مقدمة
Are the operators of e-sports clubs still worried about the single profit model? Have you ever thought that the شاشة ليد shining at the game site actually hides a huge wealth of code?
This article will reveal to you how to cleverly use LED screens to open up diversified profit channels for e-sports clubs and make every screen a “treasure pot”!
جدول المحتويات
Method 1: Use the LED screen + advertising model
To put it bluntly, it is to let big brands show their faces on the screens at the game site, so that the audience can see it, the brand can be well-known, and the club can also make money. How to do it specifically?
First, you can find sponsors to cooperate. For example, display their logo on the LED screen or play their promotional videos.
These sponsors are definitely willing to pay, because the audience of e-sports competitions is large and enthusiastic, and exposure opportunities are rare.
Taking the “League of Legends” event as an example, the club can display Intel’s logo on the LED screen or play Nike’s sports equipment advertisements customized for e-sports players.
Intel’s target customers are gamers and computer enthusiasts, while Nike hopes to promote its sports brand through e-sports events.
By displaying advertisements on the LED screens at the competition site, these brands can accurately reach the target population, which is much more effective than traditional advertising.
Secondly, the LED screen can be divided into several areas, and different areas are sold at different prices. Just like in a shopping mall, the rent of stores in good locations is more expensive.
For example, the central area of the LED screen is set as the “golden area”, and the advertising fee per minute can be priced at 500 yuan, while the edge area can be priced at 300 yuan per minute.
You can also set different broadcast times, such as before the game, halftime, or when the game is the most exciting. These are the prime times for advertising, and the price can naturally be sold at a higher price.
In addition, it is also good to cooperate with local brands or surrounding business districts. The target customers of these merchants overlap a lot with e-sports audiences.
By advertising on the LED screens at the competition site, they can accurately reach the target population, which is much more effective than traditional advertising.
Finally, the advertising value during the game is quite high. The audience is staring at the screen to watch the game, and the advertising exposure rate is very high at this time.
The club can set the price according to the popularity of the game, the number of spectators, and the importance of the game. The larger the event, the higher the advertising price.
In short, as long as the e-sports club uses the LED screen well, the advertising can bring a lot of income.
This not only allows the club to make money, but also helps sponsors and local brands to increase their popularity, killing two birds with one stone.
Method 2: Use LED screens to live broadcast and on-demand event content to realize
If e-sports clubs want to make money, LED screens are a good helper! First, you can use it to advertise.
For example, display the sponsor’s logo on the screen at the game site, or play their promotional videos.
These sponsors are definitely willing to pay, because the audience of e-sports games is large and enthusiastic, and exposure opportunities are rare.
The club can also divide the LED screen into several areas, and sell different areas at different prices.
Just like in a shopping mall, the rent of a store with a good location is more expensive.
You can also set different broadcast times, such as before the game, halftime, or when the game is the most exciting.
These are the prime times for advertising, and the price can naturally be sold at a higher price.
Furthermore, it is also good to cooperate with local brands or surrounding business districts. The target customers of these businesses overlap a lot with e-sports audiences.
By advertising on the LED screen at the game site, they can accurately reach the target group, and the effect is much better than traditional advertising.
In addition to advertising, LED screens can also be used to broadcast and on-demand event content, turning the audience’s enthusiasm into real money.
The club can cooperate with the event organizer to broadcast the game live on the LED screen.
In order to feel the passion of the game on the spot, the audience will definitely be willing to buy tickets or open a membership. In this way, tickets and membership fees will directly become income.
Taking the “King of Glory” professional league as an example, the club cooperated with the event organizer to broadcast the game live on the LED screen.
The audience buys tickets to enter the scene to watch the game, and they can also choose to open a membership to enjoy more event content and privileges.
In this way, the club can easily obtain tens of thousands of yuan in ticket revenue and membership fees in a game.
After the game, the highlights are edited and made into playback content. This content can be played on the LED screen, and if the audience wants to watch it, they have to pay.
In this way, those viewers who missed the live broadcast or want to relive the wonderful moments will become the club’s “returning customers”.
Method 3: Use LED display screens to operate and display peripheral products and IP
First, use it for advertising. Display the sponsor’s logo and promotional videos on the screen at the game site to attract the audience’s attention.
You can also divide the LED screen into different areas, sell at different prices, and set different playback times.
For example, before the game starts, during the halftime break, or when the game is the most exciting, these are the prime times for advertising.
Furthermore, cooperating with local brands to accurately reach e-sports audiences is much more effective than traditional advertising.
In addition to advertising, LED screens can also be used to broadcast and on-demand event content.
The club can cooperate with the event organizer to broadcast the game live on the LED screen to attract viewers to buy tickets or open membership.
After the game, edit the highlights, make replay content, and play it on the LED screen. If the audience wants to watch it, they have to pay.
You can also make behind-the-scenes footage of the team and engage in fan interaction activities to increase fan stickiness.
At the same time, it links with the live broadcast platform and broadcasts it online and offline simultaneously, so that both sides can make money.
Finally, LED screens are used to display peripheral products and IP. Carousel information about peripheral products and co-branded products.
Display limited skins, equipment, and team peripherals, with a countdown for promotions, to create a sense of urgency and guide consumption.
On the LED screen at the competition site, the club rotates the team’s limited skins, equipment, and peripheral products.
For example, an e-sports player’s sportswear can be co-branded with Nike, and photos of professional players wearing branded clothing for the brand can be displayed on the screen. Increase consumer conversion rate.
Method 4: Rent out e-sports space in multiple scenes to generate income
The venues and LED screens of e-sports clubs can also do a lot on non-game days and become a “weapon” for making money.
Think about it, it would be a pity not to use those cool venues and large screens outside of game days.
In fact, these places can be rented out for various activities, such as new product launches, corporate annual meetings, fan meetings, and even art exhibitions.
These activities require a venue that is technologically advanced and particularly cool, and the venue of the e-sports club is simply a “natural match”.
Moreover, the large LED screen can play a huge role in these activities. It can be used as a background for meetings or to display the content of brand activities.
For example, a promotional video for a new product or a theme video for an event, making the entire event look more upscale.
What’s even more amazing is that the club can also provide customized content playback services.
For example, if someone wants to propose in the club, you can help him make a romantic video or play a special blessing animation at a birthday party.
These customized services can not only increase the added value of venue rental but also attract more people to choose the club’s venue.
In short, this flexible venue utilization method can not only improve the club’s operating efficiency but also bring stable additional income, allowing the club to make a lot of money on non-match days.
Method 5: Use LED display screens to enhance fan stickiness
Think about it: fans are willing to spend time and energy participating in various activities in order to support their favorite teams. At this time, LED display screens can come in handy!
First, LED screens can be used to carry out offline fan interaction activities. For example, set up interactive sessions at the game site to allow fans to leave messages, vote, or participate in small games through the screen.
In this way, fans can not only feel the warm atmosphere on the scene but also directly participate in the game, feeling like they are also part of the game. This sense of participation will make them love the club and team more.
In a “DOTA2” game, the club set up a “Best Player Voting” session through the LED screen.
Fans can scan the code on their mobile phones to vote and cheer for their favorite players.
The voting results are displayed on the LED screen in real time. Fans cheered and cheered when they saw the votes of the players they supported increase, and the atmosphere on the scene was instantly ignited.
This interaction not only increases the fans’ sense of participation but also improves the viewing and enjoyment of the game.
Secondly, the LED screen can be used to display the standings and fan voting results in real time.
Fans will definitely be more excited and more willing to consume when they see the players or teams they support at the top of the standings, such as buying team peripherals and rewarding players.
This real-time interaction and feedback can greatly enhance the fans’ sense of participation and loyalty.
Finally, combined with the membership system, it provides members with exclusive visual content.
For example, exclusive behind-the-scenes footage, players’ training videos, or fan benefits exclusive to members that only members can see on the LED screen.
In this way, not only can fans be attracted to become members, but they can also be more willing to pay for this exclusive content.
In short, LED display screens can not only show the game, but also become an important tool to enhance fan stickiness.
Through offline interaction, real-time feedback, and exclusive content, fans can love the club more and be more willing to spend money on the team they support.
In this way, fans are happy and the club can earn more, so why not do it?
6. الخاتمة
The road to profitability of e-sports clubs starts with a screen. Doesn’t it sound cool?
LED display screens can not only bring visual shock, but also become a “money-making weapon” for the club.
If you also want your club to achieve diversified profits through LED display screens, you might as well try the above methods to make every screen your “treasure pot”!
وأخيرًا، إذا كنت تريد معرفة المزيد عن شاشات العرض LED، يرجى الحصول على اتصال معنا.
