1) التعاون مع الأنشطة غير المتصلة بالإنترنت لإنشاء تجربة كاملة النطاق

يمكن أن تعمل شاشات LED التفاعلية بمثابة "شريك رائع" للأنشطة غير المتصلة بالإنترنت، مما يضيف المزيد من التفاعل والمتعة إلى الأنشطة.

على سبيل المثال، في حدث إطلاق منتج جديد، يمكن لشاشات LED التفاعلية عرض معلومات مفصلة وسيناريوهات الاستخدام ومراجعات المستخدمين للمنتجات الجديدة، مما يسمح للجمهور بالتعلم مسبقًا أثناء انتظار ظهور المنتجات الجديدة.

وفي الوقت نفسه، يمكن للجمهور المشاركة في الألعاب التفاعلية عن طريق لمس الشاشة للفوز بفرص تجربة منتجات جديدة أو كوبونات.

إن الجمع بين الأساليب عبر الإنترنت وخارجها لا يمكن أن يؤدي إلى زيادة المشاركة في الحدث فحسب، بل قد يؤدي أيضًا إلى توسيع تأثير الحدث.

في المعارض أو الأنشطة الترويجية، يمكن لشاشات LED التفاعلية عرض عملية الحدث ونتائج اليانصيب والروابط التفاعلية في الوقت الفعلي، مما يجعل الجو في المشهد أكثر حيوية ويجذب المزيد من مشاركة الجمهور.

2). Link with online platforms to expand the scope of communication

The linkage between interactive LED screens and online platforms is like giving the brand “wings”, allowing a wider range of communication.

For example, by setting a QR code on the interactive LED screen, the audience can jump to the brand’s official website, social media page, or e-commerce platform after scanning the code to view more product information, participate in online activities, or place an order directly.

Brands can also publish exciting content on interactive LED screens on social media to attract online users to pay attention to offline activities and achieve two-way interaction online and offline.

For example, a fashion brand displays a new product series on the interactive LED screen in a shopping mall.

 After scanning the code, the audience can jump to the brand’s Instagram page to view the details of the new products and participate in online interactive topics.

Sharing your own dressing inspiration, this combination of online and offline not only increases the brand’s exposure, but also stimulates consumers’ desire to buy.

3). Complement with traditional advertising media to enhance brand influence

The combination of interactive LED screens and traditional advertising media can form complementary advantages and enhance the overall influence of the brand.

For example, mention the brand’s offline interactive experience activities in TV commercials to guide the audience to the interactive LED screen in the mall to participate.

In newspaper or magazine advertisements, you can also attach the address and interactive content of the interactive LED screen to attract readers to experience it.

At the same time, the dynamic display and interactive experience of interactive LED screens can make up for the shortcomings of traditional advertising media and make brand information more vivid and interesting.

For example, a car brand shows the appearance and performance of a new car in a TV commercial, and at the same time sets up an interactive LED screen at the city’s transportation hub.

So that the audience can feel the details of the new car up close, and even understand the vehicle’s handling performance through a virtual driving experience.

This multi-channel collaborative communication can make the brand leave a deeper impression on the minds of consumers.

4). Join forces with partners to expand resource integration

Interactive LED screens can also join forces with partners to achieve resource integration and complementary advantages.

For example, brands can cooperate with shopping malls and shopping centers to display both parties’ brand information and promotional activities on interactive LED screens to attract consumers together.

At tourist attractions, brands can cooperate with scenic spots to display the cultural characteristics and brand activities of scenic spots through interactive LED screens, providing tourists with more interactive experiences.

At the same time, brands can also join forces with partners such as suppliers and distributors to display various links of the product supply chain through interactive LED screens to increase brand transparency and credibility.

For example, a food brand can cooperate with suppliers to display the origin, planting process, and processing of raw materials on interactive LED screens, so that consumers can understand the quality and source of products.

This joint promotion method can not only expand the brand’s resource integration but also enhance the brand’s overall image and market competitiveness.