide accommodation, but it can also help plan travel itineraries. Tourists are happy, so they will naturally choose to stay here, and the hotel’s occupancy rate will increase, and the income will naturally increase.
In short, the hotel’s LED display is like a “multi-functional money-making tool”. As long as you use it well, you can make a lot of money without knowing it.
4. Relatively successful hotel LED display cases
1). The Venetian Hotel in Las Vegas
The Venetian Hotel in Las Vegas has built a 430-square-meter ثلاثية الأبعاد بالعين المجردة special-shaped display, which has become a new highlight for the hotel to attract tourists and promote its activities.
The screen is not only used to display the hotel’s general information, but also plays an important role during the promotion of the F1 event, attracting a large number of tourists and event spectators.
2). Banquet Hall of Holiday Inn Pudong, Shanghai
The Holiday Inn Pudong, Shanghai, has renovated the banquet hall and installed a P2.0 indoor full-color LED display.
The screen can not only flexibly switch the background image according to the theme of the banquet, creating a variety of atmospheres such as romance and business.
It can also be closely integrated with the banquet program to bring shocking audio-visual enjoyment to the audience.
Since the installation of the display, the hotel’s economic benefits have been significantly improved, attracting more customers to book banquets, and customer satisfaction and word of mouth have also been greatly improved.
5. Things to note in generating income
1). Content planning and updating
The hotel’s LED display is like a moving poster. If the content remains unchanged, guests will get bored after watching it for a long time.
Therefore, the hotel must frequently update the content on the screen, such as changing pictures and videos, or launching special themes according to seasons and festivals.
For example, Christmas-themed videos are played at Christmas, and the hotel’s swimming pool and outdoor activities are introduced in summer.
At the same time, the content displayed on the screen must be consistent with the hotel’s brand style.
For example, the font and color must be consistent with the overall image of the hotel, so that guests can feel that the hotel is professional and tasteful.
2). Legal compliance
When making money with LED displays, hotels must pay attention to complying with the law.
For example, if the hotel wants to put an advertisement on the screen, it must ensure that the content of the advertisement is true and legal, and cannot exaggerate or mislead guests.
If the hotel wants to use some pictures or videos, it must first check whether there are any copyright issues and whether it can use others at will.
If you accidentally use unauthorized content, you may get into a lawsuit, which is not worth the loss.
Therefore, it is best for the hotel to establish a special team to regularly check the content on the screen to ensure that everything complies with legal regulations.
3) تجربة العملاء
Although the hotel wants to make money through the LED display, it cannot make guests feel uncomfortable.
For example, the advertisements cannot be played too frequently, and the sound cannot be too loud, otherwise the guests will feel irritated.
The hotel needs to find a balance so that guests can see useful information without feeling disturbed.
At the same time, the hotel can listen to the opinions of the guests and see what they think about the content on the screen.
If the guests find a certain advertisement annoying, the hotel can consider changing it.
In this way, the hotel can not only increase revenue but also make guests more satisfied.
4). Advertising cooperation and precision marketing
The hotel’s guests come from all over the world, and everyone has different interests.
Therefore, when choosing advertising content, the hotel must understand the preferences of the guests.
For example, if the hotel’s guests are mostly business people, more business-related advertisements can be played.
If the guests are mostly tourists, more local tourist attractions can be introduced. At the same time, the hotel can collect some feedback from guests through the screen to see which advertisements they are more interested in.
For example, if it is found that many guests are very interested in the advertisement of a certain restaurant, the hotel can cooperate with this restaurant to launch some preferential activities to attract more guests to consume.
5). Cooperation model selection
Nowadays, many LED display screen companies will take the initiative to find hotels, offer to install screens for free, and then make money through advertising revenue sharing.
This model is very cost-effective for hotels because hotels do not have to spend money to buy equipment, and they can also get a share of advertising revenue.
Of course, hotels can also choose to rent screens, so that they can flexibly adjust according to their needs.
For example, if the hotel only wants to use the screen during a certain event, it can choose a short-term lease, which is convenient and saves money.
In short, hotels can choose the most suitable cooperation model according to their actual situation.
6. الخاتمة
Through the introduction of this article, we have seen the various ways and the huge potential of LED screens in hotels.
From renting advertising space to improving customer experience, from precision marketing to cooperation with suppliers, LED screens have brought unprecedented opportunities to hotels.
If you also want to take your hotel’s income to the next level, you might as well start with an LED screen!
وأخيرا، إذا كنت تريد معرفة المزيد عن شاشات LED، يرجى الحصول على اتصال معنا.
